Sports Business Journal

Identification of Solutions for Utilizing Donors' Capacity in Sports Infrastructure Development

Hossein Kordloo; Abbas Naghizadeh-Baghi; Farzad Nobakht; Mehrdad Moharam Zadeh

Articles in Press, Accepted Manuscript, Available Online from 18 May 2024

https://doi.org/10.22051/sbj.2024.46709.1148

Investigating business capacity and dynamics in the skating federation of Iran: Importance-Performance Analysis of Competitive Advantage Indicators

Majed Honarjo; Rasool Norouzi Seyed Hossini; Shahram Nazari

Articles in Press, Accepted Manuscript, Available Online from 03 June 2024

https://doi.org/10.22051/sbj.2024.46692.1147

Presenting the development model of active sports tourism with an economic approach: the share of health-oriented sports in the gross domestic product

Zahra Sohrabi; Mehrdad Moharam Zadeh; Rasool Nazari

Articles in Press, Accepted Manuscript, Available Online from 03 June 2024

https://doi.org/10.22051/sbj.2024.46767.1149

The application of the Unified Theory of Acceptance and Use of Technology on the acceptance of augmented Reality technology in the development and promotion of sports, with a focus on the moderating role of consumer inertia

Alireza Nazemi Bidgoli; Samaneh Alipour; Zahra Sadeqi-Arani

Articles in Press, Accepted Manuscript, Available Online from 05 August 2024

https://doi.org/10.22051/sbj.2024.46443.1142

The Effect of Vertical Orientation of Sportswear Images on Attracting Customers' Visual Attention

Farangis Najafi; Seyede Nahid Shetab Boushehri; َAmin Khatibi; Tahereh Azmsha

Articles in Press, Accepted Manuscript, Available Online from 05 August 2024

https://doi.org/10.22051/sbj.2024.47393.1161

Investigating the Obstacles to the Development of Sports Marketing in Guilan Province

Jalil Pourzarnegar

Articles in Press, Accepted Manuscript, Available Online from 05 August 2024

https://doi.org/10.22051/sbj.2024.47413.1163

Designing the development Paradigmatic Model of sports marketing in Iranian schools

Soroush Arianpour; Hadi Bagheri; Seyed Karim Saadat Mirghadim; Seyed Ehsan Hoseiny

Articles in Press, Accepted Manuscript, Available Online from 05 August 2024

https://doi.org/10.22051/sbj.2024.47027.1155

Modeling Drivers for the Successful Adoption of Sport Customer Relationship Management (SCRM): An Interpretive Structural Modeling Approach

Sajjad Pashaie; Geoff Dickson; Monika Piątkowska; Hamed Golmohammadi

Articles in Press, Accepted Manuscript, Available Online from 06 August 2024

https://doi.org/10.22051/sbj.2024.47648.1171

The Benefits of Phygital Marketing in Sports Events

Akbar Jaberi; Kourosh Ghahreman Tabrizi

Articles in Press, Accepted Manuscript, Available Online from 29 August 2024

https://doi.org/10.22051/sbj.2024.47495.1167

Customer repeats attendance practices in sports clubs: customer loyalty monitoring

Farhad Ebrahimi; Zahra Sadat Mirzazadeh; Samad Laal Bazri; Mahdi Talebpour

Articles in Press, Accepted Manuscript, Available Online from 30 August 2024

https://doi.org/10.22051/sbj.2024.47124.1156

Structural challenges of attracting and retaining sponsorship in professional sports

Behzad Izadi; Somayeh Mohammadi

Articles in Press, Accepted Manuscript, Available Online from 30 August 2024

https://doi.org/10.22051/sbj.2024.47473.1166

Articles in Press

Current Issue

Volume 4 (2024)

Volume 3 (2023)

Volume 2 (2022)

Volume 1 (2021)

Research Paper

Identification of Solutions for Utilizing Donors' Capacity in Sports Infrastructure Development

Original Article

Investigating business capacity and dynamics in the skating federation of Iran: Importance-Performance Analysis of Competitive Advantage Indicators

Presenting the development model of active sports tourism with an economic approach: the share of health-oriented sports in the gross domestic product

The application of the Unified Theory of Acceptance and Use of Technology on the acceptance of augmented Reality technology in the development and promotion of sports, with a focus on the moderating role of consumer inertia

The Effect of Vertical Orientation of Sportswear Images on Attracting Customers' Visual Attention

Investigating the Obstacles to the Development of Sports Marketing in Guilan Province

Research Paper

Designing the development Paradigmatic Model of sports marketing in Iranian schools

Original Article

Modeling Drivers for the Successful Adoption of Sport Customer Relationship Management (SCRM): An Interpretive Structural Modeling Approach

The Benefits of Phygital Marketing in Sports Events

Customer repeats attendance practices in sports clubs: customer loyalty monitoring

Structural challenges of attracting and retaining sponsorship in professional sports