Volume 4 (2024)
Volume 3 (2023)
Volume 2 (2022)
Volume 1 (2021)
Number of Articles: 7
Editor-in-Chief Note
Original Article
Integrated Marketing Communications and Brand Prestige in the Iranian National Olympic Committee
Pages 13-29
Review article
The Loyalty, Trust and Word -of-Mouth in Sports Advertising: A Meta-Analysis
Pages 31-47
Research Paper
The Role of the Authenticity of Iranian Brands on the Emotional Attachment of Sports Goods Consumers, with Customer Bias as a Mediator
Pages 49-62
Case Study
The Factors Affecting the Development of Advertising through Social Media to Influence the Sport Product Customers’ Behavior Intentions
Pages 63-85
Original Article
The Adoption of Virtual Fitting Rooms in Iranian Sportswear Industries: A Mixed-Methods Study Based on TAM Model
Pages 87-109
The Effect of Online Advertising of Football Players on Fans' Purchase Intention with the Mediating Role of Players' Popularity
Pages 111-124