The coverage of the journal is fundamentally sport, business, and management, with a broad range of related fields and topics falling under this area, including:
- Business and marketing in sport (pricing, producing, place and promotion)
- Fans, spectators, and customers (satisfaction, loyalty); customer behaviour psychology
- Supply chain management (suppliers, retailers, and other outlets for sport business)
- International/ global sport business and sponsorship
- Sports tourism, leisure, and recreation
- Entrepreneurship and innovation in sport industry
- Corporate social responsibility, social and ethics in sport business
- Business in leagues and competitions clubs and teams; events and tournaments; stadiums and venues
- Commercial and non-commercial partners
- Traditional and new media outlets and distribution platforms in the sport business
- Places; local economic, and other relevant sporting business projects/initiatives
- Contemporary topics related to the business of sport
- IT in business; business law
Submissions should utilize sporting examples and concepts to illustrate business and/or management theory, use unified theories and concepts to investigate sports, and address business and managerial problems and issues in a sporting context. While content that advances theoretical knowledge is ideal as a component of submission, all work must include practical implications and applications demonstrating impact on the sport, business, and management.