Sports Business Journal

Full issue file

Original Article

eSports Fever in Iran: Examining Consumer Behaviors and Cultural Dynamics in eSports Consumption

Rasool Norouzi Seyed Hossini

Pages 13-37

https://doi.org/10.22051/sbj.2024.46500.1144

eSports Branding in a Globalized Era: A Multimethod Analysis of the FIFAe World Cup

Maryam Koohfallah; Hossein Abdolmaleki; Mahvash Noorbakhsh; Parivash Noorbakhsh

Pages 39-59

https://doi.org/10.22051/sbj.2024.46102.1135

Research Paper

The Role of Attractive Social Media Content on Fan Loyalty with the Mediating Role of Athletes' Popularity

Vajiheh Javani; Yasser Jabbar Abdel-Milaji

Pages 61-73

https://doi.org/10.22051/sbj.2024.46775.1150

Original Article

Developing a Business Model for Extreme Sports Clubs: An Approach based on Financial and Capital Interaction

Maryam Amini; Seyed Hossein Marashian; Amin Khatibi; Esmaeil Veisia

Pages 75-97

https://doi.org/10.22051/sbj.2024.46857.1151

Influences on the Endorsed Brand in Celebrity Athlete Social Media Interactions: The Moderating Role of Trustworthiness

Morteza Mohammadi; Syrous Jafari; Zahra Hedayatnia

Pages 99-114

https://doi.org/10.22051/sbj.2024.46355.1139

Identifying the Consequences of Strategic Innovation in the Football Industry

Seyedeh Roya Kalati; Asadollah Kordnaeij; Ali Saberi; Yong-Jin Yoon; Hamid Reza Yazdani; Ghodratollah Bagheri

Pages 115-139

https://doi.org/10.22051/sbj.2024.46182.1137

The Effects of Sports Mega-Events on Host Communities: A Systematic Review of Studies in Three Recent Decades

Volume 1, Issue 1, January 2021, Pages 13-30

https://doi.org/10.22051/sbj.2021.36862.1007

The Relationship between Service Quality, Physical Evidence and Customer Satisfaction in Sports Centres

Volume 1, Issue 1, January 2021, Pages 175-186

https://doi.org/10.22051/sbj.2021.37342.1014

How is the Football Schools Franchise Using a Valuable Approach to Revenue-Generating Capacity in Iranian Football Clubs?

Volume 1, Issue 1, January 2021, Pages 31-44

https://doi.org/10.22051/sbj.2021.36864.1008

The Viewpoint of Sports Clubs’ Managers on Sports Marketing

Volume 2, Issue 1, January 2022, Pages 103-114

https://doi.org/10.22051/sbj.2022.40442.1032

ADIDAS Sportswear Brand Popularity Model in Iranian Consumers

Volume 1, Issue 1, January 2021, Pages 159-173

https://doi.org/10.22051/sbj.2021.36650.1004

Research Paper

Identification of Solutions for Utilizing Donors' Capacity in Sports Infrastructure Development

Hossein Kordloo; Abbas Naghizadeh-Baghi; Farzad Nobakht; Mehrdad Moharam Zadeh

Articles in Press, Accepted Manuscript, Available Online from 18 May 2024

https://doi.org/10.22051/sbj.2024.46709.1148

Original Article

Investigating business capacity and dynamics in the skating federation of Iran: Importance-Performance Analysis of Competitive Advantage Indicators

Majed Honarjo; Rasool Norouzi Seyed Hossini; Shahram Nazari

Articles in Press, Accepted Manuscript, Available Online from 03 June 2024

https://doi.org/10.22051/sbj.2024.46692.1147

Presenting the development model of active sports tourism with an economic approach: the share of health-oriented sports in the gross domestic product

Zahra Sohrabi; Mehrdad Moharam Zadeh; Rasool Nazari

Articles in Press, Accepted Manuscript, Available Online from 03 June 2024

https://doi.org/10.22051/sbj.2024.46767.1149

The application of the Unified Theory of Acceptance and Use of Technology on the acceptance of augmented Reality technology in the development and promotion of sports, with a focus on the moderating role of consumer inertia

Alireza Nazemi Bidgoli; Samaneh Alipour; Zahra Sadeqi-Arani

Articles in Press, Accepted Manuscript, Available Online from 05 August 2024

https://doi.org/10.22051/sbj.2024.46443.1142

The Effect of Vertical Orientation of Sportswear Images on Attracting Customers' Visual Attention

Farangis Najafi; Seyede Nahid Shetab Boushehri; َAmin Khatibi; Tahereh Azmsha

Articles in Press, Accepted Manuscript, Available Online from 05 August 2024

https://doi.org/10.22051/sbj.2024.47393.1161

Investigating the Obstacles to the Development of Sports Marketing in Guilan Province

Jalil Pourzarnegar

Articles in Press, Accepted Manuscript, Available Online from 05 August 2024

https://doi.org/10.22051/sbj.2024.47413.1163

Research Paper

Designing the development Paradigmatic Model of sports marketing in Iranian schools

Soroush Arianpour; Hadi Bagheri; Seyed Karim Saadat Mirghadim; Seyed Ehsan Hoseiny

Articles in Press, Accepted Manuscript, Available Online from 05 August 2024

https://doi.org/10.22051/sbj.2024.47027.1155

Original Article

Modeling Drivers for the Successful Adoption of Sport Customer Relationship Management (SCRM): An Interpretive Structural Modeling Approach

Sajjad Pashaie; Geoff Dickson; Monika Piątkowska; Hamed Golmohammadi

Articles in Press, Accepted Manuscript, Available Online from 06 August 2024

https://doi.org/10.22051/sbj.2024.47648.1171

The Benefits of Phygital Marketing in Sports Events

Akbar Jaberi; Kourosh Ghahreman Tabrizi

Articles in Press, Accepted Manuscript, Available Online from 29 August 2024

https://doi.org/10.22051/sbj.2024.47495.1167

Customer repeats attendance practices in sports clubs: customer loyalty monitoring

Farhad Ebrahimi; Zahra Sadat Mirzazadeh; Samad Laal Bazri; Mahdi Talebpour

Articles in Press, Accepted Manuscript, Available Online from 30 August 2024

https://doi.org/10.22051/sbj.2024.47124.1156

Structural challenges of attracting and retaining sponsorship in professional sports

Behzad Izadi; Somayeh Mohammadi

Articles in Press, Accepted Manuscript, Available Online from 30 August 2024

https://doi.org/10.22051/sbj.2024.47473.1166

The Impact of Entrepreneurial Climate on Students' Entrepreneurial Intentions in Physical Education Schools, with Creative Thinking as a Mediator

Zahra Zarei Mahmudabadi; Mohamad Hasan Peymanfar; Najaf Aghaei

Articles in Press, Accepted Manuscript, Available Online from 04 December 2024

https://doi.org/10.22051/sbj.2024.47730.1173

Sports Business Journal

Articles in Press

Current Issue

Volume 4 (2024)

Volume 3 (2023)

Volume 2 (2022)

Volume 1 (2021)

Original Article

eSports Fever in Iran: Examining Consumer Behaviors and Cultural Dynamics in eSports Consumption

eSports Branding in a Globalized Era: A Multimethod Analysis of the FIFAe World Cup

Research Paper

The Role of Attractive Social Media Content on Fan Loyalty with the Mediating Role of Athletes' Popularity

Original Article

Developing a Business Model for Extreme Sports Clubs: An Approach based on Financial and Capital Interaction

Influences on the Endorsed Brand in Celebrity Athlete Social Media Interactions: The Moderating Role of Trustworthiness

Identifying the Consequences of Strategic Innovation in the Football Industry

The Effects of Sports Mega-Events on Host Communities: A Systematic Review of Studies in Three Recent Decades

The Relationship between Service Quality, Physical Evidence and Customer Satisfaction in Sports Centres

How is the Football Schools Franchise Using a Valuable Approach to Revenue-Generating Capacity in Iranian Football Clubs?

The Viewpoint of Sports Clubs’ Managers on Sports Marketing

ADIDAS Sportswear Brand Popularity Model in Iranian Consumers

Research Paper

Identification of Solutions for Utilizing Donors' Capacity in Sports Infrastructure Development

Original Article

Investigating business capacity and dynamics in the skating federation of Iran: Importance-Performance Analysis of Competitive Advantage Indicators

Presenting the development model of active sports tourism with an economic approach: the share of health-oriented sports in the gross domestic product

The application of the Unified Theory of Acceptance and Use of Technology on the acceptance of augmented Reality technology in the development and promotion of sports, with a focus on the moderating role of consumer inertia

The Effect of Vertical Orientation of Sportswear Images on Attracting Customers' Visual Attention

Investigating the Obstacles to the Development of Sports Marketing in Guilan Province

Research Paper

Designing the development Paradigmatic Model of sports marketing in Iranian schools

Original Article

Modeling Drivers for the Successful Adoption of Sport Customer Relationship Management (SCRM): An Interpretive Structural Modeling Approach

The Benefits of Phygital Marketing in Sports Events

Customer repeats attendance practices in sports clubs: customer loyalty monitoring

Structural challenges of attracting and retaining sponsorship in professional sports

The Impact of Entrepreneurial Climate on Students' Entrepreneurial Intentions in Physical Education Schools, with Creative Thinking as a Mediator

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