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Modelling the Relationship between Environmental Graphics and Feeling of Security in Spectators of Iranian Soccer Stadiums

Document Type : Original Article

Authors

1 Assistant Professor, Department of Sports Management, Faculty of Sports Sciences, Shahid Rajaee Teacher Training University, Tehran, Iran.

2 Assistant Professor, Sport Management, Sport Sciences, Shahid Rajaee Teacher Training University, Tehran, Iran.

3 MSc, Sport Management, Sport Sciences, Shahid Rajaee Teacher Training University, Tehran.

Abstract

Purpose: The feeling of security in public sports stadiums is one of the most critical indicators for the quality of the arena. The use of environmental graphics in stadiums can create a sense of security in the spectators. This study aimed to design a communication model of environmental graphics and a sense of security in Iranian soccer spectators.
Methodology: An applied method was adopted for this descriptive-explanatory research. The researcher-made questionnaire with five environmental graphics components and six feelings of security was used for data collection. Fifteen experts confirmed the validity of the questionnaire and its overall reliability for environmental graphics and security. The study's statistical population included the spectators of the Iranian Premier League, among whom 384 people were selected in proportion to the size of stadiums.
Findings: The results showed a significant relationship between environmental graphics and feeling of security in spectators and that the intensity of this relationship was 0.553 based on R2 criterion, indicating a strong correlation between these two variables. Therefore, in the design, construction and installation of soccer stadiums, it is necessary to instil a sense of security in the spectators present in the stadium and prevent social and cultural anomalies or non-return of spectators to the stadiums using the capacity of graphic, environmental experts.
Originality: This article is valuable and unique because it analyzes the relationship between new variables of Environmental Graphics and Feeling of Security in Spectators.

Keywords

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Sports Business Journal
Volume 1, Issue 1 - Serial Number 1
Winter and Spring
January 2021
Pages 79-98
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