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How Are the Coronavirus Impacts on Sport Businesses?

Document Type : Review article

Authors

1 Professor in Sport Management, Department of Sport Management, Faculty of Physical Education and Sport Sciences, Tehran University, Tehran, Iran.

2 PhD Student, Department of Sport Management, Faculty of Physical Education and Sport Sciences, Tehran University, Tehran, Iran.

3 PhD Student, Department of Sport Management, Faculty of Physical Education and Sport Sciences, Tehran University, Pardis Alborz, Tehran, Iran.

Abstract

Purpose: This study aims to provide a public image of this process and provide valuable insight into the status and A Review of the Impact of Coronavirus on Sports businesses and help future research cover the research gaps in this field.
Methodology: This study is a library-type study in the form of a review-descriptive study. The statistical population of this study is all articles related to the impact of Coronavirus on sports and the economy from June to July 2020 that were published in local and foreign journals in the field of management, marketing, and health. But some studies have pointed to its positive effects on exercise.
Findings: After reviewing and studying the research, a higher percentage of reviews on the documents showed that the Covid-19 has damaged the sports economy, and it is not clear how long the adverse effects of Coronavirus on socio-economic status will continue. In addition to the difficulties that Coronavirus has brought, it can also get opportunities for sports and community health; Use strategies such as market segmentation, emphasis on virtual activity, and blue ocean strategy, which can turn into a chance for sports managers.
Originality: This study introduced the functions of the blue ocean strategy in the sports industry in the Coronavirus context.

Keywords

References
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Sports Business Journal
Volume 1, Issue 1 - Serial Number 1
Winter and Spring
January 2021
Pages 187-199
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