نشریه کسب و کار در ورزش

نوع مقاله : پژوهشی اصیل

نویسندگان

1 دانشجوی دکترای مدیریت ورزشی، دانشکده علوم ورزشی، واحد اصفهان (خوراسگان)، دانشگاه آزاد اسلامی، اصفهان، ایران.

2 استادیار مدیریت ورزشی، دانشگاه فرهنگیان، اصفهان، ایران.

3 دانشیار، دانشکده علوم ورزشی، واحد اصفهان (خوراسگان)، دانشگاه آزاد اسلامی، اصفهان، ایران.

چکیده

هدف: توسعه پایدار بر اساس گردشگری ورزشی شرط کلیدی در تضمین زندگی ایمن و پایدار است که درصدد کاهش هدر رفت منابع، تخریب محیط زیست و بی ثباتی اجتماعی است.
روش: روش انجام این تحقیق توصیفی-تحلیلی است. جامعه آماری شامل 30 نفر از مدیران ارشد اداره کل ورزش و جوانان، سازمان میراث فرهنگی و گردشگری هستند. برای تهیه پرسشنامه از تکنیک دلفی و برای تجزیه و تحلیل اطلاعات آماری از روش‌های آماری توصیفی و استنباطی استفاده شد.
یافته‌ها: بر اساس یافته‌های فهرست راهبردها شامل، رویکرد اجتماعی با 6 راهبرد، رویکرد اجرایی با 5 راهبرد، رویکرد سیاسی با 5 راهبرد، رویکرد بوم شناختی با 3 راهبرد و در نهایت رویکرد جغرافیایی و ارزشی با 4 راهبرد است.
اصالت و ابتکار مقاله: با اتخاذ راهکارهای ذکر شده، مدیران می‌توانند اهداف کلان گردشگری ورزشی را هدف قرار داده و شرایط را برای تحقق چشم‌انداز مورد نظر فراهم کنند. تدوین دیدگاه‌ها و اهداف، زمینه مناسبی را برای اجرای استراتژی‌ها فراهم می‌کند. برهمین اساس، برنامه راهبردی به دست آمده نیز از طریق اهداف بلندمدت و روابط علت و معلولی، تصویر روشنی را برای مدیران ایجاد می‌کند. بنابراین، پیشنهاد می‌شود اهداف و برنامه راهبردی گردشگری ورزشی در قالب یک سند ملی تهیه شود.

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