Analysis of Professional Culture Model in the Tennis Industry with Mediating Role of Psychological Culture and Media Culture

Mohamad Hamod, Jasem; Abdavi, Fatemeh; Khodadaadi, Mohamad Rasoul; Khalil Khamis, Majed

doi:10.22051/sbj.2024.45991.1133

Document Type : Original Article

Authors

¹ PhD Student of Sport Management, Department of Sport Management, University of Tabriz, Tabriz, Iran.

² Associate Professor of Sport Management, Department of Sport Management, Faculty of Physical Education and Sport Sciences, University of Tabriz, Tabriz, Iran.

³ Assistant Professor of Sport Management, Department of Sport Management, University of Iraq, Iraq.

https://doi.org/10.22051/sbj.2024.45991.1133

Abstract

Purpose: This research aimed to Analyze the professional culture model in the tennis industry with the mediating role of psychological culture and media culture.
Methodology: This research has been done in terms of applied purpose and descriptive-correlational nature. The statistical population of this research included all tennis coaches and athletes in Iraq, and based on Cochran's formula, 385 were selected as a sample. Over 400 questionnaires were distributed for assurance, and 393 questionnaires were correctly analyzed after return. The research tool included a researcher-made questionnaire. Eight Sports management specialists checked the face and content validity of the questionnaire, and its reliability was confirmed using Cronbach's alpha method (0.90). The software used in data analysis was PLS.
Findings: Based on the findings, professional ethics effectively promotes cultural values and professional responsibility in the tennis sports industry due to the mediating role of psychological and media culture.
Originality: According to the findings of this research, more attention should be paid to professional ethics and elements of ethical culture in team and individual tennis training. Also, different exercises and training programs can be designed to reinforce cultural values and professional responsibility in tennis. This research can be one of the few studies conducted in the field of professional culture in the tennis industry.

Keywords

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Analysis of Professional Culture Model in the Tennis Industry with Mediating Role of Psychological Culture and Media Culture

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Volume 4, Issue 2 - Serial Number 10June 2024Pages 101-117

Volume 4, Issue 2 - Serial Number 10
June 2024
Pages 101-117