نشریه کسب و کار در ورزش

نوع مقاله : پژوهشی اصیل

نویسندگان

1 دانشجوی دکتری مدیریت ورزشی، دانشکده مدیریت و حسابداری، دانشگاه تهران، دانشکدگان فارابی، تهران، ایران.

2 استاد گروه مدیریت بازرگانی، دانشکده مدیریت و اقتصاد، دانشگاه تربیت مدرس، تهران، ایران.

3 استادیار گروه مدیریت ورزشی، دانشکده مدیریت و حسابداری، دانشگاه تهران، دانشکدگان فارابی، تهران، ایران.

4 استاد گروه مطالعات صنعت ورزش، دانشگاه یانسه، سئول، کره جنوبی.

5 دانشیار گروه مدیریت بازرگانی ، دانشکده مدیریت و حسابداری، دانشگاه تهران، دانشکدگان فارابی، تهران، ایران.

6 دانشیار گروه مدیریت ورزشی، دانشکده مدیریت و حسابداری، دانشگاه تهران، دانشکدگان فارابی، تهران، ایران.

10.22051/sbj.2024.46182.1137

چکیده

هدف: نوآوری استراتژیک نوعی از نوآوری است که می‌تواند پیامدها و تأثیرگذاری‌های عمده‌ای را به همراه داشته باشد و تحولات عظیمی در بازارها و صنایع ایجاد کند. هدف از انجام این پژوهش شناسایی و مفهوم پردازی پیامدهای نوآوری استراتژیک در صنعت فوتبال بود.
روش: در این پژوهش از رویکرد آمیخته استفاده شد. هدف آن توسعه‌ای-کاربردی است. در مرحله کیفی از روش فراترکیب و سپس مطالعه موردی و در مرحله کمی از روش دیمتل نرم استفاده گردید. برای گرداوری داده‌ها در مرحله فراترکیب از مرور نظا‌مند ادبیات منتشر شده در سال‌های 1998 تا 2022 استفاده شد. سپس با روش تحلیل مضمون داده‌های اولیه برای مطالعه موردی بدست آمد. در مرحله مطالعه موردی مصاحبه با 21 نفر از خبرگان در بخش اجرایی و دانشگاهی فعال در صنعت فوتبال انجام گردید و با تحلیل محتوای مصاحبه‌ها با استفاده از پرسشنامه از تکنیک دیمتل برای مدل نهایی استفاده گردید.
یافته‌ها: نتیجه پژوهش نشان می‌دهد که پیامدهای نوآوری استراتژیک در قالب پنج مقوله ارزش آفرینی و رضایتمندی مشتریان، رقابتی شدن و بهبود رقابت‌پذیری، افزایش بهره وری، بازارهای جدید و افزایش سهم بازار، ثروت آفرینی و سودآوری دسته‌بندی می‌شوند.
اصالت و ابتکار مقاله: پژوهش حاضر به مدیران و فعالان صنعت فوتبال کمک میکند تا دید جامعی از تاثیرات و پیامدهای نوآوری استراتژیک در صنعت فوتبال داشته باشند و بتوانند با به کارگیری آن در باشگاه‌ها فوتبال به نتایج مورد اشاره دست یابند.

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