نوع مقاله : پژوهشی اصیل
نویسندگان
1 دکتری گروه مدیریت ورزشی، دانشکده روانشناسی و علوم تربیتی، دانشگاه محقق اردبیلی، اردبیل، ایران.
2 استاد مدیریت ورزشی، دانشگاه محقق اردبیلی، اردبیل، ایران.
3 دانشیار مدیریت ورزشی، دانشکده علوم ورزشی، واحد اصفهان (خوراسگان)، دانشگاه آزاد اسلامی، اصفهان، ایران.
چکیده
هدف: در رابطه با گردشگری ورزشی فعال و اهمیت توسعه ورزش در ایران و همچنین تأثیر آن بر اقتصاد، تحقیقات جامع و کاربردی چندانی انجام نشده است. از این رو، هدف پژوهش حاضر تدوین مدل توسعه گردشگری ورزشی با رویکرد اقتصادی است تا بتواند به جنبه‌های مختلف افزایش سهم خود در تولید ناخالص داخلی بپردازد.
روش: در انجام این مطالعه کیفی از راهبرد تئوری پایگاه داده و رویکرد سازنده گرای Charms استفاده شد. داده‌ها با استفاده از مصاحبه‌های عمیق نیمه ساختاریافته جمع آوری شد. شرکت کنندگان در این پژوهش 19 نفر از متخصصان در سه حوزه علوم ورزشی، اقتصاد و گردشگری بودند.
یافته‌ها: از حدود 210 جمله اجرا شده از مصاحبه ها، 145 کد اولیه، 22 کد متمرکز و در نهایت عوامل شناسایی شده از مصاحبه‌ها در شش دسته اصلی جنبش‌های سلامت بخش، نهادسازی، سبک زندگی فعال، سلامت، مردم و جامعه طبقه‌بندی شدند. مدل فعلی تصدیق می‌کند که گردشگری ورزشی فعال ممکن است تأثیر مستقیم و غیرمستقیمی بر تولید ناخالص داخلی (GDP) داشته باشد.
اصالت و ابتکار مقاله: مشخص شد که افزایش توجه به گردشگری ورزشی فعال نه تنها به بهبود سلامت و کیفیت زندگی افراد کمک می‌کند، بلکه می‌تواند منجر به افزایش بهره‌وری، کاهش هزینه‌های سلامت و رشد صنایع مرتبط و افزایش تولید ناخالص داخلی شود.
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