نشریه کسب و کار در ورزش

نوع مقاله : پژوهشی اصیل

نویسندگان

1 دانشیار مدیریت ورزشی، دانشکده تربیت بدنی و علوم ورزشی، دانشگاه تبریز و تهران، تبریز و تهران، ایران.

2 دانش‌آموخته دکتری، گروه مدیریت ورزشی، دانشکده تربیت بدنی و علوم ورزشی، دانشگاه تبریز، تبریز، ایران.

3 استادیار، گروه مدیریت ورزشی، دانشکده علوم ورزشی، دانشگاه اراک، اراک، ایران.

چکیده

هدف:هدف تحقیق حاضر طراحی و تبیین فرآیندهای توسعه ورزش در ایران است.
روش: در این پژوهش از روش تحقیق کیفی، مبتنی بر تئوری داده بنیاد استفاده شد. داده‌ها با استفاده از نمونه‌گیری گلوله‌‌برفی و مصاحبه‌­های نیمه ساختاریافته با 15 نفر از نخبگان آگاه به موضوع گردآوری شدند که به روش کدگذاری نظریه مبنایی با رویکرد ساخت‌گرا مورد تجزیه‌وتحلیل قرار گرفتند. کدگذاری در دو مرحله کدگذاری اولیه و متمرکز انجام و سپس از کدگذاری نظری برای فرم بخشیدن به کدهای متمرکز استفاده شد. بازرسی ادواری داده‌ها و کدهای به دست آمده به جهت اطمینان از صحت آن‌ها توسط محقق انجام گرفت.
یافته‌ها:  یافته‌های پژوهش نشان داد فرآیند‌های لازم برای توسعه ورزش در ایران شامل جذب، نگهداری (فرآیند نگهداری مشارکت ورزشی جامعه و فرآیند نگهداری استعداد) و پرورش است که در یک رویکرد سیستماتیک نحوه ارتباط هر سه فرآیند و مؤلفه‌هایشان، تبیین شد.
اصالت و ابتکار مقاله: طراحی درست فرآیندها و ارتباط میان مؤلفه‌های آن‌ها با رویکرد استفاده از خروجی هر فرآیند به‌عنوان ورودی فرآیند بعدی با تأکید ویژه بر فرآیند و مؤلفه‌های بینابینی نکته بسیار مهمی است که باید مورد توجه قرار گیرد. در چنین حالتی است که قهرمان‌پروری از حالت گلخانه‌ای خارج شده و با گسترش و ترویج ورزش و فعالیت بدنی در میان اقشار مختلف جامعه، به شکل طبیعی امکان ظهور و بروز استعدادهای ورزشی افزایش و مسیر رشد و تعالی آن‌ها شفاف می‌گردد. مدل توسعه ورزش ایران با رویکرد توجه به ذینفعان، رویه­‌ها و فرآیندها ارائه شده است.

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