نوع مقاله : پژوهشی
نویسندگان
1 استادیار، گروه مدیریت ورزشی، دانشکده علوم ورزشی، دانشگاه اراک، اراک، ایران.
2 دانشیار، گروه مدیریت دولتی، دانشکده مدیریت، دانشگاه تهران، تهران، ایران.
چکیده
هدف: نوآوری عامل اصلی موفقیت باشگاه‌های فوتبال است. استفاده از نوآوری در سازمان‌ها منجر به توسعه مزیت رقابتی و پایداری می‌شود. نوآوری با بهبود کارایی و اثربخشی منبع مزیت رقابتی در بخش‌های عمومی و غیرانتفاعی همراه است. هدف این مقاله طراحی چارچوبی برای توسعه قابلیت نوآوری در باشگاه‌های لیگ برتر ایران بود.
روش: شرکت‌کنندگان 16 نفر شامل اساتید رشتۀ مدیریت و مدیریت ورزشی بودند. از استراتژی نمونه‌گیری هدفمند استفاده شد. برای تجزیه‌وتحلیل داده‌ها از روش تحلیل محتوای مصاحبه استفاده شد.
یافته‌ها: برای ارائه یک مدل مفهومی بر اساس نظریۀ داده بنیاد، هفت عنصر شامل منابع و زیرساخت‌های مالی، رهبری تحول‌آفرین، تفکر استراتژیک، بازاریابی نوآورانه، ظرفیت منابع انسانی، فرایند دانش و محیط نهادی شناسایی شدند. نتایج نشان داد عوامل محرک نوآوری باشگاه‌ها شامل منابع زیرساخت‌های مالی به‌عنوان منابع ملموس و عوامل نهادی همراه با نوعی رهبری تحول‌آفرین و تفکر استراتژیک اعضای هیئت مدیره از نظر نوآوری، بازاریابی نوآورانه و استفاده مؤثر از دانش هستند که می‌توانند باشگاه‌های ورزشی را به‌سوی نوآوری هدایت کنند.
اصالت و ابتکار مقاله: قابلیت‌های جدید باشگاه‌های لیگ برتر فوتبال کمتر مورد بحث قرار گرفته است. در این مطالعه، ما زمینه‌های استقلال مالی، مزیت رقابتی، ارزش‌آفرینی از طریق نوآوری و رویکردهای حمایتی باشگاه‌ها را در ایران معرفی کردیم.
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