نشریه کسب و کار در ورزش

نوع مقاله : پژوهشی اصیل

نویسندگان

1 کارشناس ارشد مدیریت ورزشی، دانشکده علوم ورزشی، دانشگاه فردوسی، خراسان رضوی، ایران.

2 گروه تربیت بدنی وعلوم ورزشی، دانشکده علوم انسانی، دانشگاه فنی و حرفه ای ، خراسان رضوی، ایران.

3 استادیار دانشکده علوم ورزشی، دانشگاه فردوسی مشهد، خراسان رضوی، ایران.

چکیده

هدف: بیماری کرونا ویروس همه بخش‌های اقتصاد جهانی را تحت تأثیر قرار داده است، صنعت ورزش نیز باتوجه ‌به ماهیت اجتماعی آن به‌طور ویژه‌ای متأثر از بحران کووید 19 است. ازاین‌رو هدف از پژوهش حاضر مطالعه تحلیلی فرصت‌های کارآفرینانه و نوآورانه ورزشی در شرایط بحران کرونا و پسا کرونا بود.
روش: پژوهش حاضر به لحاظ هدف کاربردی و روش مطالعه این تحقیق از نوع کیفی با استفاده از تئوری مبتنی بر داده‌ها از نوع داده بنیاد (گراندد تئوری) بود. داده‌ها با استفاده از مصاحبه نیمه ساختاریافته با 14 نفر از خبرگان در زمینه پژوهش جمع‌آوری شد. نمونه پژوهش به روش گلوله برفی انتخاب و سپس نتایج مصاحبه‌ها با استفاده از نرم‌افزار مکس کیودا و به روش کدگذاری نظریه مبنایی و با رویکرد ساخت‌گرا مورد تجزیه‌وتحلیل قرار گرفت. نظارت و بررسی به‌صورت ادواری جهت اطمینان از صحت کدهای استخراج شده صورت گرفت.
یافته‌ها: بر اساس نتایج مقولات پژوهش در 4 گروه اصلی قرار گرفتند که عبارت‌اند از: 1- شرایط عرضه و تقاضا 2- عوامل تولید 3- بستر رقابت و استراتژی بنگاه 4- صنایع مرتبط و حمایت‌کننده.
اصالت و ابتکار مقاله: یافته‌ها نشان می‌دهد که نوآوری و فرصت‌ها در دوران کرونا تحت تأثیر این چهار عامل در حوزه ورزش قرار می‌گیرند لذا تحلیل فرصت‌های کارآفرینانه و نوآورانه ورزشی در تهدیدی به نام بحران کرونا گامی است برای فراهم‌کردن بستر کارآفرینی در حوزه ورزش و ادامه روند تأثیرات مثبت در دوره پسا کرونا.

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