نشریه کسب و کار در ورزش

نشریه کسب و کار در ورزش

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فهرست داوران 1401

چگونه ورزش نخبگی در ایران می‌تواند به ارتقای کسب و کارهای صنعت ورزش منجر شود؟ یک رویکرد ISM-MICMAC

نوع مقاله : پژوهشی اصیل

نویسندگان

1 دانشیار مدیریت ورزشی، گروه علوم ورزشی، دانشکده علوم انسانی، دانشگاه تربیت مدرس، تهران، ایران.

2 دکتری مدیریت ورزشی، گروه علوم ورزشی، دانشکده علوم انسانی، دانشگاه تربیت مدرس، تهران، ایران.

3 دانشجوی دکتری مدیریت ورزشی، گروه مدیریت ورزشی، دانشکده علوم ورزشی، دانشگاه شهید چمران، اهواز، ایران.

چکیده

هدف: پژوهش حاضر به بررسی عوامل تعیین کننده ورزش نخبگی و تأثیرگذاری این عوامل بر صنعت و کسب و کارهای ورزش ایران پرداخته است. تحقق این امر با استفاده از یک رویکرد یکپارچه دنبال شد.
روش: بدین منظور تجزیه و تحلیل داده‌ها این مطالعه در سه مرحله انجام شد. از روش دلفی فازی، به منظور دریافت خبرگان (اجرایی و علمی) و از مدل‌سازی ساختاری تفسیری برای طبقه بندی مولفه‌ها و ایجاد یک مدل سلسله مراتبی استفاده شد. تجزیه و تحلیل MICMAC نیز به منظور تعیین نفوذ و وابستگی هر یک از عوامل بکار گرفته شد.
یافته‌ها: 14 عامل کلیدی مرتبط با ورزش نخبگی در ایران شدند. مدلی که توسعه داده شد دارای شش سطح است. همچنین، تجزیه و تحلیل MICMAC نشان داد که در هر یک از خوشه‌های مستقل، وابسته، پیوندی و خودمختار به ترتیب 3، 2، 3 و 1 متغیر جای گرفتند.
اصالت و ابتکار مقاله: طرح تحقیق ارائه‌شده در این مقاله اولین تلاش برای تحلیل سلسله مراتبی این عوامل و ایجاد مدلی چند سطحی برای ورزش نخبگی در ایران است که می‌تواند منجر به ارتقای صنعت کسب‌وکارهای ورزشی شود. دست‌اندرکاران و متولیان ورزش ایران لازم است برمبنای آن اقداماتی را انجام دهند تا بتوان شاهد تعالی صنعت کسب‌وکارهای ورزشی ایران در عرصه‌های بین‌المللی بود؛ این موارد عبارت‌اند از: دیپلماسی فعال در ورزش (با تمرکز بر قهرمانی و ورزش حرفه‌ای)؛ بازطراحی ساختار ورزش کشور در جهت تعالی و موفقیت در عرصه‌های بین‌المللی؛ نیاز به اصلاح اهداف و سیاست‌های ورزش نخبگی؛ اصلاح نظام تخصیص و توزیع بودجه به ورزش‌های مدال‌آور و مستعد مدال و نیز طراحی یک نظام یکپارچه استعدادیابی.

کلیدواژه‌ها

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نشریه کسب و کار در ورزش
دوره 2، شماره 2 - شماره پیاپی 4
تابستان و پاییز 1401
تیر 1401
صفحه 145-168
فایل ها
هم رسانی
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