نوع مقاله : پژوهشی اصیل
نویسندگان
1 دانشجوی دکتری مدیریت ورزشی، دانشگاه خوراسگان اصفهان، اصفهان، ایران.
2 دانشیار، دانشکده علوم ورزشی، دانشگاه آزاد اسلامی، اصفهان (خوراسگان)، واحد اصفهان، اصفهان، ایران.
3 استادیار دانشگاه آزاد اسلامی واحد تهران جنوب، تهران، ایران.
چکیده
هدف: این مطالعه با هدف شناسایی پیشرانهای مؤثر بر بهرهوری باشگاههای حرفهای فوتبال در ایران انجام شده است.
روش: پژوهش حاضر از نظر هدف و مدت ماهیت، بر اساس آیندهپژوهی و روشهای تحلیلی و اکتشافی، کاربردی است. از طریق مصاحبههای نیمه ساختاریافته با 16 نفر از مدیران باشگاههای حرفهای فوتبال، اساتید مدیریت ورزشی و کارشناسان بهرهوری سازمانی، اطلاعات لازم شامل هفت بخش و 60 شاخص کلیدی به دست آمد. برای تجزیه و تحلیل دادههای جمعآوری شده از اثرات متقاطع ماتریس 7×7 از نرم افزار Mick Mac استفاده شد.
یافتهها: هفت دسته عوامل تأثیرگذار تا تأثیرگذار شناسایی شد، که شامل: محرک آموزشی و علمی، محرک حامی توجه، پیشرانه بودجه و مالی، پیشران رهبری و مدیریت، پیشران ابزار و رفتار حرفهای، پیشرانههای برنامه ریزی و توسعه استعداد، و پیشرانههای بازاریابی و پشتیبانی بود.
اصالت و ابتکار مقاله: در نتیجه میتوان گفت برای توسعه بهرهوری باشگاههای حرفهای فوتبال کشور، بازاریابی، پیشرانههای حمایتی و برنامهریزی و استعدادیابی، عوامل عملی مؤثر و تأثیرگذار باید در دستور کار مدیران ورزشی قرار گیرد. به باشگاههای ایرانی برای رسیدن به سطح حرفهای مانند باشگاههای کشورهای پیشرفته.
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