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Identifying and Analysing Factors Affecting Rough Set Theory-Based Iranian Sports Entrepreneurship Ecosystem

Document Type : Original Article

Authors

1 PhD Student in Sports Management, Faculty of Physical Education, Shahrood University of Technology, Shahrood, Iran.

2 Associate Professor Sports Management, Faculty of Physical Education, Shahrood University of Technology, Shahrood, Iran.

3 Associate Professor Industrial Engineering, Department of Industrial Engineering and Management, Shahrood University of Technology, Shahrood, Iran.

Abstract

Purpose: This study aims to identify the factors affecting the Rough Set Theory-Based Iranian Sports Entrepreneurship Ecosystem and their prioritization in terms of Rough Set Theory.
Methodology: This study is a type of mixed research. Thirteen experts in the field of entrepreneurship participated in the qualitative phase, and 15 experts in the field of entrepreneurship who were selected in a targeted method participated in the quantitative phase. A semi-structured interview served as the data collection method for the qualitative part of the study. The researcher created a questionnaire to gather data for the quantitative section.
Findings: In the qualitative section using the theme analysis method, 193 basic themes, 25 organizing themes, and six inclusive themes were found. The inclusive themes covered market possibilities, money, business, legal infrastructure, physical infrastructure, entrepreneurial sports prospects, and business environment quality. The results of the quantitative part of the study revealed that the commercial and legal infrastructures are more significant than other identified themes and that the quality of the business environment is the minimum considerable factor influencing the entrepreneurial sports ecosystem.
Originality: Using the theme analysis approach and Rough Set Theory-based AHP, the current research aims to identify and prioritize the elements impacting the entrepreneurial ecosystem in Iranian sports. According to this study, a wide range of variables may contribute to the Iranian sports’ entrepreneurial ecosystem growth.

Keywords

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Sports Business Journal
Volume 2, Issue 2 - Serial Number 4
Summer and Autumn
July 2022
Pages 229-248
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