Volume 4 (2024)
Volume 3 (2023)
Volume 2 (2022)
Volume 1 (2021)
Number of Articles: 18
Editor-in-Chief Lecture
Editor-in-Chief Note
Original Article
Iranian Sport Tourism Development Model
Pages 13-32
Analysis the Process of Co-creation Experience in Sports Tourism of Iran
Pages 33-50
Research Paper
Estimating People's Willingness to Pay for Team and Individual Sports Has the Service Quality Effect on It?
Pages 51-65
Original Article
Providing a Scale for Measuring Service Quality in Wrestling Events
Pages 67-84
Introducing a Talent Sports Business Management Model in the Corona Pandemic
Pages 85-106
Propellants of Promoting Productivity Professional Football Clubs in Iran
Pages 107-125
The Effect of Brand Association on Brand Equity of FC Persepolis Football Team with the Mediating Role of Fan-Team Identification
Pages 127-144
How Can the Elite Sports in Iran Lead to the Promotion of the Sports Industry Businesses? An ISM-MICMAC Approach
Pages 145-168
Investigating Brand Equity in Sports Product Advertisements and Recommending it to Consumers
Pages 169-181
The Partial Role of Marketing Dimensions in Attracting Females to Football Academies (Case Study: Female Football Academies in Kerman)
Pages 183-199
Research Paper
Sports Sellers’ Psychological Capacity Effect on Sales Amount and Client Satisfaction
Pages 201-216
Customers' Buying Intention on Sports Products Domestic Brands
Pages 217-227
Original Article
Identifying and Analysing Factors Affecting Rough Set Theory-Based Iranian Sports Entrepreneurship Ecosystem
Pages 229-248
The Relationship between Entrepreneurial Differentiation and Promoting Manufacturing Strategies of Sporting Goods Manufacturers-The Mediating Role of the Fear of Failure
Pages 249-267
The Future Study of Sports Tourism in Iran: Using Scenario Wizard and COPRAS
Pages 269-285
Research Paper
Factors Affecting the Branding of Sports Goods and its Relationship with the Purchase of Sports Goods in Schools
Pages 287-299
Original Article
Sustainable Development Mountain Tourism in Iran
Pages 301-320