Sports Business Journal

Editor-in-Chief Note

• Editor-in-Chief Lecture
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Study on the Marketing Mix of the Iranian Football Industry

Roghayeh Sarlab; Zahra Alipour Nadinluoi; Nazila Mahmoudi

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The Future Strategy of the Professional Sports Clubs Case Study: Sepahan Club

Rasool Nazari; Zahra Sohrabi; Mehrdad Moharamzadeh

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Exploring Entrepreneurial and Innovative Sports Opportunities During and After the Corona Crisis

Elham Khoshbakht Ahmadi; Malihe Sadat Aghaei Shahri; Seyed Morteza Azimzade

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Role of Intellectual Property Rights in Developing Brand Equity of Iranian Sport Products

Abbas Nazarian Madavani; Najaf Aghaei; Babak Fallah Ibrahim Begloo

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The Role of Human Capabilities Development in the Sustainable Development of Sport Business

Rasool Norouzi Seyed Hossini; Mohammad Ehsani; Hashem Kozehchian; Mojtaba Amiri

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Women's Career Development in Sport Management A Grounded Theory Approach

Marjan Saffari

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The Viewpoint of Sports Clubs’ Managers on Sports Marketing

Jalil Pourzarnegar

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