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شناسایی و تحلیل اکوسیستم کارآفرینی در ورزش ایران مبتنی بر مجموعه تئوری راف

نوع مقاله : پژوهشی اصیل

نویسندگان

1 دانشجوی دکتری مدیریت ورزشی، دانشکده تربیت بدنی، دانشگاه صنعتی شاهرود، شاهرود، ایران.

2 دانشیار مدیریت ورزشی، دانشکده تربیت بدنی، دانشگاه صنعتی شاهرود، شاهرود، ایران.

3 دانشیار مهندسی صنایع، گروه مهندسی صنایع و مدیریت، دانشگاه صنعتی شاهرود، شاهرود، ایران.

چکیده

هدف: هدف پژوهش حاضر شناسایی عوامل موثر بر اکوسیستم کارآفرینی در ورزش ایران و اولویت‌بندی آنها بر اساس روش AHP مبتنی بر مجموعه تئوری راف بود.
روش: پژوهش انجام شده از نوع آمیخته است. مشارکت‌کنندگان در مرحلۀ کیفی، شامل 13 نفر از افراد مطلع در حوزه کارآفرینی (کارآفرینان و پژوهشگران) و در مرحلۀ کمی، شامل 15 نفر از متخصصان حوزه کارآفرینی بودند که به روش هدفمند انتخاب شدند. ابزار گردآوری داده‌ها در بخش کیفی مصاحبۀ نیمه ‌ساختارمند و در بخش کمی پرسشنامۀ محقق‌ساخته‌ای بود که عوامل آن از طریق مطالعۀ بخش کیفی استخراج شد.
یافته‌ها: یافته‌ها در بخش کیفی با استفاده از روش تحلیل مضمون بیانگر 193 مضمون پایه، 25 مضمون سازمان‌دهنده و 6 مضمون فراگیر بود. مضامین فراگیر شامل زیرساخت‌های تجاری و قانونی، زیرساخت‌های فیزیکی، فرصت‌های کارآفرینی ورزشی، سرمایه‌ها، فرصت‌های بازار، کیفیت فضای کسب و کار بود. در بخش کمی نتایج نشان داد که زیرساخت‌های تجاری و قانونی از اهمیت بالاتری نسبت به سایر مضامین شناسایی شده دارد و کیفیت فضای کسب و کار کمترین اهمیت را در بین عوامل موثر بر اکوسیستم کارآفرینی در ورزش به خود اختصاص داده است.
اصالت و ابتکار مقاله: پژوهش حاضر تلاش کرده است با استفاده از روش تحلیل مضمون و AHP مبتنی بر تئوری راف مولفه‌های موثر بر اکوسیستم کارآفرینی در ورزش ایران را شناسایی و اولویت‌بندی کند. بر این اساس، این پژوهش مجموعه متنوعی از عوامل را پیشنهاد می‌کند که می‌توانند در توسعه اکوسیستم کارآفرینی ورزشی در ایران نقش داشته باشند.

کلیدواژه‌ها

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نشریه کسب و کار در ورزش
دوره 2، شماره 2 - شماره پیاپی 4
تابستان و پاییز 1401
تیر 1401
صفحه 229-248
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هم رسانی
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