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Strategic Business Development Model of Iran's Professional Sports

Document Type : Original Article

Authors

1 PhD Student, Department of Sports Management, Faculty of Psychology and Educational Sciences, Mohaghegh Ardabili University, Ardabil, Iran.

2 Professor of Sports Management, Department of Sports Management, Faculty of Psychology and Educational Sciences, Mohaghegh Ardabili University, Ardabil, Iran.

3 Associate Professor of Sports Management Department of Sports Management, Faculty of Psychology and Educational Sciences, Mohaghegh Ardabili University, Ardabil, Iran.

Abstract

Purpose: This study presents a strategic business development model for Iranian professional sports based on a global approach.
Methodology: Due to the exploratory nature of the research, the qualitative research method was used to present a model related to the research topic. For this purpose, a semi-structured interview was conducted with 20 experts. According to the foundation data method, the research sample was selected as a combination of theoretical and snowball sampling methods.
Findings: The research results showed that Iran's professional sports do not have a stable performance in both income and sports sectors. Also, obstacles and factors affecting strategic business development are based on a global approach in key players, stakeholders, sports structure, critical uncertainty, seniors, surprises, hardware infrastructure, human resources development, and development. It was achieved with the global approach, development consequences, and the preferred future of Iran's professional sports. For effective strategic business development based on a global approach in both sports and income should be provided with appropriate measures, compliance with requirements and taking into consideration considerations of the presented model, the basis for making the clubs profitable and, in the future, the financial and managerial independence of the club. Finally, acquire these previous properties to provide the basis for the optimal entry of clubs into the capital market.
Originality: Based on the grounded theory method, interviews with experts and using MAXQDA software, we draw the relationships between factors related to business development in professional sports.

Keywords

Main Subjects

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Sports Business Journal
Volume 3, Issue 2 - Serial Number 6
May 2023
Pages 71-92
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