Sports Business Journal

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Volume 5 (2025)

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Original Article

How Could a Football Player Transfer Business be More Successful? A Model-Based on Game Theory Approach

Zhaleh Memari; Maryam Esmaeili; Mojzhgan Jafari

Pages 13-26

https://doi.org/10.22051/sbj.2023.42401.1067

Research Paper

Co-creation of Customer Brand Value-Based and Temporal Risk of Online Brand Communities in Sportswear Industry

Mohammad Hadi Asgari

Pages 27-47

https://doi.org/10.22051/sbj.2023.43172.1079

Original Article

Key Propelling of Customer Lifetime Value in Iranian Sports Clubs

Mahrokh Rajabi Asli; Mozhgan Khodamoradpoor; Mozafar Yektayar; Rashad Hosaini

Pages 49-69

https://doi.org/10.22051/sbj.2023.42344.1066

Strategic Business Development Model of Iran's Professional Sports

Zahra Sohrabi; Mehrdad Moharramzadeh; Abbas Naghizadeh Baghi; Nasrin Azizian Kohn

Pages 71-92

https://doi.org/10.22051/sbj.2023.42901.1072

The Sport-for-All Development Strategies Based on Social Marketing Approach

Ali Saberi; Mohammad Reza Fathi; Seyed Mohammad Sobhani; Sanaz Kargaran; Ebrahim Rajabpour

Pages 93-114

https://doi.org/10.22051/sbj.2023.43271.1087

Research Paper

Feasibility Study of Launching Sports Start-ups: A Case Study in the Sports Shoe Industry

Zeinab Mondalizadeh; Elahe Kavyani

Pages 115-133

https://doi.org/10.22051/sbj.2023.43092.1077