Volume 5 (2025)
Volume 4 (2024)
Volume 3 (2023)
Volume 2 (2022)
Volume 1 (2021)
Number of Articles: 6
Original Article
Developing the Brand Equity of Football Clubs: The Partial Role of Identity Distinction, Identity Attractiveness, and Fan-Team Identification (Case Study: Iranian Premier Football League)
Pages 13-28
The Role of Color in the Brand Commitment of Sporting Good's Consumers: Mediating Role of the Brand Equity
Pages 29-48
Customer Behavior and Brand Promotion in Professional Sports Clubs: Developing Social Networks Marketing Model
Pages 49-69
The Effect of Athletes' Experience Quality on the Loyalty to Sports Clubs
Pages 71-84
Designing an Electronic Marketing Model Based on Social Networks –Case Study on Sports Equipment Manufacturing Companies
Pages 85-102
Development Strategies of Online Sales Sports Products in Iran
Pages 103-120