نوع مقاله : پژوهشی اصیل
نویسندگان
1 دانشجوی دکتری، گروه مدیریت ورزشی، دانشکده روانشناسی و علوم تربیتی، دانشگاه محقق اردبیلی، اردبیل، ایران.
2 استاد مدیریت ورزشی، گروه مدیریت ورزشی، دانشکده روانشناسی و علوم تربیتی، دانشگاه محقق اردبیلی، اردبیل، ایران.
3 دانشیار گروه مدیریت ورزشی، گروه مدیریت ورزشی، دانشکده روانشناسی و علوم تربیتی، دانشگاه محقق اردبیلی، اردبیل، ایران.
چکیده
هدف: هدف از این پژوهش ارائه مدلی از توسعه راهبردی ورزش حرفه ای ایران بر اساس رویکردی جهانی است.
روش: با توجه به ماهیت اکتشافی تحقیق، برای ارائه مدل مرتبط با موضوع تحقیق از روش تحقیق کیفی استفاده شد. برای این منظور مصاحبه‌ای نیمه ساختاریافته با 20 نفر از کارشناسان انجام شد. با توجه به استفاده از روش داده بنیاد، نمونه پژوهش به صورت ترکیبی از روش نمونه‌گیری نظری و نمونه‌گیری گلوله برفی انتخاب شد.
یافته‌ها: نتایج نشان داد ورزش حرفه‌ای ایران به دلیل ضعف شدید سودآوری و تجاری‌سازی، عملکرد پایداری در دو بخش درآمدی و ورزشی ندارد. با توجه به نتایج کدگذاری تحقیق، موانع و عوامل موثر بر توسعه استراتژیک بر اساس رویکرد جهانی در بازیگران کلیدی، ذینفعان کلیدی، ساختار ورزشی، عدم قطعیت بحرانی، سالمندان، شگفتی‌ها، زیرساخت‌های سخت‌افزاری، توسعه منابع انسانی، توسعه با رویکرد و توسعه جهانی پیامدهای آن در کنار آینده مطلوب ورزش حرفه ای ایران شناسایی شدند. برای توسعه استراتژیک ورزش حرفه‌ای باید با تدابیر مناسب، رعایت الزامات و در نظر گرفتن ملاحظات مدل ارائه شده، زمینه سودآوری باشگاه‌ها را در آینده فراهم نمود. امید است استقلال مالی و مدیریتی باشگاه‌ها موجب ورود آن‌ها به بازار سرمایه گردد.
اصالت ابتکار مقاله: بر مبنای روش داده‌بنیاد، مصاحبه با خبرگان و با استفاده از نرم‌افزار مکس‌کیودا روابط میان عوامل مرتبط با توسعه کسب و کار در ورزش حرفه‌ای استخراج و رسم شد.
کلیدواژه‌ها
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