Document Type : Original Article

Authors

1 PhD Student in Sports Management, Faculty of Sports Sciences, Isfahan (Khorasgan) Branch, Islamic Azad University, Isfahan, Iran.

2 Associate Professor, Department of Sports Management, Faculty of Sports Sciences, Isfahan (Khorasgan) Branch, Islamic Azad University, Isfahan, Iran.

3 Assistant Professor of Sports Management, Al. Qasim Green University, Babel, Iraq.

4 Associate Professor, Department of Sport Sciences, Isfahan (Khorasgan) Branch, Islamic Azad University, Isfahan, Iran.

10.22051/sbj.2024.47276.1158

Abstract

Purpose: Nowadays, Sports business development is considered a tool to facilitate sustainable development goals. The purpose of the research was to identify the factors affecting the development of championship sports and their role in facilitating the seventeen goals of sustainable development.
Methodology: The research was qualitative and based on an interpretive paradigm that was implemented with thematic analysis. Seventeen expert’s sports from universities, the Ministry of Sports and Youth, and federations were subjected to in-depth interviews using a targeted method. Castleberry and Nolen's (2018) five-step model, including compiling, disassembling, reassembling, interpreting, and concluding, was used for analysis. The quality of the findings was confirmed by calculating the percentage of coding agreement, and confirming the codes by three participants in the interviews.
Finding: Challenges (infrastructural and physical, general, programmatic, Financial, economic & business, and attitudinal-cognitive); basic measures (manpower supply, talent acquisition, culture building, and education and research); Advanced measures (imitating successful countries, providing sustainable Financial, economic & business resources, environmental solutions, and creating a professional labor market) and supportive factors (human support and media support) were identified as the main and sub-themes of the study. The development of championship sports can have the biggest impact on facilitating the fourth goal (ensuring inclusive education of equal quality and promoting lifelong learning opportunities); Goal 16 (promoting peaceful and inclusive societies for all); and the first, second, eleventh, fourteenth, and fifteenth goals, according to a comparison of the findings with the sustainable development goals.
Originality: In order to move towards sustainability in elite-oriented sports in Iraq while breaking the vicious cycle that governs the current system, it is necessary to focus on the basic social process and basic and advanced stabilization measures to create a stable situation in the structure of elite-oriented sports in Iraq, which this stable system of elite sports will have positive internal and external functions.

Main Subjects