Sports Business Journal

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Current Issue

Volume 5 (2025)

Issue 1

Volume 4 (2024)

Volume 3 (2023)

Volume 2 (2022)

Volume 1 (2021)

Full issue file

Original Article

The Benefits of Phygital Marketing in Sports Events

Akbar Jaberi; Kourosh Ghahreman Tabrizi

Pages 13-31

https://doi.org/10.22051/sbj.2024.47495.1167

Structural Challenges of Attracting and Retaining Sponsorship in Professional Sports

Somayeh Mohammadi; Behzad Izadi

Pages 33-51

https://doi.org/10.22051/sbj.2024.47473.1166

Influencing Factors on the Sports Business: United Nations Sustainable Development Goals Approach through Championship Sports

Makki Mohmmed Safi; Rasool Nazari; Hassanin Abdul Wahed Abbas; Khosro Jalai Dehkordi

Pages 53-73

https://doi.org/10.22051/sbj.2024.47276.1158

Investigate the Mediating Role of Entrepreneurial Passion in the Impact of Digital Innovation on the Performance of New Sports Businesses

Mehrdad Moharamzadeh; Akbar Mahdavi Ghareh Agaj Olya; Leila Naghavi

Pages 75-89

https://doi.org/10.22051/sbj.2024.47460.1165

Investigating the Obstacles to the Development of Sports Marketing in Guilan Province

Jalil Pourzarnegar

Pages 91-103

https://doi.org/10.22051/sbj.2024.47413.1163

Customer Repeats Attendance Practices in Sports Clubs: Monitoring Customer Loyalty

Farhad Ebrahimi; Zahra Sadat Mirzazadeh; Samad Laal Bazri; Mahdi Talebpour

Pages 105-123

https://doi.org/10.22051/sbj.2024.47124.1156