Investigate the Mediating Role of Entrepreneurial Passion in the Impact of Digital Innovation on the Performance of New Sports Businesses

Moharamzadeh, Mehrdad; Mahdavi Ghareh Agaj Olya, Akbar; Naghavi, Leila

doi:10.22051/sbj.2024.47460.1165

Document Type : Original Article

Authors

¹ Professor of Sport Management, University of Mohaghegh Ardabili, Ardebil, Iran.

² Ph.D Student of Sport Management, University of Mohaghegh Ardabili, Ardabil, Iran.

³ Ph.D Education Management, Payamnoor University, Ardabil Province, Ardabil, Iran.

10.22051/sbj.2024.47460.1165

Abstract

Purpose: This research aimed to examine the mediating role of entrepreneurial passion in the effect of digital innovation on the performance of start-up sports businesses, as perceived by sports science students at Mohaghegh Ardabili University.
Methodology: The research method was applied in terms of purpose and descriptive-survey in terms of collection. The statistical population of the present study was 524 undergraduate, master's, and doctorate students of sports sciences at Mohaghegh Ardabili University. Cohen's method was used to determine the sample size. Two hundred forty people were chosen, and due to some incomplete questionnaires, 224 questionnaires were approved, and the random sampling method was simple. The measurement tools included the job enthusiasm questionnaire (Kardon and Kirk, 2017), the digital innovation questionnaire (Kianfar and Mousavi, 2014), and the performance questionnaire of the new sports business (Zia and Totifar Tehranpour, 2017). The validity of the questionnaires was measured using diagnostic, convergent and divergent validity criteria and to determine the reliability of questionnaires of entrepreneurial enthusiasm, digital innovation and the performance of start-up sports businesses, Cronbach's alpha coefficient was obtained as 0.83, 0.88 and 0.76, respectively, which shows that all three questionnaires have good reliability. A structural equation model was used to analyze the research hypotheses using SPSS version 19 and AMOS version 23 software.
Findings: The research findings showed that the beta coefficient of digital innovation on the performance of start-up sports businesses was 0.98, entrepreneurial enthusiasm was reported as 0.30, and digital innovation on entrepreneurial enthusiasm was as 0.47. Therefore, based on Baron and Kenny's table, it can be concluded that entrepreneurial passion partially mediates the effect of digital innovation on the performance of new sports businesses..
Originality: The article's originality is that sports science students, especially postgraduate students, who have an entrepreneurial passion, can start new businesses in the field of sports science by using digital innovations in today's era..

Keywords

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Sports Business Journal

Investigate the Mediating Role of Entrepreneurial Passion in the Impact of Digital Innovation on the Performance of New Sports Businesses

References

References

Volume 5, Issue 1 - Serial Number 13
March 2025
Pages 75-89

Investigate the Mediating Role of Entrepreneurial Passion in the Impact of Digital Innovation on the Performance of New Sports Businesses

References

References

Volume 5, Issue 1 - Serial Number 13March 2025Pages 75-89

Volume 5, Issue 1 - Serial Number 13
March 2025
Pages 75-89