Document Type : Original Article
Authors
1 Professor of Sport Management, University of Mohaghegh Ardabili, Ardebil, Iran.
2 Ph.D Student of Sport Management, University of Mohaghegh Ardabili, Ardabil, Iran.
3 Ph.D Education Management, Payamnoor University, Ardabil Province, Ardabil, Iran.
Abstract
Purpose: The purpose of this research was to investigate the mediating role of entrepreneurial passion in the impact of digital innovation on the performance of start-up sports businesses from the perspective of sports science students of Mohaghegh Ardabili University.
Methodology: The research method was applied in terms of purpose and descriptive-survey in terms of collection. The statistical population of the present study was 524 undergraduate, master's and doctorate students of sports sciences at Mohaghegh Ardabili University. Cohen's method was used to determine the sample size, That 240 people were determined, and due to the existence of some incomplete questionnaires, 224 questionnaires were approved and the random sampling method was simple. The measurement tools included the job enthusiasm questionnaire (Kardon and Kirk, 2017), the digital innovation questionnaire (Kianfar and Mousavi, 2014) and the performance questionnaire of the new sports business (Zia and Totifar Tehranpour, 2017). The validity of the questionnaires was measured using diagnostic, convergent and divergent validity criteria and to determine the reliability of questionnaires of entrepreneurial enthusiasm, digital innovation and the performance of start-up sports businesses, Cronbach's alpha coefficient was obtained as 0.83, 0.88 and 0.76, respectively, which shows that all three questionnaires have good reliability. Structural equation model was used to analysis the research hypotheses using SPSS version19 and AMOS version23 software.
Findings: The findings of the research showed that the beta coefficient of digital innovation on the performance of start-up sports businesses was 0.98, entrepreneurial enthusiasm was reported as 0.30 on the performance of start-up sports businesses, and digital innovation on entrepreneurial enthusiasm was reported as 0.47. Therefore, based on Baron and Kenny's table, it can be concluded that entrepreneurial passion plays a partial mediating role in the effect of digital innovation on the performance of new sports businesses.
Originality: The originality of the article is that sports science students, especially post-graduate students, if they have an entrepreneurial passion, can start new businesses in the field of sports science by using digital innovations in today's era.
Main Subjects
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