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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z ALL

A

  • Abdavi, Fatemeh Analysis of Professional Culture Model in the Tennis Industry with Mediating Role of Psychological Culture and Media Culture [Volume 4, Issue 2, 2024, Pages 101-117]

  • Abdollahnezhad, Faezeh Bibliometric Analysis of Brand Slogan in Event Tourism [Volume 4, Issue 2, 2024, Pages 13-33]

  • Abdolmaleki, Hossein eSports Branding in a Globalized Era: A Multimethod Analysis of the FIFAe World Cup [Volume 4, Issue 3, 2024, Pages 39-59]

  • Aghajani, Fereshteh The Effect of Online Advertising of Football Players on Fans' Purchase Intention with the Mediating Role of Players' Popularity [Volume 4, Issue 1, 2024, Pages 111-124]

  • Akbari, Peyman The Factors Affecting the Development of Advertising through Social Media to Influence the Sport Product Customers’ Behavior Intentions [Volume 4, Issue 1, 2024, Pages 63-85]

  • Akbarzadeh, Behzad Fan Base Economic-recreational Value of Azadi Stadium [Volume 4, Issue 2, 2024, Pages 63-79]

  • Ali Doost Ghahfarkhi, Ebrahim The Effect of Core Product Quality on Organizational Performance Considering the Mediating Role of Fan Satisfaction (Case study: Persepolis and Esteghlal Football Club) [Volume 4, Issue 2, 2024, Pages 35-61]

  • Amini, Maryam Developing a Business Model for Extreme Sports Clubs: An Approach based on Financial and Capital Interaction [Volume 4, Issue 3, 2024, Pages 75-97]

  • Andam, Reza The Loyalty, Trust and Word -of-Mouth in Sports Advertising: A Meta-Analysis [Volume 4, Issue 1, 2024, Pages 31-47]

  • Andam, Reza Bibliometric Analysis of Brand Slogan in Event Tourism [Volume 4, Issue 2, 2024, Pages 13-33]

  • Ashkani, Mahmoud Integrated Marketing Communications and Brand Prestige in the Iranian National Olympic Committee [Volume 4, Issue 1, 2024, Pages 13-29]

  • Askarian, Fariba Fan Base Economic-recreational Value of Azadi Stadium [Volume 4, Issue 2, 2024, Pages 63-79]

  • Azadfada, Shiva Key Sustainability Drivers of Persepolis Club Brand [Volume 4, Issue 2, 2024, Pages 119-139]

B

  • Bagheri, Ghodratollah Identifying the Consequences of Strategic Innovation in the Football Industry [Volume 4, Issue 3, 2024, Pages 115-139]

  • Bahrololoum, Hassan Bibliometric Analysis of Brand Slogan in Event Tourism [Volume 4, Issue 2, 2024, Pages 13-33]

C

  • Chiti, Nasim The Loyalty, Trust and Word -of-Mouth in Sports Advertising: A Meta-Analysis [Volume 4, Issue 1, 2024, Pages 31-47]

D

  • Darooghe Arefi, Nahid The Role of the Authenticity of Iranian Brands on the Emotional Attachment of Sports Goods Consumers, with Customer Bias as a Mediator [Volume 4, Issue 1, 2024, Pages 49-62]

  • Doroudian, Ali Asghar Key Sustainability Drivers of Persepolis Club Brand [Volume 4, Issue 2, 2024, Pages 119-139]

G

  • Ghaffarisadr, Seyyed Iman The Adoption of Virtual Fitting Rooms in Iranian Sportswear Industries: A Mixed-Methods Study Based on TAM Model [Volume 4, Issue 1, 2024, Pages 87-109]

  • Ghanbari, Ali Paradigm Model of Sales Ethics in Sports Businesses [Volume 4, Issue 2, 2024, Pages 81-99]

H

  • Hamidi, Mehrzad The Effect of Core Product Quality on Organizational Performance Considering the Mediating Role of Fan Satisfaction (Case study: Persepolis and Esteghlal Football Club) [Volume 4, Issue 2, 2024, Pages 35-61]

  • Hedayatnia, Zahra Influences on the Endorsed Brand in Celebrity Athlete Social Media Interactions: The Moderating Role of Trustworthiness [Volume 4, Issue 3, 2024, Pages 99-114]

J

  • Jabbar Abdel-Milaji, Yasser The Role of Attractive Social Media Content on Fan Loyalty with the Mediating Role of Athletes' Popularity [Volume 4, Issue 3, 2024, Pages 61-73]

  • Jafari, Syrous Influences on the Endorsed Brand in Celebrity Athlete Social Media Interactions: The Moderating Role of Trustworthiness [Volume 4, Issue 3, 2024, Pages 99-114]

  • Javani, Vajiheh The Effect of Online Advertising of Football Players on Fans' Purchase Intention with the Mediating Role of Players' Popularity [Volume 4, Issue 1, 2024, Pages 111-124]

  • Javani, Vajiheh The Role of Attractive Social Media Content on Fan Loyalty with the Mediating Role of Athletes' Popularity [Volume 4, Issue 3, 2024, Pages 61-73]

K

  • Kalati, Seyedeh Roya Identifying the Consequences of Strategic Innovation in the Football Industry [Volume 4, Issue 3, 2024, Pages 115-139]

  • Karimi, Ali The Factors Affecting the Development of Advertising through Social Media to Influence the Sport Product Customers’ Behavior Intentions [Volume 4, Issue 1, 2024, Pages 63-85]

  • Khalil Khamis, Majed Analysis of Professional Culture Model in the Tennis Industry with Mediating Role of Psychological Culture and Media Culture [Volume 4, Issue 2, 2024, Pages 101-117]

  • Khatibi, Amin Developing a Business Model for Extreme Sports Clubs: An Approach based on Financial and Capital Interaction [Volume 4, Issue 3, 2024, Pages 75-97]

  • Khodadaadi, Mohamad Rasoul Analysis of Professional Culture Model in the Tennis Industry with Mediating Role of Psychological Culture and Media Culture [Volume 4, Issue 2, 2024, Pages 101-117]

  • Khodadadi, Mohammadrasul Fan Base Economic-recreational Value of Azadi Stadium [Volume 4, Issue 2, 2024, Pages 63-79]

  • Khodaverdizadeh, Mohammad Fan Base Economic-recreational Value of Azadi Stadium [Volume 4, Issue 2, 2024, Pages 63-79]

  • Koohfallah, Maryam eSports Branding in a Globalized Era: A Multimethod Analysis of the FIFAe World Cup [Volume 4, Issue 3, 2024, Pages 39-59]

  • Kordnaeij, Asadollah Identifying the Consequences of Strategic Innovation in the Football Industry [Volume 4, Issue 3, 2024, Pages 115-139]

M

  • Marashian, Seyed Hossein Developing a Business Model for Extreme Sports Clubs: An Approach based on Financial and Capital Interaction [Volume 4, Issue 3, 2024, Pages 75-97]

  • Mohamad Hamod, Jasem Analysis of Professional Culture Model in the Tennis Industry with Mediating Role of Psychological Culture and Media Culture [Volume 4, Issue 2, 2024, Pages 101-117]

  • Mohammadi, Morteza Influences on the Endorsed Brand in Celebrity Athlete Social Media Interactions: The Moderating Role of Trustworthiness [Volume 4, Issue 3, 2024, Pages 99-114]

N

  • Nazari, Shahram Integrated Marketing Communications and Brand Prestige in the Iranian National Olympic Committee [Volume 4, Issue 1, 2024, Pages 13-29]

  • Nobakht Sareban, Farzad The Adoption of Virtual Fitting Rooms in Iranian Sportswear Industries: A Mixed-Methods Study Based on TAM Model [Volume 4, Issue 1, 2024, Pages 87-109]

  • Noorbakhsh, Mahvash eSports Branding in a Globalized Era: A Multimethod Analysis of the FIFAe World Cup [Volume 4, Issue 3, 2024, Pages 39-59]

  • Noorbakhsh, Parivash eSports Branding in a Globalized Era: A Multimethod Analysis of the FIFAe World Cup [Volume 4, Issue 3, 2024, Pages 39-59]

  • Norouzi Seyed Hossini, Rasool Integrated Marketing Communications and Brand Prestige in the Iranian National Olympic Committee [Volume 4, Issue 1, 2024, Pages 13-29]

  • Norouzi Seyed Hossini, Rasool eSports Fever in Iran: Examining Consumer Behaviors and Cultural Dynamics in eSports Consumption [Volume 4, Issue 3, 2024, Pages 13-37]

P

  • Pourhossein, Mehdi The Effect of Core Product Quality on Organizational Performance Considering the Mediating Role of Fan Satisfaction (Case study: Persepolis and Esteghlal Football Club) [Volume 4, Issue 2, 2024, Pages 35-61]

  • Pourzabih Sarhamami, Khadijeh The Effect of Core Product Quality on Organizational Performance Considering the Mediating Role of Fan Satisfaction (Case study: Persepolis and Esteghlal Football Club) [Volume 4, Issue 2, 2024, Pages 35-61]

R

  • Rajabi, Mojtaba The Loyalty, Trust and Word -of-Mouth in Sports Advertising: A Meta-Analysis [Volume 4, Issue 1, 2024, Pages 31-47]

  • Rajabi, Mojtaba Bibliometric Analysis of Brand Slogan in Event Tourism [Volume 4, Issue 2, 2024, Pages 13-33]

  • Rajaeizadeh, Zahra Key Sustainability Drivers of Persepolis Club Brand [Volume 4, Issue 2, 2024, Pages 119-139]

S

  • Saberi, Ali Identifying the Consequences of Strategic Innovation in the Football Industry [Volume 4, Issue 3, 2024, Pages 115-139]

  • Sarlab, Roghayeh The Role of the Authenticity of Iranian Brands on the Emotional Attachment of Sports Goods Consumers, with Customer Bias as a Mediator [Volume 4, Issue 1, 2024, Pages 49-62]

  • Seidler, Maryam The Role of the Authenticity of Iranian Brands on the Emotional Attachment of Sports Goods Consumers, with Customer Bias as a Mediator [Volume 4, Issue 1, 2024, Pages 49-62]

  • Shahbazi, Masoume Key Sustainability Drivers of Persepolis Club Brand [Volume 4, Issue 2, 2024, Pages 119-139]

  • Soltanhoseini, Mohammad Paradigm Model of Sales Ethics in Sports Businesses [Volume 4, Issue 2, 2024, Pages 81-99]

V

  • Vahdani, Mohsen Paradigm Model of Sales Ethics in Sports Businesses [Volume 4, Issue 2, 2024, Pages 81-99]

  • Veisia, Esmaeil Developing a Business Model for Extreme Sports Clubs: An Approach based on Financial and Capital Interaction [Volume 4, Issue 3, 2024, Pages 75-97]

Y

  • Yazdani, Hamid Reza Identifying the Consequences of Strategic Innovation in the Football Industry [Volume 4, Issue 3, 2024, Pages 115-139]

  • Yoon, Yong-Jin Identifying the Consequences of Strategic Innovation in the Football Industry [Volume 4, Issue 3, 2024, Pages 115-139]

Z

  • Zare, Fateme The Role of the Authenticity of Iranian Brands on the Emotional Attachment of Sports Goods Consumers, with Customer Bias as a Mediator [Volume 4, Issue 1, 2024, Pages 49-62]