Volume 4 (2024)
Volume 3 (2023)
Volume 2 (2022)
Volume 1 (2021)
Number of Articles: 13
Editor-in-Chief Lecture
Editor-in-Chief Note
Original Article
Kit Sponsors in the Stock Market: Nike as Kit Sponsorship of Three Football Club
Pages 13-31
The Factors Affecting the Entrepreneurial Intention of Sports Science Students Based on the Planned Behavior Theory
Pages 33-46
What are the Sports Tourism Factors and Potentials in Guilan Province?
Pages 47-58
Resistance Economy in Professional Sport-An Institutionalized Model
Pages 59-73
The Effect of Social Media Marketing Programs in the Online Retail Industry on Purchase of Sporting Goods
Pages 75-94
Marketing Strategies to Developing the Iranian Sports Industry
Pages 95-113
Research Paper
Experimental Marketing, Brand Equity, and Reputation of Customer Behaviors in Sports Venues
Pages 115-128
Case Study
How Can the Cooperation Between Federation and League Organizations Develop a Talent Program? Case study: German Football TID & TED Program
Pages 129-148
Research Paper
Identification and Analysis of Islamic Management Barriers in Sports Venues
Pages 149-169
Original Article
Analysis of Entrepreurial's Value Chain in Sport Science Students at Tehran Universities
Pages 171-189
The Relationship between Sensory Marketing and Customer Satisfaction and Loyalty in Luxury Sports Clubs
Pages 191-212
Research Paper
Design of Fuzzy Cognitive Mapping Model of Factors Affecting Personalized Advertising in the Sporting Goods Industry
Pages 213-230