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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z ALL

A

  • Athlete Popularity The Role of Attractive Social Media Content on Fan Loyalty with the Mediating Role of Athletes' Popularity [Volume 4, Issue 3, 2024, Pages 61-73]

  • Attractive Content The Role of Attractive Social Media Content on Fan Loyalty with the Mediating Role of Athletes' Popularity [Volume 4, Issue 3, 2024, Pages 61-73]

  • Awareness The Factors Affecting the Development of Advertising through Social Media to Influence the Sport Product Customers’ Behavior Intentions [Volume 4, Issue 1, 2024, Pages 63-85]

B

  • Balanced Scorecard eSports Branding in a Globalized Era: A Multimethod Analysis of the FIFAe World Cup [Volume 4, Issue 3, 2024, Pages 39-59]

  • Bias The Role of the Authenticity of Iranian Brands on the Emotional Attachment of Sports Goods Consumers, with Customer Bias as a Mediator [Volume 4, Issue 1, 2024, Pages 49-62]

  • Brand-athlete Interaction Influences on the Endorsed Brand in Celebrity Athlete Social Media Interactions: The Moderating Role of Trustworthiness [Volume 4, Issue 3, 2024, Pages 99-114]

  • Brand Authenticity The Role of the Authenticity of Iranian Brands on the Emotional Attachment of Sports Goods Consumers, with Customer Bias as a Mediator [Volume 4, Issue 1, 2024, Pages 49-62]

  • Brand Development eSports Branding in a Globalized Era: A Multimethod Analysis of the FIFAe World Cup [Volume 4, Issue 3, 2024, Pages 39-59]

  • Brand Development Key Sustainability Drivers of Persepolis Club Brand [Volume 4, Issue 2, 2024, Pages 119-139]

  • Branding The Factors Affecting the Development of Advertising through Social Media to Influence the Sport Product Customers’ Behavior Intentions [Volume 4, Issue 1, 2024, Pages 63-85]

  • Brand Sustainability Key Sustainability Drivers of Persepolis Club Brand [Volume 4, Issue 2, 2024, Pages 119-139]

  • Business Developing a Business Model for Extreme Sports Clubs: An Approach based on Financial and Capital Interaction [Volume 4, Issue 3, 2024, Pages 75-97]

C

  • Casual Consumer eSports Fever in Iran: Examining Consumer Behaviors and Cultural Dynamics in eSports Consumption [Volume 4, Issue 3, 2024, Pages 13-37]

  • Competitiveness Bibliometric Analysis of Brand Slogan in Event Tourism [Volume 4, Issue 2, 2024, Pages 13-33]

  • Consequences of Strategic Innovation Identifying the Consequences of Strategic Innovation in the Football Industry [Volume 4, Issue 3, 2024, Pages 115-139]

  • Consumer Developing a Business Model for Extreme Sports Clubs: An Approach based on Financial and Capital Interaction [Volume 4, Issue 3, 2024, Pages 75-97]

  • Consumers The Role of the Authenticity of Iranian Brands on the Emotional Attachment of Sports Goods Consumers, with Customer Bias as a Mediator [Volume 4, Issue 1, 2024, Pages 49-62]

  • Contingent Valuation Fan Base Economic-recreational Value of Azadi Stadium [Volume 4, Issue 2, 2024, Pages 63-79]

  • Costumer The Role of the Authenticity of Iranian Brands on the Emotional Attachment of Sports Goods Consumers, with Customer Bias as a Mediator [Volume 4, Issue 1, 2024, Pages 49-62]

  • Customer Integrated Marketing Communications and Brand Prestige in the Iranian National Olympic Committee [Volume 4, Issue 1, 2024, Pages 13-29]

  • Customer satisfaction Integrated Marketing Communications and Brand Prestige in the Iranian National Olympic Committee [Volume 4, Issue 1, 2024, Pages 13-29]

  • Customers’ Interactions The Factors Affecting the Development of Advertising through Social Media to Influence the Sport Product Customers’ Behavior Intentions [Volume 4, Issue 1, 2024, Pages 63-85]

E

  • Economic Development The Factors Affecting the Development of Advertising through Social Media to Influence the Sport Product Customers’ Behavior Intentions [Volume 4, Issue 1, 2024, Pages 63-85]

  • Endorsement Influences on the Endorsed Brand in Celebrity Athlete Social Media Interactions: The Moderating Role of Trustworthiness [Volume 4, Issue 3, 2024, Pages 99-114]

  • Extreme Sports Developing a Business Model for Extreme Sports Clubs: An Approach based on Financial and Capital Interaction [Volume 4, Issue 3, 2024, Pages 75-97]

F

  • Fan Loyalty The Role of Attractive Social Media Content on Fan Loyalty with the Mediating Role of Athletes' Popularity [Volume 4, Issue 3, 2024, Pages 61-73]

  • Fans The Effect of Online Advertising of Football Players on Fans' Purchase Intention with the Mediating Role of Players' Popularity [Volume 4, Issue 1, 2024, Pages 111-124]

  • Fan Satisfaction The Effect of Core Product Quality on Organizational Performance Considering the Mediating Role of Fan Satisfaction (Case study: Persepolis and Esteghlal Football Club) [Volume 4, Issue 2, 2024, Pages 35-61]

  • Fashion Leadership The Adoption of Virtual Fitting Rooms in Iranian Sportswear Industries: A Mixed-Methods Study Based on TAM Model [Volume 4, Issue 1, 2024, Pages 87-109]

  • Football The Effect of Online Advertising of Football Players on Fans' Purchase Intention with the Mediating Role of Players' Popularity [Volume 4, Issue 1, 2024, Pages 111-124]

  • Football Club The Effect of Core Product Quality on Organizational Performance Considering the Mediating Role of Fan Satisfaction (Case study: Persepolis and Esteghlal Football Club) [Volume 4, Issue 2, 2024, Pages 35-61]

  • Football industry Identifying the Consequences of Strategic Innovation in the Football Industry [Volume 4, Issue 3, 2024, Pages 115-139]

  • Future Study Key Sustainability Drivers of Persepolis Club Brand [Volume 4, Issue 2, 2024, Pages 119-139]

G

  • Game Preferences eSports Fever in Iran: Examining Consumer Behaviors and Cultural Dynamics in eSports Consumption [Volume 4, Issue 3, 2024, Pages 13-37]

I

  • Instagram Influences on the Endorsed Brand in Celebrity Athlete Social Media Interactions: The Moderating Role of Trustworthiness [Volume 4, Issue 3, 2024, Pages 99-114]

  • Iranian brand The Role of the Authenticity of Iranian Brands on the Emotional Attachment of Sports Goods Consumers, with Customer Bias as a Mediator [Volume 4, Issue 1, 2024, Pages 49-62]

L

  • Loyalty The Loyalty, Trust and Word -of-Mouth in Sports Advertising: A Meta-Analysis [Volume 4, Issue 1, 2024, Pages 31-47]

M

  • Marketing The Factors Affecting the Development of Advertising through Social Media to Influence the Sport Product Customers’ Behavior Intentions [Volume 4, Issue 1, 2024, Pages 63-85]

  • Marketing Communications Bibliometric Analysis of Brand Slogan in Event Tourism [Volume 4, Issue 2, 2024, Pages 13-33]

  • Media Culture Analysis of Professional Culture Model in the Tennis Industry with Mediating Role of Psychological Culture and Media Culture [Volume 4, Issue 2, 2024, Pages 101-117]

P

  • Paradigmatic Model Paradigm Model of Sales Ethics in Sports Businesses [Volume 4, Issue 2, 2024, Pages 81-99]

  • Perceived Ease of Use The Adoption of Virtual Fitting Rooms in Iranian Sportswear Industries: A Mixed-Methods Study Based on TAM Model [Volume 4, Issue 1, 2024, Pages 87-109]

  • Perceived Usefulness The Adoption of Virtual Fitting Rooms in Iranian Sportswear Industries: A Mixed-Methods Study Based on TAM Model [Volume 4, Issue 1, 2024, Pages 87-109]

  • Product Quality The Effect of Core Product Quality on Organizational Performance Considering the Mediating Role of Fan Satisfaction (Case study: Persepolis and Esteghlal Football Club) [Volume 4, Issue 2, 2024, Pages 35-61]

  • Professional Responsibility Analysis of Professional Culture Model in the Tennis Industry with Mediating Role of Psychological Culture and Media Culture [Volume 4, Issue 2, 2024, Pages 101-117]

  • Proposed Price Fan Base Economic-recreational Value of Azadi Stadium [Volume 4, Issue 2, 2024, Pages 63-79]

R

  • Recreational Value Fan Base Economic-recreational Value of Azadi Stadium [Volume 4, Issue 2, 2024, Pages 63-79]

S

  • Sales Ethics Paradigm Model of Sales Ethics in Sports Businesses [Volume 4, Issue 2, 2024, Pages 81-99]

  • Serious Consumer eSports Fever in Iran: Examining Consumer Behaviors and Cultural Dynamics in eSports Consumption [Volume 4, Issue 3, 2024, Pages 13-37]

  • Situational Analysis eSports Fever in Iran: Examining Consumer Behaviors and Cultural Dynamics in eSports Consumption [Volume 4, Issue 3, 2024, Pages 13-37]

  • Slogan Recall Bibliometric Analysis of Brand Slogan in Event Tourism [Volume 4, Issue 2, 2024, Pages 13-33]

  • Social Media The Role of Attractive Social Media Content on Fan Loyalty with the Mediating Role of Athletes' Popularity [Volume 4, Issue 3, 2024, Pages 61-73]

  • Social Media Influences on the Endorsed Brand in Celebrity Athlete Social Media Interactions: The Moderating Role of Trustworthiness [Volume 4, Issue 3, 2024, Pages 99-114]

  • Sport Clubs Key Sustainability Drivers of Persepolis Club Brand [Volume 4, Issue 2, 2024, Pages 119-139]

  • Sports business Paradigm Model of Sales Ethics in Sports Businesses [Volume 4, Issue 2, 2024, Pages 81-99]

  • Sports Performance The Effect of Core Product Quality on Organizational Performance Considering the Mediating Role of Fan Satisfaction (Case study: Persepolis and Esteghlal Football Club) [Volume 4, Issue 2, 2024, Pages 35-61]

  • Sports Product The Loyalty, Trust and Word -of-Mouth in Sports Advertising: A Meta-Analysis [Volume 4, Issue 1, 2024, Pages 31-47]

  • Sports Service The Loyalty, Trust and Word -of-Mouth in Sports Advertising: A Meta-Analysis [Volume 4, Issue 1, 2024, Pages 31-47]

  • Sports Stadium Fan Base Economic-recreational Value of Azadi Stadium [Volume 4, Issue 2, 2024, Pages 63-79]

  • Sport Tourism Bibliometric Analysis of Brand Slogan in Event Tourism [Volume 4, Issue 2, 2024, Pages 13-33]

  • Stakeholders Developing a Business Model for Extreme Sports Clubs: An Approach based on Financial and Capital Interaction [Volume 4, Issue 3, 2024, Pages 75-97]

  • Strategic Analysis eSports Branding in a Globalized Era: A Multimethod Analysis of the FIFAe World Cup [Volume 4, Issue 3, 2024, Pages 39-59]

  • Strategic Innovation Identifying the Consequences of Strategic Innovation in the Football Industry [Volume 4, Issue 3, 2024, Pages 115-139]

  • Structural Equation Modeling Integrated Marketing Communications and Brand Prestige in the Iranian National Olympic Committee [Volume 4, Issue 1, 2024, Pages 13-29]

T

  • Tangible Assets Developing a Business Model for Extreme Sports Clubs: An Approach based on Financial and Capital Interaction [Volume 4, Issue 3, 2024, Pages 75-97]

  • Target Market Integrated Marketing Communications and Brand Prestige in the Iranian National Olympic Committee [Volume 4, Issue 1, 2024, Pages 13-29]

  • Technology Anxiety The Adoption of Virtual Fitting Rooms in Iranian Sportswear Industries: A Mixed-Methods Study Based on TAM Model [Volume 4, Issue 1, 2024, Pages 87-109]

  • Tennis Industry Analysis of Professional Culture Model in the Tennis Industry with Mediating Role of Psychological Culture and Media Culture [Volume 4, Issue 2, 2024, Pages 101-117]

  • Tourism Marketing Bibliometric Analysis of Brand Slogan in Event Tourism [Volume 4, Issue 2, 2024, Pages 13-33]

  • Trust The Loyalty, Trust and Word -of-Mouth in Sports Advertising: A Meta-Analysis [Volume 4, Issue 1, 2024, Pages 31-47]

V

  • Virtual Fitting Room The Adoption of Virtual Fitting Rooms in Iranian Sportswear Industries: A Mixed-Methods Study Based on TAM Model [Volume 4, Issue 1, 2024, Pages 87-109]

W

  • Willingness to Pay Fan Base Economic-recreational Value of Azadi Stadium [Volume 4, Issue 2, 2024, Pages 63-79]

  • Word of mouth advertising The Loyalty, Trust and Word -of-Mouth in Sports Advertising: A Meta-Analysis [Volume 4, Issue 1, 2024, Pages 31-47]