Volume 4 (2024)
Volume 3 (2023)
Volume 2 (2022)
Volume 1 (2021)
Number of Articles: 6
Original Article
eSports Fever in Iran: Examining Consumer Behaviors and Cultural Dynamics in eSports Consumption
Pages 13-37
eSports Branding in a Globalized Era: A Multimethod Analysis of the FIFAe World Cup
Pages 39-59
Research Paper
The Role of Attractive Social Media Content on Fan Loyalty with the Mediating Role of Athletes' Popularity
Pages 61-73
Original Article
Developing a Business Model for Extreme Sports Clubs: An Approach based on Financial and Capital Interaction
Pages 75-97
Influences on the Endorsed Brand in Celebrity Athlete Social Media Interactions: The Moderating Role of Trustworthiness
Pages 99-114
Identifying the Consequences of Strategic Innovation in the Football Industry
Pages 115-139