Sports Business Journal

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Volume 4 (2024)

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Original Article

eSports Fever in Iran: Examining Consumer Behaviors and Cultural Dynamics in eSports Consumption

Rasool Norouzi Seyed Hossini

Pages 13-37

https://doi.org/10.22051/sbj.2024.46500.1144

eSports Branding in a Globalized Era: A Multimethod Analysis of the FIFAe World Cup

Maryam Koohfallah; Hossein Abdolmaleki; Mahvash Noorbakhsh; Parivash Noorbakhsh

Pages 39-59

https://doi.org/10.22051/sbj.2024.46102.1135

Research Paper

The Role of Attractive Social Media Content on Fan Loyalty with the Mediating Role of Athletes' Popularity

Vajiheh Javani; Yasser Jabbar Abdel-Milaji

Pages 61-73

https://doi.org/10.22051/sbj.2024.46775.1150

Original Article

Developing a Business Model for Extreme Sports Clubs: An Approach based on Financial and Capital Interaction

Maryam Amini; Seyed Hossein Marashian; Amin Khatibi; Esmaeil Veisia

Pages 75-97

https://doi.org/10.22051/sbj.2024.46857.1151

Influences on the Endorsed Brand in Celebrity Athlete Social Media Interactions: The Moderating Role of Trustworthiness

Morteza Mohammadi; Syrous Jafari; Zahra Hedayatnia

Pages 99-114

https://doi.org/10.22051/sbj.2024.46355.1139

Identifying the Consequences of Strategic Innovation in the Football Industry

Seyedeh Roya Kalati; Asadollah Kordnaeij; Ali Saberi; Yong-Jin Yoon; Hamid Reza Yazdani; Ghodratollah Bagheri

Pages 115-139

https://doi.org/10.22051/sbj.2024.46182.1137