Volume 4 (2024)
Volume 3 (2023)
Volume 2 (2022)
Volume 1 (2021)
Number of Articles: 6
Original Article
Application of the Unified Theory of Acceptance and Use of Augmented Reality Technology in the Development and Promotion Sports with the Moderating Role of Consumer Inertia
Pages 13-27
The Effect of Vertical Orientation of Sportswear Images on Attracting Customers' Visual Attention
Pages 29-43
Research Paper
Developing a Paradigm Model for Sports Marketing in Iranian Schools
Pages 45-65
Original Article
Presenting the Development Model of Active Sports Tourism with an Economic Approach: the Share of Health-Oriented Sports in the Gross Domestic Product
Pages 67-87
Investigating Business Capacity and Dynamics in the Skating Federation of Iran: Importance-Performance Analysis of Competitive Advantage Promotion Indicators
Pages 89-103
Research Paper
Identification of Solutions for Utilizing Donors' Capacity as Non-commercial Partners in Sports Infrastructure Development
Pages 105-125