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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z ALL

A

  • Adidas AG ADIDAS Sportswear Brand Popularity Model in Iranian Consumers [Volume 1, Issue 1, 2021, Pages 159-173]

  • Ads Acceptance The Effect of Instagram Advertising on the Advertisements Acceptance of Sports Customers during the COVID-19 [Volume 3, Issue 1, 2023, Pages 53-66]

  • Adventure Tourism Iranian Tourism Marketing Objectives: An Active Sports Tourism Approach [Volume 3, Issue 1, 2023, Pages 13-35]

  • Advertising Modelling the Relationship between Environmental Graphics and Feeling of Security in Spectators of Iranian Soccer Stadiums [Volume 1, Issue 1, 2021, Pages 79-98]

  • Advertising Design of Fuzzy Cognitive Mapping Model of Factors Affecting Personalized Advertising in the Sporting Goods Industry [Volume 1, Issue 2, 2021, Pages 213-230]

  • Advertising Exploring the Factors Affecting Sports Tourism Destination Image [Volume 3, Issue 3, 2023, Pages 67-88]

  • AHP & ANP Modelling How is the Football Schools Franchise Using a Valuable Approach to Revenue-Generating Capacity in Iranian Football Clubs? [Volume 1, Issue 1, 2021, Pages 31-44]

  • Anik online shop The Effect of Social Media Marketing Programs in the Online Retail Industry on Purchase of Sporting Goods [Volume 1, Issue 2, 2021, Pages 75-94]

  • Athlete Popularity The Role of Attractive Social Media Content on Fan Loyalty with the Mediating Role of Athletes' Popularity [Volume 4, Issue 3, 2024, Pages 61-73]

  • Attitude towards Advertising The Effect of Instagram Advertising on the Advertisements Acceptance of Sports Customers during the COVID-19 [Volume 3, Issue 1, 2023, Pages 53-66]

  • Attractive Content The Role of Attractive Social Media Content on Fan Loyalty with the Mediating Role of Athletes' Popularity [Volume 4, Issue 3, 2024, Pages 61-73]

  • Awareness The Factors Affecting the Development of Advertising through Social Media to Influence the Sport Product Customers’ Behavior Intentions [Volume 4, Issue 1, 2024, Pages 63-85]

B

  • Balanced Scorecard eSports Branding in a Globalized Era: A Multimethod Analysis of the FIFAe World Cup [Volume 4, Issue 3, 2024, Pages 39-59]

  • Bargaining Game How Could a Football Player Transfer Business be More Successful? A Model-Based on Game Theory Approach [Volume 3, Issue 2, 2023, Pages 13-26]

  • Basic infrastructure Analysis of Entrepreurial's Value Chain in Sport Science Students at Tehran Universities [Volume 1, Issue 2, 2021, Pages 171-189]

  • Behavioral attitude The Factors Affecting the Entrepreneurial Intention of Sports Science Students Based on the Planned Behavior Theory [Volume 1, Issue 2, 2021, Pages 33-46]

  • Behavioral control The Factors Affecting the Entrepreneurial Intention of Sports Science Students Based on the Planned Behavior Theory [Volume 1, Issue 2, 2021, Pages 33-46]

  • Behavioral factors Presenting a Model of Factors Affecting Sports Entrepreneurship (Case Study: Lorestan Province) [Volume 1, Issue 1, 2021, Pages 127-147]

  • Bias The Role of the Authenticity of Iranian Brands on the Emotional Attachment of Sports Goods Consumers, with Customer Bias as a Mediator [Volume 4, Issue 1, 2024, Pages 49-62]

  • Blue Ocean Strategy How Are the Coronavirus Impacts on Sport Businesses? [Volume 1, Issue 1, 2021, Pages 187-199]

  • Brand ADIDAS Sportswear Brand Popularity Model in Iranian Consumers [Volume 1, Issue 1, 2021, Pages 159-173]

  • Brand Kit Sponsors in the Stock Market: Nike as Kit Sponsorship of Three Football Club [Volume 1, Issue 2, 2021, Pages 13-31]

  • Brand-athlete Interaction Influences on the Endorsed Brand in Celebrity Athlete Social Media Interactions: The Moderating Role of Trustworthiness [Volume 4, Issue 3, 2024, Pages 99-114]

  • Brand attitude Customer Behavior and Brand Promotion in Professional Sports Clubs: Developing Social Networks Marketing Model [Volume 3, Issue 4, 2023, Pages 49-69]

  • Brand attitude The Role of Color in the Brand Commitment of Sporting Good's Consumers: Mediating Role of the Brand Equity [Volume 3, Issue 4, 2023, Pages 29-48]

  • Brand Authenticity The Role of the Authenticity of Iranian Brands on the Emotional Attachment of Sports Goods Consumers, with Customer Bias as a Mediator [Volume 4, Issue 1, 2024, Pages 49-62]

  • Brand Awareness Customers' Buying Intention on Sports Products Domestic Brands [Volume 2, Issue 2, 2022, Pages 217-227]

  • Brand commitment The Role of Color in the Brand Commitment of Sporting Good's Consumers: Mediating Role of the Brand Equity [Volume 3, Issue 4, 2023, Pages 29-48]

  • Brand Development eSports Branding in a Globalized Era: A Multimethod Analysis of the FIFAe World Cup [Volume 4, Issue 3, 2024, Pages 39-59]

  • Brand Development Key Sustainability Drivers of Persepolis Club Brand [Volume 4, Issue 2, 2024, Pages 119-139]

  • Brand Equity Experimental Marketing, Brand Equity, and Reputation of Customer Behaviors in Sports Venues [Volume 1, Issue 2, 2021, Pages 115-128]

  • Brand Equity Investigating Brand Equity in Sports Product Advertisements and Recommending it to Consumers [Volume 2, Issue 2, 2022, Pages 169-181]

  • Brand Equity Developing the Brand Equity of Football Clubs: The Partial Role of Identity Distinction, Identity Attractiveness, and Fan-Team Identification (Case Study: Iranian Premier Football League) [Volume 3, Issue 4, 2023, Pages 13-28]

  • Branding Factors Affecting the Branding of Sports Goods and its Relationship with the Purchase of Sports Goods in Schools [Volume 2, Issue 2, 2022, Pages 287-299]

  • Branding The Effect of Brand Association on Brand Equity of FC Persepolis Football Team with the Mediating Role of Fan-Team Identification [Volume 2, Issue 2, 2022, Pages 127-144]

  • Branding Identifying and Prioritizing the Factors Affecting Brand Development of the Khorasan Razavi Volleyball Board [Volume 3, Issue 1, 2023, Pages 85-99]

  • Branding Developing the Brand Equity of Football Clubs: The Partial Role of Identity Distinction, Identity Attractiveness, and Fan-Team Identification (Case Study: Iranian Premier Football League) [Volume 3, Issue 4, 2023, Pages 13-28]

  • Branding The Factors Affecting the Development of Advertising through Social Media to Influence the Sport Product Customers’ Behavior Intentions [Volume 4, Issue 1, 2024, Pages 63-85]

  • Brand Loyalty Customers' Buying Intention on Sports Products Domestic Brands [Volume 2, Issue 2, 2022, Pages 217-227]

  • Brand popularity ADIDAS Sportswear Brand Popularity Model in Iranian Consumers [Volume 1, Issue 1, 2021, Pages 159-173]

  • Brand Sustainability Key Sustainability Drivers of Persepolis Club Brand [Volume 4, Issue 2, 2024, Pages 119-139]

  • Business How is the Football Schools Franchise Using a Valuable Approach to Revenue-Generating Capacity in Iranian Football Clubs? [Volume 1, Issue 1, 2021, Pages 31-44]

  • Business Exploring Entrepreneurial and Innovative Sports Opportunities During and After the Corona Crisis [Volume 2, Issue 1, 2022, Pages 41-56]

  • Business How Can the Elite Sports in Iran Lead to the Promotion of the Sports Industry Businesses? An ISM-MICMAC Approach [Volume 2, Issue 2, 2022, Pages 145-168]

  • Business Developing a Business Model for Extreme Sports Clubs: An Approach based on Financial and Capital Interaction [Volume 4, Issue 3, 2024, Pages 75-97]

  • Business Environment Identifying and Analysing Factors Affecting Rough Set Theory-Based Iranian Sports Entrepreneurship Ecosystem [Volume 2, Issue 2, 2022, Pages 229-248]

  • Business intelligent Introducing a Talent Sports Business Management Model in the Corona Pandemic [Volume 2, Issue 2, 2022, Pages 85-106]

  • Business Plans Feasibility Study of Launching Sports Start-ups: A Case Study in the Sports Shoe Industry [Volume 3, Issue 2, 2023, Pages 115-133]

C

  • Capital Identifying and Analysing Factors Affecting Rough Set Theory-Based Iranian Sports Entrepreneurship Ecosystem [Volume 2, Issue 2, 2022, Pages 229-248]

  • Casual Consumer eSports Fever in Iran: Examining Consumer Behaviors and Cultural Dynamics in eSports Consumption [Volume 4, Issue 3, 2024, Pages 13-37]

  • Client-oriented behavior Sports Sellers’ Psychological Capacity Effect on Sales Amount and Client Satisfaction [Volume 2, Issue 2, 2022, Pages 201-216]

  • Client satisfaction Sports Sellers’ Psychological Capacity Effect on Sales Amount and Client Satisfaction [Volume 2, Issue 2, 2022, Pages 201-216]

  • Club The Future Strategy of the Professional Sports Clubs Case Study: Sepahan Club [Volume 2, Issue 1, 2022, Pages 27-40]

  • Club The Viewpoint of Sports Clubs’ Managers on Sports Marketing [Volume 2, Issue 1, 2022, Pages 103-114]

  • Co-Creation Analysis the Process of Co-creation Experience in Sports Tourism of Iran [Volume 2, Issue 2, 2022, Pages 33-50]

  • Co-creation of Brand Value Co-creation of Customer Brand Value-Based and Temporal Risk of Online Brand Communities in Sportswear Industry [Volume 3, Issue 2, 2023, Pages 27-47]

  • Competitive advantage Designing a Conceptual Framework for Innovation Capability Development in Iranian Football Premier League [Volume 1, Issue 1, 2021, Pages 99-114]

  • Competitive advantage Investigating Brand Equity in Sports Product Advertisements and Recommending it to Consumers [Volume 2, Issue 2, 2022, Pages 169-181]

  • Competitiveness Bibliometric Analysis of Brand Slogan in Event Tourism [Volume 4, Issue 2, 2024, Pages 13-33]

  • Concept framework Designing a Conceptual Framework for Innovation Capability Development in Iranian Football Premier League [Volume 1, Issue 1, 2021, Pages 99-114]

  • Conditional valuation method Estimating People's Willingness to Pay for Team and Individual Sports Has the Service Quality Effect on It? [Volume 2, Issue 2, 2022, Pages 51-65]

  • Confirmatory factor analysis Providing a Scale for Measuring Service Quality in Wrestling Events [Volume 2, Issue 2, 2022, Pages 67-84]

  • Consequences of Strategic Innovation Identifying the Consequences of Strategic Innovation in the Football Industry [Volume 4, Issue 3, 2024, Pages 115-139]

  • Consumer Developing a Business Model for Extreme Sports Clubs: An Approach based on Financial and Capital Interaction [Volume 4, Issue 3, 2024, Pages 75-97]

  • Consumers The Role of the Authenticity of Iranian Brands on the Emotional Attachment of Sports Goods Consumers, with Customer Bias as a Mediator [Volume 4, Issue 1, 2024, Pages 49-62]

  • Contingent Valuation Fan Base Economic-recreational Value of Azadi Stadium [Volume 4, Issue 2, 2024, Pages 63-79]

  • Copyright Role of Intellectual Property Rights in Developing Brand Equity of Iranian Sport Products [Volume 2, Issue 1, 2022, Pages 57-70]

  • Corona Virus Introducing a Talent Sports Business Management Model in the Corona Pandemic [Volume 2, Issue 2, 2022, Pages 85-106]

  • Costumer The Role of the Authenticity of Iranian Brands on the Emotional Attachment of Sports Goods Consumers, with Customer Bias as a Mediator [Volume 4, Issue 1, 2024, Pages 49-62]

  • Covid-19 How Are the Coronavirus Impacts on Sport Businesses? [Volume 1, Issue 1, 2021, Pages 187-199]

  • Crowdfunding Optimizing the Entrepreneurs' Crowdfunding in Sport Business [Volume 3, Issue 3, 2023, Pages 45-65]

  • Customer Development Strategies of Online Sales Sports Products in Iran [Volume 3, Issue 4, 2023, Pages 103-120]

  • Customer Integrated Marketing Communications and Brand Prestige in the Iranian National Olympic Committee [Volume 4, Issue 1, 2024, Pages 13-29]

  • Customer Attitude Customer Behavior and Brand Promotion in Professional Sports Clubs: Developing Social Networks Marketing Model [Volume 3, Issue 4, 2023, Pages 49-69]

  • Customer Behavior Key Propelling of Customer Lifetime Value in Iranian Sports Clubs [Volume 3, Issue 2, 2023, Pages 49-69]

  • Customer Engagement Customer Behavior and Brand Promotion in Professional Sports Clubs: Developing Social Networks Marketing Model [Volume 3, Issue 4, 2023, Pages 49-69]

  • Customer Experience The Effect of Athletes' Experience Quality on the Loyalty to Sports Clubs [Volume 3, Issue 4, 2023, Pages 71-84]

  • Customer Lifetime Value Key Propelling of Customer Lifetime Value in Iranian Sports Clubs [Volume 3, Issue 2, 2023, Pages 49-69]

  • Customer Orientation Sustainable Revenue in Private Sports Clubs of Iran [Volume 3, Issue 3, 2023, Pages 103-118]

  • Customer satisfaction The Relationship between Service Quality, Physical Evidence and Customer Satisfaction in Sports Centres [Volume 1, Issue 1, 2021, Pages 175-186]

  • Customer satisfaction Key Propelling of Customer Lifetime Value in Iranian Sports Clubs [Volume 3, Issue 2, 2023, Pages 49-69]

  • Customer satisfaction Integrated Marketing Communications and Brand Prestige in the Iranian National Olympic Committee [Volume 4, Issue 1, 2024, Pages 13-29]

  • Customers’ Interactions The Factors Affecting the Development of Advertising through Social Media to Influence the Sport Product Customers’ Behavior Intentions [Volume 4, Issue 1, 2024, Pages 63-85]

D

  • Decision Making The Relationship between Entrepreneurial Differentiation and Promoting Manufacturing Strategies of Sporting Goods Manufacturers-The Mediating Role of the Fear of Failure [Volume 2, Issue 2, 2022, Pages 249-267]

  • Delphi The Success of Information Systems in World-Class Sports Organizations: Futures Studies Approach [Volume 3, Issue 1, 2023, Pages 67-84]

  • DEMATEL/MIC-MAC The Sport-for-All Development Strategies Based on Social Marketing Approach [Volume 3, Issue 2, 2023, Pages 93-114]

  • DEMATEL technique Analysis the Process of Co-creation Experience in Sports Tourism of Iran [Volume 2, Issue 2, 2022, Pages 33-50]

  • Destination brand Iranian Sport Tourism Development Model [Volume 2, Issue 2, 2022, Pages 13-32]

  • Destination Tourism Marketing Exploring the Factors Affecting Sports Tourism Destination Image [Volume 3, Issue 3, 2023, Pages 67-88]

  • Development Identification and Analysis of Islamic Management Barriers in Sports Venues [Volume 1, Issue 2, 2021, Pages 149-169]

  • Digital Era Designing an Electronic Marketing Model Based on Social Networks –Case Study on Sports Equipment Manufacturing Companies [Volume 3, Issue 4, 2023, Pages 85-102]

  • Digital Marketing Iranian Sport Tourism Development Model [Volume 2, Issue 2, 2022, Pages 13-32]

  • Digital Marketing Designing an Electronic Marketing Model Based on Social Networks –Case Study on Sports Equipment Manufacturing Companies [Volume 3, Issue 4, 2023, Pages 85-102]

  • Digital strategy Development Strategies of Online Sales Sports Products in Iran [Volume 3, Issue 4, 2023, Pages 103-120]

  • Digital technology Introducing a Talent Sports Business Management Model in the Corona Pandemic [Volume 2, Issue 2, 2022, Pages 85-106]

  • Discrimination Women's Career Development in Sport Management A Grounded Theory Approach [Volume 2, Issue 1, 2022, Pages 83-101]

E

  • Ecology The Analysis of Strategic Ecology of Sports Tourism [Volume 1, Issue 1, 2021, Pages 149-158]

  • Economic Optimizing the Entrepreneurs' Crowdfunding in Sport Business [Volume 3, Issue 3, 2023, Pages 45-65]

  • Economic Development The Relationship between Entrepreneurial Differentiation and Promoting Manufacturing Strategies of Sporting Goods Manufacturers-The Mediating Role of the Fear of Failure [Volume 2, Issue 2, 2022, Pages 249-267]

  • Economic Development The Factors Affecting the Development of Advertising through Social Media to Influence the Sport Product Customers’ Behavior Intentions [Volume 4, Issue 1, 2024, Pages 63-85]

  • Economy Development Strategies of Online Sales Sports Products in Iran [Volume 3, Issue 4, 2023, Pages 103-120]

  • Ecotourism Iranian Tourism Marketing Objectives: An Active Sports Tourism Approach [Volume 3, Issue 1, 2023, Pages 13-35]

  • Elite sport How Can the Elite Sports in Iran Lead to the Promotion of the Sports Industry Businesses? An ISM-MICMAC Approach [Volume 2, Issue 2, 2022, Pages 145-168]

  • Endorsement Investigating Brand Equity in Sports Product Advertisements and Recommending it to Consumers [Volume 2, Issue 2, 2022, Pages 169-181]

  • Endorsement Influences on the Endorsed Brand in Celebrity Athlete Social Media Interactions: The Moderating Role of Trustworthiness [Volume 4, Issue 3, 2024, Pages 99-114]

  • Entertainment The Effect of Instagram Advertising on the Advertisements Acceptance of Sports Customers during the COVID-19 [Volume 3, Issue 1, 2023, Pages 53-66]

  • Entertainment Exploring the Factors Affecting Sports Tourism Destination Image [Volume 3, Issue 3, 2023, Pages 67-88]

  • Entrepreneurial self-confidence The Factors Affecting the Entrepreneurial Intention of Sports Science Students Based on the Planned Behavior Theory [Volume 1, Issue 2, 2021, Pages 33-46]

  • Entrepreneurship Skills Does Background Is Important? Analysis of Demographic Characteristics to the Sports Entrepreneurial Intention [Volume 3, Issue 3, 2023, Pages 89-102]

  • Environmental Factors Presenting a Model of Factors Affecting Sports Entrepreneurship (Case Study: Lorestan Province) [Volume 1, Issue 1, 2021, Pages 127-147]

  • Event Identifying and Prioritizing the Factors Affecting Brand Development of the Khorasan Razavi Volleyball Board [Volume 3, Issue 1, 2023, Pages 85-99]

  • Event management The Effects of Sports Mega-Events on Host Communities: A Systematic Review of Studies in Three Recent Decades [Volume 1, Issue 1, 2021, Pages 13-30]

  • Executive activities Analysis of Entrepreurial's Value Chain in Sport Science Students at Tehran Universities [Volume 1, Issue 2, 2021, Pages 171-189]

  • Experience Quality The Effect of Athletes' Experience Quality on the Loyalty to Sports Clubs [Volume 3, Issue 4, 2023, Pages 71-84]

  • Experimental marketing Experimental Marketing, Brand Equity, and Reputation of Customer Behaviors in Sports Venues [Volume 1, Issue 2, 2021, Pages 115-128]

  • Exploratory factor analysis Providing a Scale for Measuring Service Quality in Wrestling Events [Volume 2, Issue 2, 2022, Pages 67-84]

  • Extreme Sports Developing a Business Model for Extreme Sports Clubs: An Approach based on Financial and Capital Interaction [Volume 4, Issue 3, 2024, Pages 75-97]

F

  • Fan Loyalty The Role of Attractive Social Media Content on Fan Loyalty with the Mediating Role of Athletes' Popularity [Volume 4, Issue 3, 2024, Pages 61-73]

  • Fans Modelling the Relationship between Environmental Graphics and Feeling of Security in Spectators of Iranian Soccer Stadiums [Volume 1, Issue 1, 2021, Pages 79-98]

  • Fans The Effect of Online Advertising of Football Players on Fans' Purchase Intention with the Mediating Role of Players' Popularity [Volume 4, Issue 1, 2024, Pages 111-124]

  • Fan Satisfaction The Effect of Core Product Quality on Organizational Performance Considering the Mediating Role of Fan Satisfaction (Case study: Persepolis and Esteghlal Football Club) [Volume 4, Issue 2, 2024, Pages 35-61]

  • Fashion Customers' Buying Intention on Sports Products Domestic Brands [Volume 2, Issue 2, 2022, Pages 217-227]

  • Fashion Leadership The Adoption of Virtual Fitting Rooms in Iranian Sportswear Industries: A Mixed-Methods Study Based on TAM Model [Volume 4, Issue 1, 2024, Pages 87-109]

  • Females The Partial Role of Marketing Dimensions in Attracting Females to Football Academies (Case Study: Female Football Academies in Kerman) [Volume 2, Issue 2, 2022, Pages 183-199]

  • Financial Strategic Business Development Model of Iran's Professional Sports [Volume 3, Issue 2, 2023, Pages 71-92]

  • Financial Optimizing the Entrepreneurs' Crowdfunding in Sport Business [Volume 3, Issue 3, 2023, Pages 45-65]

  • Financial Sustainable Revenue in Private Sports Clubs of Iran [Volume 3, Issue 3, 2023, Pages 103-118]

  • Football Modelling the Relationship between Environmental Graphics and Feeling of Security in Spectators of Iranian Soccer Stadiums [Volume 1, Issue 1, 2021, Pages 79-98]

  • Football The Effect of Online Advertising of Football Players on Fans' Purchase Intention with the Mediating Role of Players' Popularity [Volume 4, Issue 1, 2024, Pages 111-124]

  • Football Club How Could a Football Player Transfer Business be More Successful? A Model-Based on Game Theory Approach [Volume 3, Issue 2, 2023, Pages 13-26]

  • Football Club The Private Companies, and Sponsorship Motivation: A Case Study in Persian Gulf Premier League [Volume 3, Issue 3, 2023, Pages 29-44]

  • Football Club The Effect of Core Product Quality on Organizational Performance Considering the Mediating Role of Fan Satisfaction (Case study: Persepolis and Esteghlal Football Club) [Volume 4, Issue 2, 2024, Pages 35-61]

  • Football Clubs How is the Football Schools Franchise Using a Valuable Approach to Revenue-Generating Capacity in Iranian Football Clubs? [Volume 1, Issue 1, 2021, Pages 31-44]

  • Football Clubs Designing a Conceptual Framework for Innovation Capability Development in Iranian Football Premier League [Volume 1, Issue 1, 2021, Pages 99-114]

  • Football Clubs Estimating Iranian Professional Football Players' Prices A Neural Networks Approach [Volume 3, Issue 3, 2023, Pages 13-28]

  • Football industry Study on the Marketing Mix of the Iranian Football Industry [Volume 2, Issue 1, 2022, Pages 13-25]

  • Football industry Identifying the Consequences of Strategic Innovation in the Football Industry [Volume 4, Issue 3, 2024, Pages 115-139]

  • Football Schools How is the Football Schools Franchise Using a Valuable Approach to Revenue-Generating Capacity in Iranian Football Clubs? [Volume 1, Issue 1, 2021, Pages 31-44]

  • Football Teams The Effect of Brand Association on Brand Equity of FC Persepolis Football Team with the Mediating Role of Fan-Team Identification [Volume 2, Issue 2, 2022, Pages 127-144]

  • Forecasting The Future Strategy of the Professional Sports Clubs Case Study: Sepahan Club [Volume 2, Issue 1, 2022, Pages 27-40]

  • Franchising How is the Football Schools Franchise Using a Valuable Approach to Revenue-Generating Capacity in Iranian Football Clubs? [Volume 1, Issue 1, 2021, Pages 31-44]

  • Fundraising Propellants of Promoting Productivity Professional Football Clubs in Iran [Volume 2, Issue 2, 2022, Pages 107-125]

  • Fundraising Sustainable Revenue in Private Sports Clubs of Iran [Volume 3, Issue 3, 2023, Pages 103-118]

  • Future Studies The Future Study of Sports Tourism in Iran: Using Scenario Wizard and COPRAS [Volume 2, Issue 2, 2022, Pages 269-285]

  • Future Study Key Sustainability Drivers of Persepolis Club Brand [Volume 4, Issue 2, 2024, Pages 119-139]

  • Fuzzy cognitive mapping Design of Fuzzy Cognitive Mapping Model of Factors Affecting Personalized Advertising in the Sporting Goods Industry [Volume 1, Issue 2, 2021, Pages 213-230]

  • Fuzzy Delphi How Can the Elite Sports in Iran Lead to the Promotion of the Sports Industry Businesses? An ISM-MICMAC Approach [Volume 2, Issue 2, 2022, Pages 145-168]

G

  • Game Preferences eSports Fever in Iran: Examining Consumer Behaviors and Cultural Dynamics in eSports Consumption [Volume 4, Issue 3, 2024, Pages 13-37]

  • Gender approach Women's Career Development in Sport Management A Grounded Theory Approach [Volume 2, Issue 1, 2022, Pages 83-101]

  • German football Association How Can the Cooperation Between Federation and League Organizations Develop a Talent Program? Case study: German Football TID & TED Program [Volume 1, Issue 2, 2021, Pages 129-148]

  • German football league How Can the Cooperation Between Federation and League Organizations Develop a Talent Program? Case study: German Football TID & TED Program [Volume 1, Issue 2, 2021, Pages 129-148]

  • Globe Tourism Iranian Tourism Marketing Objectives: An Active Sports Tourism Approach [Volume 3, Issue 1, 2023, Pages 13-35]

  • Globe Travel The Future Study of Sports Tourism in Iran: Using Scenario Wizard and COPRAS [Volume 2, Issue 2, 2022, Pages 269-285]

  • Glob Trotting Sustainable Development Mountain Tourism in Iran [Volume 2, Issue 2, 2022, Pages 301-320]

  • Good name Experimental Marketing, Brand Equity, and Reputation of Customer Behaviors in Sports Venues [Volume 1, Issue 2, 2021, Pages 115-128]

  • Government support Identifying and Analysing Factors Affecting Rough Set Theory-Based Iranian Sports Entrepreneurship Ecosystem [Volume 2, Issue 2, 2022, Pages 229-248]

  • Gross Domestic Product The Role of Sport in GDP and Sustainable Development [Volume 3, Issue 1, 2023, Pages 37-52]

  • Grounded Theory How We Can Develop Sports in Iran: Explaining the Process [Volume 1, Issue 1, 2021, Pages 61-78]

  • Grounded Theory The Role of Sport in GDP and Sustainable Development [Volume 3, Issue 1, 2023, Pages 37-52]

H

  • Health clubs The Relationship between Service Quality, Physical Evidence and Customer Satisfaction in Sports Centres [Volume 1, Issue 1, 2021, Pages 175-186]

  • Hosting impacts The Effects of Sports Mega-Events on Host Communities: A Systematic Review of Studies in Three Recent Decades [Volume 1, Issue 1, 2021, Pages 13-30]

  • Human capabilities The Role of Human Capabilities Development in the Sustainable Development of Sport Business [Volume 2, Issue 1, 2022, Pages 71-82]

  • Human Resources Introducing a Talent Sports Business Management Model in the Corona Pandemic [Volume 2, Issue 2, 2022, Pages 85-106]

I

  • Identification Developing the Brand Equity of Football Clubs: The Partial Role of Identity Distinction, Identity Attractiveness, and Fan-Team Identification (Case Study: Iranian Premier Football League) [Volume 3, Issue 4, 2023, Pages 13-28]

  • Identity attractiveness Developing the Brand Equity of Football Clubs: The Partial Role of Identity Distinction, Identity Attractiveness, and Fan-Team Identification (Case Study: Iranian Premier Football League) [Volume 3, Issue 4, 2023, Pages 13-28]

  • Identity distinction Developing the Brand Equity of Football Clubs: The Partial Role of Identity Distinction, Identity Attractiveness, and Fan-Team Identification (Case Study: Iranian Premier Football League) [Volume 3, Issue 4, 2023, Pages 13-28]

  • Influencer Marketing Iranian Sport Tourism Development Model [Volume 2, Issue 2, 2022, Pages 13-32]

  • Innovation Does Background Is Important? Analysis of Demographic Characteristics to the Sports Entrepreneurial Intention [Volume 3, Issue 3, 2023, Pages 89-102]

  • Innovation capability Designing a Conceptual Framework for Innovation Capability Development in Iranian Football Premier League [Volume 1, Issue 1, 2021, Pages 99-114]

  • Innovation opportunity Exploring Entrepreneurial and Innovative Sports Opportunities During and After the Corona Crisis [Volume 2, Issue 1, 2022, Pages 41-56]

  • Instagram Influences on the Endorsed Brand in Celebrity Athlete Social Media Interactions: The Moderating Role of Trustworthiness [Volume 4, Issue 3, 2024, Pages 99-114]

  • Institutionalization Resistance Economy in Professional Sport-An Institutionalized Model [Volume 1, Issue 2, 2021, Pages 59-73]

  • Instrument standardization Providing a Scale for Measuring Service Quality in Wrestling Events [Volume 2, Issue 2, 2022, Pages 67-84]

  • Intangible Factors Affecting the Branding of Sports Goods and its Relationship with the Purchase of Sports Goods in Schools [Volume 2, Issue 2, 2022, Pages 287-299]

  • Intellectual property Role of Intellectual Property Rights in Developing Brand Equity of Iranian Sport Products [Volume 2, Issue 1, 2022, Pages 57-70]

  • Internet Security The Success of Information Systems in World-Class Sports Organizations: Futures Studies Approach [Volume 3, Issue 1, 2023, Pages 67-84]

  • Interpretive Structural Model How Can the Elite Sports in Iran Lead to the Promotion of the Sports Industry Businesses? An ISM-MICMAC Approach [Volume 2, Issue 2, 2022, Pages 145-168]

  • Iranian brand The Role of the Authenticity of Iranian Brands on the Emotional Attachment of Sports Goods Consumers, with Customer Bias as a Mediator [Volume 4, Issue 1, 2024, Pages 49-62]

  • Iranian society Women's Career Development in Sport Management A Grounded Theory Approach [Volume 2, Issue 1, 2022, Pages 83-101]

  • Iran’s Attractions Iranian Tourism Marketing Objectives: An Active Sports Tourism Approach [Volume 3, Issue 1, 2023, Pages 13-35]

  • Isfahan The Analysis of Strategic Ecology of Sports Tourism [Volume 1, Issue 1, 2021, Pages 149-158]

  • Islamic management Identification and Analysis of Islamic Management Barriers in Sports Venues [Volume 1, Issue 2, 2021, Pages 149-169]

J

  • Job opportunities Women's Career Development in Sport Management A Grounded Theory Approach [Volume 2, Issue 1, 2022, Pages 83-101]

L

  • Legal rights Role of Intellectual Property Rights in Developing Brand Equity of Iranian Sport Products [Volume 2, Issue 1, 2022, Pages 57-70]

  • Logit probit Estimating People's Willingness to Pay for Team and Individual Sports Has the Service Quality Effect on It? [Volume 2, Issue 2, 2022, Pages 51-65]

  • Loyalty The Relationship between Sensory Marketing and Customer Satisfaction and Loyalty in Luxury Sports Clubs [Volume 1, Issue 2, 2021, Pages 191-212]

  • Loyalty The Partial Role of Marketing Dimensions in Attracting Females to Football Academies (Case Study: Female Football Academies in Kerman) [Volume 2, Issue 2, 2022, Pages 183-199]

  • Loyalty Key Propelling of Customer Lifetime Value in Iranian Sports Clubs [Volume 3, Issue 2, 2023, Pages 49-69]

  • Loyalty The Loyalty, Trust and Word -of-Mouth in Sports Advertising: A Meta-Analysis [Volume 4, Issue 1, 2024, Pages 31-47]

  • Loyalty The Effect of Athletes' Experience Quality on the Loyalty to Sports Clubs [Volume 3, Issue 4, 2023, Pages 71-84]

  • Luxury Sports The Relationship between Sensory Marketing and Customer Satisfaction and Loyalty in Luxury Sports Clubs [Volume 1, Issue 2, 2021, Pages 191-212]

M

  • Management Information Systems The Success of Information Systems in World-Class Sports Organizations: Futures Studies Approach [Volume 3, Issue 1, 2023, Pages 67-84]

  • Manufacturing Strategies The Relationship between Entrepreneurial Differentiation and Promoting Manufacturing Strategies of Sporting Goods Manufacturers-The Mediating Role of the Fear of Failure [Volume 2, Issue 2, 2022, Pages 249-267]

  • Market dynamism Identifying and Analysing Factors Affecting Rough Set Theory-Based Iranian Sports Entrepreneurship Ecosystem [Volume 2, Issue 2, 2022, Pages 229-248]

  • Marketing Design of Fuzzy Cognitive Mapping Model of Factors Affecting Personalized Advertising in the Sporting Goods Industry [Volume 1, Issue 2, 2021, Pages 213-230]

  • Marketing The Factors Affecting the Development of Advertising through Social Media to Influence the Sport Product Customers’ Behavior Intentions [Volume 4, Issue 1, 2024, Pages 63-85]

  • Marketing Communications Bibliometric Analysis of Brand Slogan in Event Tourism [Volume 4, Issue 2, 2024, Pages 13-33]

  • Marketing Mix Study on the Marketing Mix of the Iranian Football Industry [Volume 2, Issue 1, 2022, Pages 13-25]

  • Marketing Mix Development Strategies of Online Sales Sports Products in Iran [Volume 3, Issue 4, 2023, Pages 103-120]

  • Market Segmentation How Are the Coronavirus Impacts on Sport Businesses? [Volume 1, Issue 1, 2021, Pages 187-199]

  • Market Strategy Feasibility Study of Launching Sports Start-ups: A Case Study in the Sports Shoe Industry [Volume 3, Issue 2, 2023, Pages 115-133]

  • MAXQDA Sports Clubs Strategic Business Development Model of Iran's Professional Sports [Volume 3, Issue 2, 2023, Pages 71-92]

  • Media Identifying and Prioritizing the Factors Affecting Brand Development of the Khorasan Razavi Volleyball Board [Volume 3, Issue 1, 2023, Pages 85-99]

  • Media The Private Companies, and Sponsorship Motivation: A Case Study in Persian Gulf Premier League [Volume 3, Issue 3, 2023, Pages 29-44]

  • Media Culture Analysis of Professional Culture Model in the Tennis Industry with Mediating Role of Psychological Culture and Media Culture [Volume 4, Issue 2, 2024, Pages 101-117]

  • Mental norms The Factors Affecting the Entrepreneurial Intention of Sports Science Students Based on the Planned Behavior Theory [Volume 1, Issue 2, 2021, Pages 33-46]

  • Meta-Synthesis How Can the Cooperation Between Federation and League Organizations Develop a Talent Program? Case study: German Football TID & TED Program [Volume 1, Issue 2, 2021, Pages 129-148]

  • MIS The Success of Information Systems in World-Class Sports Organizations: Futures Studies Approach [Volume 3, Issue 1, 2023, Pages 67-84]

  • Mountain Tourism Sustainable Development Mountain Tourism in Iran [Volume 2, Issue 2, 2022, Pages 301-320]

N

  • Nash Bargaining Equilibrium How Could a Football Player Transfer Business be More Successful? A Model-Based on Game Theory Approach [Volume 3, Issue 2, 2023, Pages 13-26]

O

  • Online Brand Communities Co-creation of Customer Brand Value-Based and Temporal Risk of Online Brand Communities in Sportswear Industry [Volume 3, Issue 2, 2023, Pages 27-47]

  • Optimization How Could a Football Player Transfer Business be More Successful? A Model-Based on Game Theory Approach [Volume 3, Issue 2, 2023, Pages 13-26]

P

  • Paradigmatic Model Paradigm Model of Sales Ethics in Sports Businesses [Volume 4, Issue 2, 2024, Pages 81-99]

  • Participation and interaction Analysis the Process of Co-creation Experience in Sports Tourism of Iran [Volume 2, Issue 2, 2022, Pages 33-50]

  • Perceived Ease of Use The Adoption of Virtual Fitting Rooms in Iranian Sportswear Industries: A Mixed-Methods Study Based on TAM Model [Volume 4, Issue 1, 2024, Pages 87-109]

  • Perceived Usefulness The Adoption of Virtual Fitting Rooms in Iranian Sportswear Industries: A Mixed-Methods Study Based on TAM Model [Volume 4, Issue 1, 2024, Pages 87-109]

  • Personalized Design of Fuzzy Cognitive Mapping Model of Factors Affecting Personalized Advertising in the Sporting Goods Industry [Volume 1, Issue 2, 2021, Pages 213-230]

  • Physical Activities The Sport-for-All Development Strategies Based on Social Marketing Approach [Volume 3, Issue 2, 2023, Pages 93-114]

  • Physical evidence The Relationship between Service Quality, Physical Evidence and Customer Satisfaction in Sports Centres [Volume 1, Issue 1, 2021, Pages 175-186]

  • Players Market Estimating Iranian Professional Football Players' Prices A Neural Networks Approach [Volume 3, Issue 3, 2023, Pages 13-28]

  • Players Transfer Estimating Iranian Professional Football Players' Prices A Neural Networks Approach [Volume 3, Issue 3, 2023, Pages 13-28]

  • Players' Value Estimating Iranian Professional Football Players' Prices A Neural Networks Approach [Volume 3, Issue 3, 2023, Pages 13-28]

  • Premier League Kit Sponsors in the Stock Market: Nike as Kit Sponsorship of Three Football Club [Volume 1, Issue 2, 2021, Pages 13-31]

  • Premier League The Private Companies, and Sponsorship Motivation: A Case Study in Persian Gulf Premier League [Volume 3, Issue 3, 2023, Pages 29-44]

  • Price Customers' Buying Intention on Sports Products Domestic Brands [Volume 2, Issue 2, 2022, Pages 217-227]

  • Pricing Estimating Iranian Professional Football Players' Prices A Neural Networks Approach [Volume 3, Issue 3, 2023, Pages 13-28]

  • Private Sports Clubs The Effect of Athletes' Experience Quality on the Loyalty to Sports Clubs [Volume 3, Issue 4, 2023, Pages 71-84]

  • Processes How We Can Develop Sports in Iran: Explaining the Process [Volume 1, Issue 1, 2021, Pages 61-78]

  • Production Company Designing an Electronic Marketing Model Based on Social Networks –Case Study on Sports Equipment Manufacturing Companies [Volume 3, Issue 4, 2023, Pages 85-102]

  • Productivity Propellants of Promoting Productivity Professional Football Clubs in Iran [Volume 2, Issue 2, 2022, Pages 107-125]

  • Product Quality The Effect of Core Product Quality on Organizational Performance Considering the Mediating Role of Fan Satisfaction (Case study: Persepolis and Esteghlal Football Club) [Volume 4, Issue 2, 2024, Pages 35-61]

  • Professional Responsibility Analysis of Professional Culture Model in the Tennis Industry with Mediating Role of Psychological Culture and Media Culture [Volume 4, Issue 2, 2024, Pages 101-117]

  • Professional Sport The Future Strategy of the Professional Sports Clubs Case Study: Sepahan Club [Volume 2, Issue 1, 2022, Pages 27-40]

  • Professional Sports Club Customer Behavior and Brand Promotion in Professional Sports Clubs: Developing Social Networks Marketing Model [Volume 3, Issue 4, 2023, Pages 49-69]

  • Promotional campaigns The Effect of Social Media Marketing Programs in the Online Retail Industry on Purchase of Sporting Goods [Volume 1, Issue 2, 2021, Pages 75-94]

  • Proposed Price Fan Base Economic-recreational Value of Azadi Stadium [Volume 4, Issue 2, 2024, Pages 63-79]

  • Psychological capacities Sports Sellers’ Psychological Capacity Effect on Sales Amount and Client Satisfaction [Volume 2, Issue 2, 2022, Pages 201-216]

  • Purchase Development Strategies of Online Sales Sports Products in Iran [Volume 3, Issue 4, 2023, Pages 103-120]

  • Purchase amount Factors Affecting the Branding of Sports Goods and its Relationship with the Purchase of Sports Goods in Schools [Volume 2, Issue 2, 2022, Pages 287-299]

Q

  • Quality The Partial Role of Marketing Dimensions in Attracting Females to Football Academies (Case Study: Female Football Academies in Kerman) [Volume 2, Issue 2, 2022, Pages 183-199]

  • Quality Customers' Buying Intention on Sports Products Domestic Brands [Volume 2, Issue 2, 2022, Pages 217-227]

R

  • Recreation Iranian Tourism Marketing Objectives: An Active Sports Tourism Approach [Volume 3, Issue 1, 2023, Pages 13-35]

  • Recreational Value Fan Base Economic-recreational Value of Azadi Stadium [Volume 4, Issue 2, 2024, Pages 63-79]

  • Relationship marketing The Partial Role of Marketing Dimensions in Attracting Females to Football Academies (Case Study: Female Football Academies in Kerman) [Volume 2, Issue 2, 2022, Pages 183-199]

  • Relevant content The Effect of Social Media Marketing Programs in the Online Retail Industry on Purchase of Sporting Goods [Volume 1, Issue 2, 2021, Pages 75-94]

  • Resistance economy Resistance Economy in Professional Sport-An Institutionalized Model [Volume 1, Issue 2, 2021, Pages 59-73]

  • Risk taking The Relationship between Entrepreneurial Differentiation and Promoting Manufacturing Strategies of Sporting Goods Manufacturers-The Mediating Role of the Fear of Failure [Volume 2, Issue 2, 2022, Pages 249-267]

S

  • Sales amount Sports Sellers’ Psychological Capacity Effect on Sales Amount and Client Satisfaction [Volume 2, Issue 2, 2022, Pages 201-216]

  • Sales Ethics Paradigm Model of Sales Ethics in Sports Businesses [Volume 4, Issue 2, 2024, Pages 81-99]

  • Sales promotion Development Strategies of Online Sales Sports Products in Iran [Volume 3, Issue 4, 2023, Pages 103-120]

  • Satisfaction The Relationship between Sensory Marketing and Customer Satisfaction and Loyalty in Luxury Sports Clubs [Volume 1, Issue 2, 2021, Pages 191-212]

  • Scenario Writing The Future Study of Sports Tourism in Iran: Using Scenario Wizard and COPRAS [Volume 2, Issue 2, 2022, Pages 269-285]

  • Sensory Marketing The Relationship between Sensory Marketing and Customer Satisfaction and Loyalty in Luxury Sports Clubs [Volume 1, Issue 2, 2021, Pages 191-212]

  • Sepahan The Future Strategy of the Professional Sports Clubs Case Study: Sepahan Club [Volume 2, Issue 1, 2022, Pages 27-40]

  • Serious Consumer eSports Fever in Iran: Examining Consumer Behaviors and Cultural Dynamics in eSports Consumption [Volume 4, Issue 3, 2024, Pages 13-37]

  • Service Outcome Quality The Effect of Athletes' Experience Quality on the Loyalty to Sports Clubs [Volume 3, Issue 4, 2023, Pages 71-84]

  • Service Quality The Relationship between Service Quality, Physical Evidence and Customer Satisfaction in Sports Centres [Volume 1, Issue 1, 2021, Pages 175-186]

  • Service Quality Exploring the Factors Affecting Sports Tourism Destination Image [Volume 3, Issue 3, 2023, Pages 67-88]

  • Situational Analysis eSports Fever in Iran: Examining Consumer Behaviors and Cultural Dynamics in eSports Consumption [Volume 4, Issue 3, 2024, Pages 13-37]

  • Slogan Recall Bibliometric Analysis of Brand Slogan in Event Tourism [Volume 4, Issue 2, 2024, Pages 13-33]

  • Social The Sport-for-All Development Strategies Based on Social Marketing Approach [Volume 3, Issue 2, 2023, Pages 93-114]

  • Social exchange theory Sports Sellers’ Psychological Capacity Effect on Sales Amount and Client Satisfaction [Volume 2, Issue 2, 2022, Pages 201-216]

  • Social Marketing The Role of Social Marketing in Sports Tourism Development in Tehran Province [Volume 1, Issue 1, 2021, Pages 45-59]

  • Social Media The Role of Attractive Social Media Content on Fan Loyalty with the Mediating Role of Athletes' Popularity [Volume 4, Issue 3, 2024, Pages 61-73]

  • Social Media Influences on the Endorsed Brand in Celebrity Athlete Social Media Interactions: The Moderating Role of Trustworthiness [Volume 4, Issue 3, 2024, Pages 99-114]

  • Social Network Designing an Electronic Marketing Model Based on Social Networks –Case Study on Sports Equipment Manufacturing Companies [Volume 3, Issue 4, 2023, Pages 85-102]

  • Socio-economics How Are the Coronavirus Impacts on Sport Businesses? [Volume 1, Issue 1, 2021, Pages 187-199]

  • Spectator-oriented Providing a Scale for Measuring Service Quality in Wrestling Events [Volume 2, Issue 2, 2022, Pages 67-84]

  • Sponsors The Private Companies, and Sponsorship Motivation: A Case Study in Persian Gulf Premier League [Volume 3, Issue 3, 2023, Pages 29-44]

  • Sponsorship Kit Sponsors in the Stock Market: Nike as Kit Sponsorship of Three Football Club [Volume 1, Issue 2, 2021, Pages 13-31]

  • Sport Identification and Analysis of Islamic Management Barriers in Sports Venues [Volume 1, Issue 2, 2021, Pages 149-169]

  • Sport Clubs Key Sustainability Drivers of Persepolis Club Brand [Volume 4, Issue 2, 2024, Pages 119-139]

  • Sport economy Role of Intellectual Property Rights in Developing Brand Equity of Iranian Sport Products [Volume 2, Issue 1, 2022, Pages 57-70]

  • Sport entrepreneurship Presenting a Model of Factors Affecting Sports Entrepreneurship (Case Study: Lorestan Province) [Volume 1, Issue 1, 2021, Pages 127-147]

  • Sport facility Identification and Analysis of Islamic Management Barriers in Sports Venues [Volume 1, Issue 2, 2021, Pages 149-169]

  • Sport industry How Can the Elite Sports in Iran Lead to the Promotion of the Sports Industry Businesses? An ISM-MICMAC Approach [Volume 2, Issue 2, 2022, Pages 145-168]

  • Sporting goods Factors Affecting the Branding of Sports Goods and its Relationship with the Purchase of Sports Goods in Schools [Volume 2, Issue 2, 2022, Pages 287-299]

  • Sport Management Sustainable Development According to Sport Tourism Business in Iran [Volume 3, Issue 1, 2023, Pages 101-117]

  • Sports arena Modelling the Relationship between Environmental Graphics and Feeling of Security in Spectators of Iranian Soccer Stadiums [Volume 1, Issue 1, 2021, Pages 79-98]

  • Sports attractions What are the Sports Tourism Factors and Potentials in Guilan Province? [Volume 1, Issue 2, 2021, Pages 47-58]

  • Sports Branding The Role of Color in the Brand Commitment of Sporting Good's Consumers: Mediating Role of the Brand Equity [Volume 3, Issue 4, 2023, Pages 29-48]

  • Sports brands The Effect of Brand Association on Brand Equity of FC Persepolis Football Team with the Mediating Role of Fan-Team Identification [Volume 2, Issue 2, 2022, Pages 127-144]

  • Sports brands Developing the Brand Equity of Football Clubs: The Partial Role of Identity Distinction, Identity Attractiveness, and Fan-Team Identification (Case Study: Iranian Premier Football League) [Volume 3, Issue 4, 2023, Pages 13-28]

  • Sports business The Infrastructure, Peripheral, Organizational and Market Relations in the Iranian Sports Industry [Volume 1, Issue 1, 2021, Pages 115-126]

  • Sports business The Role of Human Capabilities Development in the Sustainable Development of Sport Business [Volume 2, Issue 1, 2022, Pages 71-82]

  • Sports business Sustainable Development According to Sport Tourism Business in Iran [Volume 3, Issue 1, 2023, Pages 101-117]

  • Sports business Does Background Is Important? Analysis of Demographic Characteristics to the Sports Entrepreneurial Intention [Volume 3, Issue 3, 2023, Pages 89-102]

  • Sports business Optimizing the Entrepreneurs' Crowdfunding in Sport Business [Volume 3, Issue 3, 2023, Pages 45-65]

  • Sports business Paradigm Model of Sales Ethics in Sports Businesses [Volume 4, Issue 2, 2024, Pages 81-99]

  • Sports club Study on the Marketing Mix of the Iranian Football Industry [Volume 2, Issue 1, 2022, Pages 13-25]

  • Sports Clubs The Effect of Instagram Advertising on the Advertisements Acceptance of Sports Customers during the COVID-19 [Volume 3, Issue 1, 2023, Pages 53-66]

  • Sports competitions Providing a Scale for Measuring Service Quality in Wrestling Events [Volume 2, Issue 2, 2022, Pages 67-84]

  • Sports Customer The Effect of Instagram Advertising on the Advertisements Acceptance of Sports Customers during the COVID-19 [Volume 3, Issue 1, 2023, Pages 53-66]

  • Sports development How We Can Develop Sports in Iran: Explaining the Process [Volume 1, Issue 1, 2021, Pages 61-78]

  • Sports development The Sport-for-All Development Strategies Based on Social Marketing Approach [Volume 3, Issue 2, 2023, Pages 93-114]

  • Sports economy How Are the Coronavirus Impacts on Sport Businesses? [Volume 1, Issue 1, 2021, Pages 187-199]

  • Sports Entrepreneurs Optimizing the Entrepreneurs' Crowdfunding in Sport Business [Volume 3, Issue 3, 2023, Pages 45-65]

  • Sports entrepreneurship Analysis of Entrepreurial's Value Chain in Sport Science Students at Tehran Universities [Volume 1, Issue 2, 2021, Pages 171-189]

  • Sports entrepreneurship Does Background Is Important? Analysis of Demographic Characteristics to the Sports Entrepreneurial Intention [Volume 3, Issue 3, 2023, Pages 89-102]

  • Sports Events Exploring the Factors Affecting Sports Tourism Destination Image [Volume 3, Issue 3, 2023, Pages 67-88]

  • Sports fans The Effect of Brand Association on Brand Equity of FC Persepolis Football Team with the Mediating Role of Fan-Team Identification [Volume 2, Issue 2, 2022, Pages 127-144]

  • Sports industry Design of Fuzzy Cognitive Mapping Model of Factors Affecting Personalized Advertising in the Sporting Goods Industry [Volume 1, Issue 2, 2021, Pages 213-230]

  • Sports industry Study on the Marketing Mix of the Iranian Football Industry [Volume 2, Issue 1, 2022, Pages 13-25]

  • Sports industry Exploring Entrepreneurial and Innovative Sports Opportunities During and After the Corona Crisis [Volume 2, Issue 1, 2022, Pages 41-56]

  • Sports industry Customer Behavior and Brand Promotion in Professional Sports Clubs: Developing Social Networks Marketing Model [Volume 3, Issue 4, 2023, Pages 49-69]

  • Sports Industry Development Marketing Strategies to Developing the Iranian Sports Industry [Volume 1, Issue 2, 2021, Pages 95-113]

  • Sports Innovation Feasibility Study of Launching Sports Start-ups: A Case Study in the Sports Shoe Industry [Volume 3, Issue 2, 2023, Pages 115-133]

  • Sports management Resistance Economy in Professional Sport-An Institutionalized Model [Volume 1, Issue 2, 2021, Pages 59-73]

  • Sports management Identification and Analysis of Islamic Management Barriers in Sports Venues [Volume 1, Issue 2, 2021, Pages 149-169]

  • Sports management Investigating Brand Equity in Sports Product Advertisements and Recommending it to Consumers [Volume 2, Issue 2, 2022, Pages 169-181]

  • Sports manager The Viewpoint of Sports Clubs’ Managers on Sports Marketing [Volume 2, Issue 1, 2022, Pages 103-114]

  • Sports marketing Experimental Marketing, Brand Equity, and Reputation of Customer Behaviors in Sports Venues [Volume 1, Issue 2, 2021, Pages 115-128]

  • Sports marketing Study on the Marketing Mix of the Iranian Football Industry [Volume 2, Issue 1, 2022, Pages 13-25]

  • Sports marketing The Viewpoint of Sports Clubs’ Managers on Sports Marketing [Volume 2, Issue 1, 2022, Pages 103-114]

  • Sports marketing Propellants of Promoting Productivity Professional Football Clubs in Iran [Volume 2, Issue 2, 2022, Pages 107-125]

  • Sports Mega-events The Effects of Sports Mega-Events on Host Communities: A Systematic Review of Studies in Three Recent Decades [Volume 1, Issue 1, 2021, Pages 13-30]

  • Sports organizations Women's Career Development in Sport Management A Grounded Theory Approach [Volume 2, Issue 1, 2022, Pages 83-101]

  • Sports organizations Introducing a Talent Sports Business Management Model in the Corona Pandemic [Volume 2, Issue 2, 2022, Pages 85-106]

  • Sports Performance The Effect of Core Product Quality on Organizational Performance Considering the Mediating Role of Fan Satisfaction (Case study: Persepolis and Esteghlal Football Club) [Volume 4, Issue 2, 2024, Pages 35-61]

  • Sports places Experimental Marketing, Brand Equity, and Reputation of Customer Behaviors in Sports Venues [Volume 1, Issue 2, 2021, Pages 115-128]

  • Sports Product The Loyalty, Trust and Word -of-Mouth in Sports Advertising: A Meta-Analysis [Volume 4, Issue 1, 2024, Pages 31-47]

  • Sports Service The Loyalty, Trust and Word -of-Mouth in Sports Advertising: A Meta-Analysis [Volume 4, Issue 1, 2024, Pages 31-47]

  • Sports specialists What are the Sports Tourism Factors and Potentials in Guilan Province? [Volume 1, Issue 2, 2021, Pages 47-58]

  • Sports Stadium Fan Base Economic-recreational Value of Azadi Stadium [Volume 4, Issue 2, 2024, Pages 63-79]

  • Sports Team Identifying and Prioritizing the Factors Affecting Brand Development of the Khorasan Razavi Volleyball Board [Volume 3, Issue 1, 2023, Pages 85-99]

  • Sports tourism The Role of Social Marketing in Sports Tourism Development in Tehran Province [Volume 1, Issue 1, 2021, Pages 45-59]

  • Sports tourism The Analysis of Strategic Ecology of Sports Tourism [Volume 1, Issue 1, 2021, Pages 149-158]

  • Sports tourism What are the Sports Tourism Factors and Potentials in Guilan Province? [Volume 1, Issue 2, 2021, Pages 47-58]

  • Sports tourism Analysis the Process of Co-creation Experience in Sports Tourism of Iran [Volume 2, Issue 2, 2022, Pages 33-50]

  • Sports tourism Sustainable Development Mountain Tourism in Iran [Volume 2, Issue 2, 2022, Pages 301-320]

  • Sports tourism Sustainable Development According to Sport Tourism Business in Iran [Volume 3, Issue 1, 2023, Pages 101-117]

  • Sports tourism Exploring the Factors Affecting Sports Tourism Destination Image [Volume 3, Issue 3, 2023, Pages 67-88]

  • Sports tourists What are the Sports Tourism Factors and Potentials in Guilan Province? [Volume 1, Issue 2, 2021, Pages 47-58]

  • Sports venue Modelling the Relationship between Environmental Graphics and Feeling of Security in Spectators of Iranian Soccer Stadiums [Volume 1, Issue 1, 2021, Pages 79-98]

  • Sportswear ADIDAS Sportswear Brand Popularity Model in Iranian Consumers [Volume 1, Issue 1, 2021, Pages 159-173]

  • Sportswear Co-creation of Customer Brand Value-Based and Temporal Risk of Online Brand Communities in Sportswear Industry [Volume 3, Issue 2, 2023, Pages 27-47]

  • Sport Tourism Bibliometric Analysis of Brand Slogan in Event Tourism [Volume 4, Issue 2, 2024, Pages 13-33]

  • Stakeholders Developing a Business Model for Extreme Sports Clubs: An Approach based on Financial and Capital Interaction [Volume 4, Issue 3, 2024, Pages 75-97]

  • Start-ups Feasibility Study of Launching Sports Start-ups: A Case Study in the Sports Shoe Industry [Volume 3, Issue 2, 2023, Pages 115-133]

  • STEEPV approach The Analysis of Strategic Ecology of Sports Tourism [Volume 1, Issue 1, 2021, Pages 149-158]

  • Stock Market Kit Sponsors in the Stock Market: Nike as Kit Sponsorship of Three Football Club [Volume 1, Issue 2, 2021, Pages 13-31]

  • Strategic The Analysis of Strategic Ecology of Sports Tourism [Volume 1, Issue 1, 2021, Pages 149-158]

  • Strategic Analysis eSports Branding in a Globalized Era: A Multimethod Analysis of the FIFAe World Cup [Volume 4, Issue 3, 2024, Pages 39-59]

  • Strategic Innovation Identifying the Consequences of Strategic Innovation in the Football Industry [Volume 4, Issue 3, 2024, Pages 115-139]

  • Strengths Marketing Strategies to Developing the Iranian Sports Industry [Volume 1, Issue 2, 2021, Pages 95-113]

  • Structural Equation Modeling Integrated Marketing Communications and Brand Prestige in the Iranian National Olympic Committee [Volume 4, Issue 1, 2024, Pages 13-29]

  • Structural equations model The Infrastructure, Peripheral, Organizational and Market Relations in the Iranian Sports Industry [Volume 1, Issue 1, 2021, Pages 115-126]

  • Support activities Analysis of Entrepreurial's Value Chain in Sport Science Students at Tehran Universities [Volume 1, Issue 2, 2021, Pages 171-189]

  • Sustainable Development The Role of Human Capabilities Development in the Sustainable Development of Sport Business [Volume 2, Issue 1, 2022, Pages 71-82]

  • Sustainable Development Sustainable Development Mountain Tourism in Iran [Volume 2, Issue 2, 2022, Pages 301-320]

  • Sustainable Development Sustainable Development According to Sport Tourism Business in Iran [Volume 3, Issue 1, 2023, Pages 101-117]

  • Sustainable Development The Role of Sport in GDP and Sustainable Development [Volume 3, Issue 1, 2023, Pages 37-52]

  • Sustainable performance Strategic Business Development Model of Iran's Professional Sports [Volume 3, Issue 2, 2023, Pages 71-92]

  • Symbol The Role of Color in the Brand Commitment of Sporting Good's Consumers: Mediating Role of the Brand Equity [Volume 3, Issue 4, 2023, Pages 29-48]

T

  • Taekwondo The Viewpoint of Sports Clubs’ Managers on Sports Marketing [Volume 2, Issue 1, 2022, Pages 103-114]

  • Talent Development How Can the Cooperation Between Federation and League Organizations Develop a Talent Program? Case study: German Football TID & TED Program [Volume 1, Issue 2, 2021, Pages 129-148]

  • Talent Identification How Can the Cooperation Between Federation and League Organizations Develop a Talent Program? Case study: German Football TID & TED Program [Volume 1, Issue 2, 2021, Pages 129-148]

  • Talent management Introducing a Talent Sports Business Management Model in the Corona Pandemic [Volume 2, Issue 2, 2022, Pages 85-106]

  • Tangible Factors Affecting the Branding of Sports Goods and its Relationship with the Purchase of Sports Goods in Schools [Volume 2, Issue 2, 2022, Pages 287-299]

  • Tangible Assets Developing a Business Model for Extreme Sports Clubs: An Approach based on Financial and Capital Interaction [Volume 4, Issue 3, 2024, Pages 75-97]

  • Target Market Integrated Marketing Communications and Brand Prestige in the Iranian National Olympic Committee [Volume 4, Issue 1, 2024, Pages 13-29]

  • Team and individual sports Estimating People's Willingness to Pay for Team and Individual Sports Has the Service Quality Effect on It? [Volume 2, Issue 2, 2022, Pages 51-65]

  • Technical analysis Kit Sponsors in the Stock Market: Nike as Kit Sponsorship of Three Football Club [Volume 1, Issue 2, 2021, Pages 13-31]

  • Technology Anxiety The Adoption of Virtual Fitting Rooms in Iranian Sportswear Industries: A Mixed-Methods Study Based on TAM Model [Volume 4, Issue 1, 2024, Pages 87-109]

  • Tehran province The Role of Social Marketing in Sports Tourism Development in Tehran Province [Volume 1, Issue 1, 2021, Pages 45-59]

  • Tennis Industry Analysis of Professional Culture Model in the Tennis Industry with Mediating Role of Psychological Culture and Media Culture [Volume 4, Issue 2, 2024, Pages 101-117]

  • Thematic analysis Analysis the Process of Co-creation Experience in Sports Tourism of Iran [Volume 2, Issue 2, 2022, Pages 33-50]

  • Time Risk Co-creation of Customer Brand Value-Based and Temporal Risk of Online Brand Communities in Sportswear Industry [Volume 3, Issue 2, 2023, Pages 27-47]

  • Tourism The Future Study of Sports Tourism in Iran: Using Scenario Wizard and COPRAS [Volume 2, Issue 2, 2022, Pages 269-285]

  • Tourism Marketing Bibliometric Analysis of Brand Slogan in Event Tourism [Volume 4, Issue 2, 2024, Pages 13-33]

  • Tourists Welcoming Iranian Sport Tourism Development Model [Volume 2, Issue 2, 2022, Pages 13-32]

  • Transforming factors The Role of Human Capabilities Development in the Sustainable Development of Sport Business [Volume 2, Issue 1, 2022, Pages 71-82]

  • Travel Sustainable Development Mountain Tourism in Iran [Volume 2, Issue 2, 2022, Pages 301-320]

  • Travel The Future Study of Sports Tourism in Iran: Using Scenario Wizard and COPRAS [Volume 2, Issue 2, 2022, Pages 269-285]

  • Travel Iranian Tourism Marketing Objectives: An Active Sports Tourism Approach [Volume 3, Issue 1, 2023, Pages 13-35]

  • Treats Marketing Strategies to Developing the Iranian Sports Industry [Volume 1, Issue 2, 2021, Pages 95-113]

  • Trust The Loyalty, Trust and Word -of-Mouth in Sports Advertising: A Meta-Analysis [Volume 4, Issue 1, 2024, Pages 31-47]

  • TV Right and Media Right Sustainable Revenue in Private Sports Clubs of Iran [Volume 3, Issue 3, 2023, Pages 103-118]

V

  • Value chain Analysis of Entrepreurial's Value Chain in Sport Science Students at Tehran Universities [Volume 1, Issue 2, 2021, Pages 171-189]

  • Viral dissemination Iranian Sport Tourism Development Model [Volume 2, Issue 2, 2022, Pages 13-32]

  • Virtual Fitting Room The Adoption of Virtual Fitting Rooms in Iranian Sportswear Industries: A Mixed-Methods Study Based on TAM Model [Volume 4, Issue 1, 2024, Pages 87-109]

W

  • Weaknesses Marketing Strategies to Developing the Iranian Sports Industry [Volume 1, Issue 2, 2021, Pages 95-113]

  • Willingness to Pay Estimating People's Willingness to Pay for Team and Individual Sports Has the Service Quality Effect on It? [Volume 2, Issue 2, 2022, Pages 51-65]

  • Willingness to Pay Fan Base Economic-recreational Value of Azadi Stadium [Volume 4, Issue 2, 2024, Pages 63-79]

  • Word-of-mouth Investigating Brand Equity in Sports Product Advertisements and Recommending it to Consumers [Volume 2, Issue 2, 2022, Pages 169-181]

  • Word of mouth advertising The Loyalty, Trust and Word -of-Mouth in Sports Advertising: A Meta-Analysis [Volume 4, Issue 1, 2024, Pages 31-47]