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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z ALL

A

  • Abdavi, Fatemeh Analysis of Professional Culture Model in the Tennis Industry with Mediating Role of Psychological Culture and Media Culture [Volume 4, Issue 2, 2024, Pages 101-117]

  • Abdollahnezhad, Faezeh Bibliometric Analysis of Brand Slogan in Event Tourism [Volume 4, Issue 2, 2024, Pages 13-33]

  • Abdolmaleki, Hossein eSports Branding in a Globalized Era: A Multimethod Analysis of the FIFAe World Cup [Volume 4, Issue 3, 2024, Pages 39-59]

  • Afroozeh, Mohammad Sadegh The Role of Color in the Brand Commitment of Sporting Good's Consumers: Mediating Role of the Brand Equity [Volume 3, Issue 4, 2023, Pages 29-48]

  • Aghaei, Najaf Role of Intellectual Property Rights in Developing Brand Equity of Iranian Sport Products [Volume 2, Issue 1, 2022, Pages 57-70]

  • Aghaei Shahri, Malihe Sadat The Infrastructure, Peripheral, Organizational and Market Relations in the Iranian Sports Industry [Volume 1, Issue 1, 2021, Pages 115-126]

  • Aghaei Shahri, Malihe Sadat Exploring Entrepreneurial and Innovative Sports Opportunities During and After the Corona Crisis [Volume 2, Issue 1, 2022, Pages 41-56]

  • Aghajani, Fereshteh The Effect of Online Advertising of Football Players on Fans' Purchase Intention with the Mediating Role of Players' Popularity [Volume 4, Issue 1, 2024, Pages 111-124]

  • Aghili, Amirali Sustainable Development According to Sport Tourism Business in Iran [Volume 3, Issue 1, 2023, Pages 101-117]

  • Ahmadi Bonabi, Saeid Kit Sponsors in the Stock Market: Nike as Kit Sponsorship of Three Football Club [Volume 1, Issue 2, 2021, Pages 13-31]

  • Akbari, Peyman The Factors Affecting the Development of Advertising through Social Media to Influence the Sport Product Customers’ Behavior Intentions [Volume 4, Issue 1, 2024, Pages 63-85]

  • Akbarian, Mahdi Does Background Is Important? Analysis of Demographic Characteristics to the Sports Entrepreneurial Intention [Volume 3, Issue 3, 2023, Pages 89-102]

  • Akbarzadeh, Behzad Fan Base Economic-recreational Value of Azadi Stadium [Volume 4, Issue 2, 2024, Pages 63-79]

  • Aliabadi, Samira Designing an Electronic Marketing Model Based on Social Networks –Case Study on Sports Equipment Manufacturing Companies [Volume 3, Issue 4, 2023, Pages 85-102]

  • Ali Doost Ghahfarkhi, Ebrahim Identification and Analysis of Islamic Management Barriers in Sports Venues [Volume 1, Issue 2, 2021, Pages 149-169]

  • Ali Doost Ghahfarkhi, Ebrahim The Effect of Core Product Quality on Organizational Performance Considering the Mediating Role of Fan Satisfaction (Case study: Persepolis and Esteghlal Football Club) [Volume 4, Issue 2, 2024, Pages 35-61]

  • Alipour, Samaneh The application of the Unified Theory of Acceptance and Use of Technology on the acceptance of augmented Reality technology in the development and promotion of sports, with a focus on the moderating role of consumer inertia [(Articles in Press)]

  • Alipour Nadinluoi, Zahra Study on the Marketing Mix of the Iranian Football Industry [Volume 2, Issue 1, 2022, Pages 13-25]

  • Allahveisi, Arman The Effect of Athletes' Experience Quality on the Loyalty to Sports Clubs [Volume 3, Issue 4, 2023, Pages 71-84]

  • Amini, Maryam How Can the Elite Sports in Iran Lead to the Promotion of the Sports Industry Businesses? An ISM-MICMAC Approach [Volume 2, Issue 2, 2022, Pages 145-168]

  • Amini, Maryam Developing a Business Model for Extreme Sports Clubs: An Approach based on Financial and Capital Interaction [Volume 4, Issue 3, 2024, Pages 75-97]

  • Amiri, Mojtaba Designing a Conceptual Framework for Innovation Capability Development in Iranian Football Premier League [Volume 1, Issue 1, 2021, Pages 99-114]

  • Amiri, Mojtaba The Role of Human Capabilities Development in the Sustainable Development of Sport Business [Volume 2, Issue 1, 2022, Pages 71-82]

  • Andam, Reza Analysis the Process of Co-creation Experience in Sports Tourism of Iran [Volume 2, Issue 2, 2022, Pages 33-50]

  • Andam, Reza Identifying and Analysing Factors Affecting Rough Set Theory-Based Iranian Sports Entrepreneurship Ecosystem [Volume 2, Issue 2, 2022, Pages 229-248]

  • Andam, Reza The Loyalty, Trust and Word -of-Mouth in Sports Advertising: A Meta-Analysis [Volume 4, Issue 1, 2024, Pages 31-47]

  • Andam, Reza Bibliometric Analysis of Brand Slogan in Event Tourism [Volume 4, Issue 2, 2024, Pages 13-33]

  • Arianpour, Soroush Designing the development Paradigmatic Model of sports marketing in Iranian schools [(Articles in Press)]

  • Arofzad, Shahram Sustainable Development According to Sport Tourism Business in Iran [Volume 3, Issue 1, 2023, Pages 101-117]

  • Asadollahi, Ehsan Identifying and Prioritizing the Factors Affecting Brand Development of the Khorasan Razavi Volleyball Board [Volume 3, Issue 1, 2023, Pages 85-99]

  • Asgari, Mohammad Hadi Co-creation of Customer Brand Value-Based and Temporal Risk of Online Brand Communities in Sportswear Industry [Volume 3, Issue 2, 2023, Pages 27-47]

  • Ashkani, Mahmoud Integrated Marketing Communications and Brand Prestige in the Iranian National Olympic Committee [Volume 4, Issue 1, 2024, Pages 13-29]

  • Askarian, Fariba The Effects of Sports Mega-Events on Host Communities: A Systematic Review of Studies in Three Recent Decades [Volume 1, Issue 1, 2021, Pages 13-30]

  • Askarian, Fariba How We Can Develop Sports in Iran: Explaining the Process [Volume 1, Issue 1, 2021, Pages 61-78]

  • Askarian, Fariba Fan Base Economic-recreational Value of Azadi Stadium [Volume 4, Issue 2, 2024, Pages 63-79]

  • Asli, Rasoul Factors Affecting the Branding of Sports Goods and its Relationship with the Purchase of Sports Goods in Schools [Volume 2, Issue 2, 2022, Pages 287-299]

  • Atghia, Nahid The Role of Social Marketing in Sports Tourism Development in Tehran Province [Volume 1, Issue 1, 2021, Pages 45-59]

  • Atghia, Nahid What are the Sports Tourism Factors and Potentials in Guilan Province? [Volume 1, Issue 2, 2021, Pages 47-58]

  • Azadfada, Shiva Key Sustainability Drivers of Persepolis Club Brand [Volume 4, Issue 2, 2024, Pages 119-139]

  • Azadi, Azam The Role of Sport in GDP and Sustainable Development [Volume 3, Issue 1, 2023, Pages 37-52]

  • Azimzade, Seyed Morteza Exploring Entrepreneurial and Innovative Sports Opportunities During and After the Corona Crisis [Volume 2, Issue 1, 2022, Pages 41-56]

  • Azimzadeh, Seyed Morteza The Infrastructure, Peripheral, Organizational and Market Relations in the Iranian Sports Industry [Volume 1, Issue 1, 2021, Pages 115-126]

  • Azizi, Bahador ADIDAS Sportswear Brand Popularity Model in Iranian Consumers [Volume 1, Issue 1, 2021, Pages 159-173]

  • Azizian Kohan, Nasrin The Private Companies, and Sponsorship Motivation: A Case Study in Persian Gulf Premier League [Volume 3, Issue 3, 2023, Pages 29-44]

  • Azizian Kohn, Nasrin Strategic Business Development Model of Iran's Professional Sports [Volume 3, Issue 2, 2023, Pages 71-92]

  • Azmsha, Tahereh The Effect of Vertical Orientation of Sportswear Images on Attracting Customers' Visual Attention [(Articles in Press)]

B

  • Bagheri, Ghodratallah The Future Study of Sports Tourism in Iran: Using Scenario Wizard and COPRAS [Volume 2, Issue 2, 2022, Pages 269-285]

  • Bagheri, Ghodratollah Identifying the Consequences of Strategic Innovation in the Football Industry [Volume 4, Issue 3, 2024, Pages 115-139]

  • Bagheri, Hadi Analysis the Process of Co-creation Experience in Sports Tourism of Iran [Volume 2, Issue 2, 2022, Pages 33-50]

  • Bagheri, Hadi Designing the development Paradigmatic Model of sports marketing in Iranian schools [(Articles in Press)]

  • Bagherpour, Tahereh Optimizing the Entrepreneurs' Crowdfunding in Sport Business [Volume 3, Issue 3, 2023, Pages 45-65]

  • Bahrami, Shahab The Relationship between Service Quality, Physical Evidence and Customer Satisfaction in Sports Centres [Volume 1, Issue 1, 2021, Pages 175-186]

  • Bahrami, Shahab Experimental Marketing, Brand Equity, and Reputation of Customer Behaviors in Sports Venues [Volume 1, Issue 2, 2021, Pages 115-128]

  • Bahrololoum, Hassan Analysis the Process of Co-creation Experience in Sports Tourism of Iran [Volume 2, Issue 2, 2022, Pages 33-50]

  • Bahrololoum, Hassan Identifying and Analysing Factors Affecting Rough Set Theory-Based Iranian Sports Entrepreneurship Ecosystem [Volume 2, Issue 2, 2022, Pages 229-248]

  • Bahrololoum, Hassan Bibliometric Analysis of Brand Slogan in Event Tourism [Volume 4, Issue 2, 2024, Pages 13-33]

  • Barati, Hadi Modelling the Relationship between Environmental Graphics and Feeling of Security in Spectators of Iranian Soccer Stadiums [Volume 1, Issue 1, 2021, Pages 79-98]

  • Benesbordi, Ali The Relationship between Sensory Marketing and Customer Satisfaction and Loyalty in Luxury Sports Clubs [Volume 1, Issue 2, 2021, Pages 191-212]

C

  • Chiti, Nasim The Loyalty, Trust and Word -of-Mouth in Sports Advertising: A Meta-Analysis [Volume 4, Issue 1, 2024, Pages 31-47]

D

  • Darooghe Arefi, Nahid Identifying and Analysing Factors Affecting Rough Set Theory-Based Iranian Sports Entrepreneurship Ecosystem [Volume 2, Issue 2, 2022, Pages 229-248]

  • Darooghe Arefi, Nahid The Role of the Authenticity of Iranian Brands on the Emotional Attachment of Sports Goods Consumers, with Customer Bias as a Mediator [Volume 4, Issue 1, 2024, Pages 49-62]

  • Darvish, Fatemeh The Effect of Social Media Marketing Programs in the Online Retail Industry on Purchase of Sporting Goods [Volume 1, Issue 2, 2021, Pages 75-94]

  • Dastgerdi, Mahdi Iranian Sport Tourism Development Model [Volume 2, Issue 2, 2022, Pages 13-32]

  • Dehghan, Seyed Amin The Factors Affecting the Entrepreneurial Intention of Sports Science Students Based on the Planned Behavior Theory [Volume 1, Issue 2, 2021, Pages 33-46]

  • Dickson, Geoff Modeling Drivers for the Successful Adoption of Sport Customer Relationship Management (SCRM): An Interpretive Structural Modeling Approach [(Articles in Press)]

  • Doroudian, Ali Asghar Key Sustainability Drivers of Persepolis Club Brand [Volume 4, Issue 2, 2024, Pages 119-139]

E

  • Ebrahimi, Farhad Customer repeats attendance practices in sports clubs: customer loyalty monitoring [(Articles in Press)]

  • Ehsani, Mohammad The Role of Human Capabilities Development in the Sustainable Development of Sport Business [Volume 2, Issue 1, 2022, Pages 71-82]

  • Elahi, Alireza The Effects of Sports Mega-Events on Host Communities: A Systematic Review of Studies in Three Recent Decades [Volume 1, Issue 1, 2021, Pages 13-30]

  • Emami, Asma Exploring the Factors Affecting Sports Tourism Destination Image [Volume 3, Issue 3, 2023, Pages 67-88]

  • Eskandari, Setare How Are the Coronavirus Impacts on Sport Businesses? [Volume 1, Issue 1, 2021, Pages 187-199]

  • Esmaeili, Maryam How Could a Football Player Transfer Business be More Successful? A Model-Based on Game Theory Approach [Volume 3, Issue 2, 2023, Pages 13-26]

F

  • Fakhri, Farnaz How We Can Develop Sports in Iran: Explaining the Process [Volume 1, Issue 1, 2021, Pages 61-78]

  • Fallah Ibrahim Begloo, Babak Role of Intellectual Property Rights in Developing Brand Equity of Iranian Sport Products [Volume 2, Issue 1, 2022, Pages 57-70]

  • Fallah Kazemi, Maryam What are the Sports Tourism Factors and Potentials in Guilan Province? [Volume 1, Issue 2, 2021, Pages 47-58]

  • Farahmand Momtaz, Sima Identification and Analysis of Islamic Management Barriers in Sports Venues [Volume 1, Issue 2, 2021, Pages 149-169]

  • Farid Fathi, Maryam Design of Fuzzy Cognitive Mapping Model of Factors Affecting Personalized Advertising in the Sporting Goods Industry [Volume 1, Issue 2, 2021, Pages 213-230]

  • Fatemi, Adel Designing an Electronic Marketing Model Based on Social Networks –Case Study on Sports Equipment Manufacturing Companies [Volume 3, Issue 4, 2023, Pages 85-102]

  • Fathi, Mohammad Reza The Relationship between Entrepreneurial Differentiation and Promoting Manufacturing Strategies of Sporting Goods Manufacturers-The Mediating Role of the Fear of Failure [Volume 2, Issue 2, 2022, Pages 249-267]

  • Fathi, Mohammad Reza The Sport-for-All Development Strategies Based on Social Marketing Approach [Volume 3, Issue 2, 2023, Pages 93-114]

  • Fesanghari, Javad The Relationship between Sensory Marketing and Customer Satisfaction and Loyalty in Luxury Sports Clubs [Volume 1, Issue 2, 2021, Pages 191-212]

  • Forsati Juybari, Rahele Analysis of Entrepreurial's Value Chain in Sport Science Students at Tehran Universities [Volume 1, Issue 2, 2021, Pages 171-189]

G

  • Ganjkhanloo, Arezoo Marketing Strategies to Developing the Iranian Sports Industry [Volume 1, Issue 2, 2021, Pages 95-113]

  • Ghafari, Maryam How Can the Cooperation Between Federation and League Organizations Develop a Talent Program? Case study: German Football TID & TED Program [Volume 1, Issue 2, 2021, Pages 129-148]

  • Ghaffarisadr, Seyyed Iman The Adoption of Virtual Fitting Rooms in Iranian Sportswear Industries: A Mixed-Methods Study Based on TAM Model [Volume 4, Issue 1, 2024, Pages 87-109]

  • Ghahreman Tabrizi, Kourosh The Benefits of Phygital Marketing in Sports Events [(Articles in Press)]

  • Ghanbari, Ali Paradigm Model of Sales Ethics in Sports Businesses [Volume 4, Issue 2, 2024, Pages 81-99]

  • Gharehkhani, Hassan Sports Sellers’ Psychological Capacity Effect on Sales Amount and Client Satisfaction [Volume 2, Issue 2, 2022, Pages 201-216]

  • Ghasemizsdeh Nugh, Mina The Partial Role of Marketing Dimensions in Attracting Females to Football Academies (Case Study: Female Football Academies in Kerman) [Volume 2, Issue 2, 2022, Pages 183-199]

  • Gholampour, Sajad The Effects of Sports Mega-Events on Host Communities: A Systematic Review of Studies in Three Recent Decades [Volume 1, Issue 1, 2021, Pages 13-30]

  • Golmohammadi, Hamed Modeling Drivers for the Successful Adoption of Sport Customer Relationship Management (SCRM): An Interpretive Structural Modeling Approach [(Articles in Press)]

H

  • Haghighat, Samaneh The Future Study of Sports Tourism in Iran: Using Scenario Wizard and COPRAS [Volume 2, Issue 2, 2022, Pages 269-285]

  • Hajiheydari, Vahid Resistance Economy in Professional Sport-An Institutionalized Model [Volume 1, Issue 2, 2021, Pages 59-73]

  • Hamidi, Mehrzad The Effect of Core Product Quality on Organizational Performance Considering the Mediating Role of Fan Satisfaction (Case study: Persepolis and Esteghlal Football Club) [Volume 4, Issue 2, 2024, Pages 35-61]

  • Hasani, Ali Akbar Identifying and Analysing Factors Affecting Rough Set Theory-Based Iranian Sports Entrepreneurship Ecosystem [Volume 2, Issue 2, 2022, Pages 229-248]

  • Hasanzadeh, Seyed Jalal Customers' Buying Intention on Sports Products Domestic Brands [Volume 2, Issue 2, 2022, Pages 217-227]

  • Hedayatnia, Zahra Influences on the Endorsed Brand in Celebrity Athlete Social Media Interactions: The Moderating Role of Trustworthiness [Volume 4, Issue 3, 2024, Pages 99-114]

  • Honarjo, Majed Investigating business capacity and dynamics in the skating federation of Iran: Importance-Performance Analysis of Competitive Advantage Indicators [(Articles in Press)]

  • Hosaini, Rashad Key Propelling of Customer Lifetime Value in Iranian Sports Clubs [Volume 3, Issue 2, 2023, Pages 49-69]

  • Hoseiny, Seyed Ehsan Designing the development Paradigmatic Model of sports marketing in Iranian schools [(Articles in Press)]

  • Hossein Aliani, Mahdieh Optimizing the Entrepreneurs' Crowdfunding in Sport Business [Volume 3, Issue 3, 2023, Pages 45-65]

  • Hosseini, Seyyede Somaye Presenting a Model of Factors Affecting Sports Entrepreneurship (Case Study: Lorestan Province) [Volume 1, Issue 1, 2021, Pages 127-147]

I

  • Imanzadeh, Masoud Exploring the Factors Affecting Sports Tourism Destination Image [Volume 3, Issue 3, 2023, Pages 67-88]

  • Izadi, Behzad Sports Sellers’ Psychological Capacity Effect on Sales Amount and Client Satisfaction [Volume 2, Issue 2, 2022, Pages 201-216]

  • Izadi, Behzad The Effect of Athletes' Experience Quality on the Loyalty to Sports Clubs [Volume 3, Issue 4, 2023, Pages 71-84]

  • Izadi, Behzad Structural challenges of attracting and retaining sponsorship in professional sports [(Articles in Press)]

J

  • Jabbar Abdel-Milaji, Yasser The Role of Attractive Social Media Content on Fan Loyalty with the Mediating Role of Athletes' Popularity [Volume 4, Issue 3, 2024, Pages 61-73]

  • Jaberi, Akbar The Partial Role of Marketing Dimensions in Attracting Females to Football Academies (Case Study: Female Football Academies in Kerman) [Volume 2, Issue 2, 2022, Pages 183-199]

  • Jaberi, Akbar Developing the Brand Equity of Football Clubs: The Partial Role of Identity Distinction, Identity Attractiveness, and Fan-Team Identification (Case Study: Iranian Premier Football League) [Volume 3, Issue 4, 2023, Pages 13-28]

  • Jaberi, Akbar The Benefits of Phygital Marketing in Sports Events [(Articles in Press)]

  • Jafari, Mojzhgan How Could a Football Player Transfer Business be More Successful? A Model-Based on Game Theory Approach [Volume 3, Issue 2, 2023, Pages 13-26]

  • Jafari, Syrous Influences on the Endorsed Brand in Celebrity Athlete Social Media Interactions: The Moderating Role of Trustworthiness [Volume 4, Issue 3, 2024, Pages 99-114]

  • Javani, Vajiheh Kit Sponsors in the Stock Market: Nike as Kit Sponsorship of Three Football Club [Volume 1, Issue 2, 2021, Pages 13-31]

  • Javani, Vajiheh The Effect of Online Advertising of Football Players on Fans' Purchase Intention with the Mediating Role of Players' Popularity [Volume 4, Issue 1, 2024, Pages 111-124]

  • Javani, Vajiheh The Role of Attractive Social Media Content on Fan Loyalty with the Mediating Role of Athletes' Popularity [Volume 4, Issue 3, 2024, Pages 61-73]

  • Javid, Majid Exploring the Factors Affecting Sports Tourism Destination Image [Volume 3, Issue 3, 2023, Pages 67-88]

K

  • Kalati, Seyedeh Roya Identifying the Consequences of Strategic Innovation in the Football Industry [Volume 4, Issue 3, 2024, Pages 115-139]

  • Kargaran, Sanaz The Sport-for-All Development Strategies Based on Social Marketing Approach [Volume 3, Issue 2, 2023, Pages 93-114]

  • Karimi, Ali The Factors Affecting the Development of Advertising through Social Media to Influence the Sport Product Customers’ Behavior Intentions [Volume 4, Issue 1, 2024, Pages 63-85]

  • Karimi, Morteza The Relationship between Entrepreneurial Differentiation and Promoting Manufacturing Strategies of Sporting Goods Manufacturers-The Mediating Role of the Fear of Failure [Volume 2, Issue 2, 2022, Pages 249-267]

  • Kavyani, Elahe Feasibility Study of Launching Sports Start-ups: A Case Study in the Sports Shoe Industry [Volume 3, Issue 2, 2023, Pages 115-133]

  • Khabiri, Mohammad Marketing Strategies to Developing the Iranian Sports Industry [Volume 1, Issue 2, 2021, Pages 95-113]

  • Khaksari, Gholamreza The Future Study of Sports Tourism in Iran: Using Scenario Wizard and COPRAS [Volume 2, Issue 2, 2022, Pages 269-285]

  • Khalil Khamis, Majed Analysis of Professional Culture Model in the Tennis Industry with Mediating Role of Psychological Culture and Media Culture [Volume 4, Issue 2, 2024, Pages 101-117]

  • Khanifar, Hossein Identification and Analysis of Islamic Management Barriers in Sports Venues [Volume 1, Issue 2, 2021, Pages 149-169]

  • Khanifar, Hossein Iranian Tourism Marketing Objectives: An Active Sports Tourism Approach [Volume 3, Issue 1, 2023, Pages 13-35]

  • Khatibi, Amin Developing a Business Model for Extreme Sports Clubs: An Approach based on Financial and Capital Interaction [Volume 4, Issue 3, 2024, Pages 75-97]

  • Khatibi, َAmin The Effect of Vertical Orientation of Sportswear Images on Attracting Customers' Visual Attention [(Articles in Press)]

  • Khodadaadi, Mohamad Rasoul Analysis of Professional Culture Model in the Tennis Industry with Mediating Role of Psychological Culture and Media Culture [Volume 4, Issue 2, 2024, Pages 101-117]

  • Khodadadi, Mohammad Rasoul Factors Affecting the Branding of Sports Goods and its Relationship with the Purchase of Sports Goods in Schools [Volume 2, Issue 2, 2022, Pages 287-299]

  • Khodadadi, Mohammadrasul Fan Base Economic-recreational Value of Azadi Stadium [Volume 4, Issue 2, 2024, Pages 63-79]

  • Khodamoradpoor, Mozhgan Key Propelling of Customer Lifetime Value in Iranian Sports Clubs [Volume 3, Issue 2, 2023, Pages 49-69]

  • Khodaverdizadeh, Mohammad Fan Base Economic-recreational Value of Azadi Stadium [Volume 4, Issue 2, 2024, Pages 63-79]

  • Khodayari, Abbas Sustainable Development Mountain Tourism in Iran [Volume 2, Issue 2, 2022, Pages 301-320]

  • Khoshbakht Ahmadi, Elham Exploring Entrepreneurial and Innovative Sports Opportunities During and After the Corona Crisis [Volume 2, Issue 1, 2022, Pages 41-56]

  • Khosromanesh, Rahim Iranian Sport Tourism Development Model [Volume 2, Issue 2, 2022, Pages 13-32]

  • Khosromanesh, Rahim Iranian Tourism Marketing Objectives: An Active Sports Tourism Approach [Volume 3, Issue 1, 2023, Pages 13-35]

  • Kiani, Mohammad Saeid The Relationship between Service Quality, Physical Evidence and Customer Satisfaction in Sports Centres [Volume 1, Issue 1, 2021, Pages 175-186]

  • Kiani, Mohammad Saeid Experimental Marketing, Brand Equity, and Reputation of Customer Behaviors in Sports Venues [Volume 1, Issue 2, 2021, Pages 115-128]

  • Kiani, Mohammad Saeid Investigating Brand Equity in Sports Product Advertisements and Recommending it to Consumers [Volume 2, Issue 2, 2022, Pages 169-181]

  • Kiani, Mohammad Saeid Development Strategies of Online Sales Sports Products in Iran [Volume 3, Issue 4, 2023, Pages 103-120]

  • Kohandel, Mehdi Sustainable Development Mountain Tourism in Iran [Volume 2, Issue 2, 2022, Pages 301-320]

  • Koohfallah, Maryam eSports Branding in a Globalized Era: A Multimethod Analysis of the FIFAe World Cup [Volume 4, Issue 3, 2024, Pages 39-59]

  • Kordloo, Hossein Identification of Solutions for Utilizing Donors' Capacity in Sports Infrastructure Development [(Articles in Press)]

  • Kordnaeij, Asadollah Identifying the Consequences of Strategic Innovation in the Football Industry [Volume 4, Issue 3, 2024, Pages 115-139]

  • Kozehchian, Hashem The Role of Human Capabilities Development in the Sustainable Development of Sport Business [Volume 2, Issue 1, 2022, Pages 71-82]

L

  • Laal Bazri, Samad Customer repeats attendance practices in sports clubs: customer loyalty monitoring [(Articles in Press)]

  • Labbaf, Amir Hossein Estimating Iranian Professional Football Players' Prices A Neural Networks Approach [Volume 3, Issue 3, 2023, Pages 13-28]

  • Loghmani, Mohsen Customer Behavior and Brand Promotion in Professional Sports Clubs: Developing Social Networks Marketing Model [Volume 3, Issue 4, 2023, Pages 49-69]

M

  • Mahmoudi, Nazila Study on the Marketing Mix of the Iranian Football Industry [Volume 2, Issue 1, 2022, Pages 13-25]

  • Mandalizadeh, Zeinab Designing a Conceptual Framework for Innovation Capability Development in Iranian Football Premier League [Volume 1, Issue 1, 2021, Pages 99-114]

  • Mansouri, Hossein The Effect of Athletes' Experience Quality on the Loyalty to Sports Clubs [Volume 3, Issue 4, 2023, Pages 71-84]

  • Marashian, Seyed Hossein Developing a Business Model for Extreme Sports Clubs: An Approach based on Financial and Capital Interaction [Volume 4, Issue 3, 2024, Pages 75-97]

  • Marefati, Akbar Identifying and Prioritizing the Factors Affecting Brand Development of the Khorasan Razavi Volleyball Board [Volume 3, Issue 1, 2023, Pages 85-99]

  • Mazloomi Soveini, Farzaneh The Effect of Brand Association on Brand Equity of FC Persepolis Football Team with the Mediating Role of Fan-Team Identification [Volume 2, Issue 2, 2022, Pages 127-144]

  • Memari, Zhaleh How is the Football Schools Franchise Using a Valuable Approach to Revenue-Generating Capacity in Iranian Football Clubs? [Volume 1, Issue 1, 2021, Pages 31-44]

  • Memari, Zhaleh Marketing Strategies to Developing the Iranian Sports Industry [Volume 1, Issue 2, 2021, Pages 95-113]

  • Memari, Zhaleh How Could a Football Player Transfer Business be More Successful? A Model-Based on Game Theory Approach [Volume 3, Issue 2, 2023, Pages 13-26]

  • Mesbahi, Mohammad The Effect of Social Media Marketing Programs in the Online Retail Industry on Purchase of Sporting Goods [Volume 1, Issue 2, 2021, Pages 75-94]

  • Mikazemi, Seyedeh Azra Analysis the Process of Co-creation Experience in Sports Tourism of Iran [Volume 2, Issue 2, 2022, Pages 33-50]

  • Mirzazadeh, Zahra Sadat Customer repeats attendance practices in sports clubs: customer loyalty monitoring [(Articles in Press)]

  • Mohamad Hamod, Jasem Analysis of Professional Culture Model in the Tennis Industry with Mediating Role of Psychological Culture and Media Culture [Volume 4, Issue 2, 2024, Pages 101-117]

  • Mohamadi Turkmani, Ehsan Iranian Tourism Marketing Objectives: An Active Sports Tourism Approach [Volume 3, Issue 1, 2023, Pages 13-35]

  • Mohammadi, Javad Introducing a Talent Sports Business Management Model in the Corona Pandemic [Volume 2, Issue 2, 2022, Pages 85-106]

  • Mohammadi, Morteza Influences on the Endorsed Brand in Celebrity Athlete Social Media Interactions: The Moderating Role of Trustworthiness [Volume 4, Issue 3, 2024, Pages 99-114]

  • Mohammadi, Somayeh Structural challenges of attracting and retaining sponsorship in professional sports [(Articles in Press)]

  • Mohammadian Moghadam, Mehdi Sustainable Revenue in Private Sports Clubs of Iran [Volume 3, Issue 3, 2023, Pages 103-118]

  • Mohammad Mirza, Mohammad Hussein Providing a Scale for Measuring Service Quality in Wrestling Events [Volume 2, Issue 2, 2022, Pages 67-84]

  • Mohammad Rezaee, Ziba Designing an Electronic Marketing Model Based on Social Networks –Case Study on Sports Equipment Manufacturing Companies [Volume 3, Issue 4, 2023, Pages 85-102]

  • Moharamzadeh, Mahrdad Exploring the Factors Affecting Sports Tourism Destination Image [Volume 3, Issue 3, 2023, Pages 67-88]

  • Moharamzadeh, Mehrdad The Future Strategy of the Professional Sports Clubs Case Study: Sepahan Club [Volume 2, Issue 1, 2022, Pages 27-40]

  • Moharam Zadeh, Mehrdad Identification of Solutions for Utilizing Donors' Capacity in Sports Infrastructure Development [(Articles in Press)]

  • Moharam Zadeh, Mehrdad Presenting the development model of active sports tourism with an economic approach: the share of health-oriented sports in the gross domestic product [(Articles in Press)]

  • Moharramzadeh, Mehrdad Strategic Business Development Model of Iran's Professional Sports [Volume 3, Issue 2, 2023, Pages 71-92]

  • Mokhtarian Pourzavareh, Mohsen Sustainable Development Mountain Tourism in Iran [Volume 2, Issue 2, 2022, Pages 301-320]

  • Mokhtari Dinani, Maryam Presenting a Model of Factors Affecting Sports Entrepreneurship (Case Study: Lorestan Province) [Volume 1, Issue 1, 2021, Pages 127-147]

  • Mokhtari Dinani, Maryam Analysis of Entrepreurial's Value Chain in Sport Science Students at Tehran Universities [Volume 1, Issue 2, 2021, Pages 171-189]

  • Monazzami, Amir Hosain Modelling the Relationship between Environmental Graphics and Feeling of Security in Spectators of Iranian Soccer Stadiums [Volume 1, Issue 1, 2021, Pages 79-98]

  • Mondalizadeh, Zeinab Feasibility Study of Launching Sports Start-ups: A Case Study in the Sports Shoe Industry [Volume 3, Issue 2, 2023, Pages 115-133]

  • Moradi, Erfan How Can the Elite Sports in Iran Lead to the Promotion of the Sports Industry Businesses? An ISM-MICMAC Approach [Volume 2, Issue 2, 2022, Pages 145-168]

  • Moradi Doliskani, Nasrin The Role of Social Marketing in Sports Tourism Development in Tehran Province [Volume 1, Issue 1, 2021, Pages 45-59]

  • Moshkelgosha, Elham Customer Behavior and Brand Promotion in Professional Sports Clubs: Developing Social Networks Marketing Model [Volume 3, Issue 4, 2023, Pages 49-69]

  • Mousavi, Seyed Mohammad Mahdi Identifying and Prioritizing the Factors Affecting Brand Development of the Khorasan Razavi Volleyball Board [Volume 3, Issue 1, 2023, Pages 85-99]

N

  • Naghizadeh Baghi, Abbas Strategic Business Development Model of Iran's Professional Sports [Volume 3, Issue 2, 2023, Pages 71-92]

  • Naghizadeh-Baghi, Abbas Identification of Solutions for Utilizing Donors' Capacity in Sports Infrastructure Development [(Articles in Press)]

  • Najafi, Farangis The Effect of Vertical Orientation of Sportswear Images on Attracting Customers' Visual Attention [(Articles in Press)]

  • Nasiri, Ziba Sports Sellers’ Psychological Capacity Effect on Sales Amount and Client Satisfaction [Volume 2, Issue 2, 2022, Pages 201-216]

  • Nazari, Leila The Relationship between Service Quality, Physical Evidence and Customer Satisfaction in Sports Centres [Volume 1, Issue 1, 2021, Pages 175-186]

  • Nazari, Leila Experimental Marketing, Brand Equity, and Reputation of Customer Behaviors in Sports Venues [Volume 1, Issue 2, 2021, Pages 115-128]

  • Nazari, Leila Investigating Brand Equity in Sports Product Advertisements and Recommending it to Consumers [Volume 2, Issue 2, 2022, Pages 169-181]

  • Nazari, Leila Development Strategies of Online Sales Sports Products in Iran [Volume 3, Issue 4, 2023, Pages 103-120]

  • Nazari, Rasool The Analysis of Strategic Ecology of Sports Tourism [Volume 1, Issue 1, 2021, Pages 149-158]

  • Nazari, Rasool Resistance Economy in Professional Sport-An Institutionalized Model [Volume 1, Issue 2, 2021, Pages 59-73]

  • Nazari, Rasool The Future Strategy of the Professional Sports Clubs Case Study: Sepahan Club [Volume 2, Issue 1, 2022, Pages 27-40]

  • Nazari, Rasool Introducing a Talent Sports Business Management Model in the Corona Pandemic [Volume 2, Issue 2, 2022, Pages 85-106]

  • Nazari, Rasool Propellants of Promoting Productivity Professional Football Clubs in Iran [Volume 2, Issue 2, 2022, Pages 107-125]

  • Nazari, Rasool Sustainable Development According to Sport Tourism Business in Iran [Volume 3, Issue 1, 2023, Pages 101-117]

  • Nazari, Rasool The Role of Sport in GDP and Sustainable Development [Volume 3, Issue 1, 2023, Pages 37-52]

  • Nazari, Rasool Sustainable Revenue in Private Sports Clubs of Iran [Volume 3, Issue 3, 2023, Pages 103-118]

  • Nazari, Rasool Customer Behavior and Brand Promotion in Professional Sports Clubs: Developing Social Networks Marketing Model [Volume 3, Issue 4, 2023, Pages 49-69]

  • Nazari, Rasool Presenting the development model of active sports tourism with an economic approach: the share of health-oriented sports in the gross domestic product [(Articles in Press)]

  • Nazari, Shahram Integrated Marketing Communications and Brand Prestige in the Iranian National Olympic Committee [Volume 4, Issue 1, 2024, Pages 13-29]

  • Nazari, Shahram Investigating business capacity and dynamics in the skating federation of Iran: Importance-Performance Analysis of Competitive Advantage Indicators [(Articles in Press)]

  • Nazarian Madavani, Abbas Modelling the Relationship between Environmental Graphics and Feeling of Security in Spectators of Iranian Soccer Stadiums [Volume 1, Issue 1, 2021, Pages 79-98]

  • Nazarian Madavani, Abbas Role of Intellectual Property Rights in Developing Brand Equity of Iranian Sport Products [Volume 2, Issue 1, 2022, Pages 57-70]

  • Nazemi Bidgoli, Alireza The application of the Unified Theory of Acceptance and Use of Technology on the acceptance of augmented Reality technology in the development and promotion of sports, with a focus on the moderating role of consumer inertia [(Articles in Press)]

  • Nemati, Nematullah Optimizing the Entrepreneurs' Crowdfunding in Sport Business [Volume 3, Issue 3, 2023, Pages 45-65]

  • Nobakhat, Farzad Customers' Buying Intention on Sports Products Domestic Brands [Volume 2, Issue 2, 2022, Pages 217-227]

  • Nobakht, Farzad Identification of Solutions for Utilizing Donors' Capacity in Sports Infrastructure Development [(Articles in Press)]

  • Nobakht Sareban, Farzad The Adoption of Virtual Fitting Rooms in Iranian Sportswear Industries: A Mixed-Methods Study Based on TAM Model [Volume 4, Issue 1, 2024, Pages 87-109]

  • Noorbakhsh, Mahvash eSports Branding in a Globalized Era: A Multimethod Analysis of the FIFAe World Cup [Volume 4, Issue 3, 2024, Pages 39-59]

  • Noorbakhsh, Parivash eSports Branding in a Globalized Era: A Multimethod Analysis of the FIFAe World Cup [Volume 4, Issue 3, 2024, Pages 39-59]

  • Norouzi, Hossein The Effect of Social Media Marketing Programs in the Online Retail Industry on Purchase of Sporting Goods [Volume 1, Issue 2, 2021, Pages 75-94]

  • Norouzi Seyed Hossini, Rasool Analysis of Entrepreurial's Value Chain in Sport Science Students at Tehran Universities [Volume 1, Issue 2, 2021, Pages 171-189]

  • Norouzi Seyed Hossini, Rasool The Role of Human Capabilities Development in the Sustainable Development of Sport Business [Volume 2, Issue 1, 2022, Pages 71-82]

  • Norouzi Seyed Hossini, Rasool How Can the Elite Sports in Iran Lead to the Promotion of the Sports Industry Businesses? An ISM-MICMAC Approach [Volume 2, Issue 2, 2022, Pages 145-168]

  • Norouzi Seyed Hossini, Rasool Integrated Marketing Communications and Brand Prestige in the Iranian National Olympic Committee [Volume 4, Issue 1, 2024, Pages 13-29]

  • Norouzi Seyed Hossini, Rasool Investigating business capacity and dynamics in the skating federation of Iran: Importance-Performance Analysis of Competitive Advantage Indicators [(Articles in Press)]

  • Norouzi Seyed Hossini, Rasool eSports Fever in Iran: Examining Consumer Behaviors and Cultural Dynamics in eSports Consumption [Volume 4, Issue 3, 2024, Pages 13-37]

P

  • Pashaie, Sajjad Modeling Drivers for the Successful Adoption of Sport Customer Relationship Management (SCRM): An Interpretive Structural Modeling Approach [(Articles in Press)]

  • Peymanfar, Mohamad Hasan The Factors Affecting the Entrepreneurial Intention of Sports Science Students Based on the Planned Behavior Theory [Volume 1, Issue 2, 2021, Pages 33-46]

  • Peymanfar, Mohamad Hasan Does Background Is Important? Analysis of Demographic Characteristics to the Sports Entrepreneurial Intention [Volume 3, Issue 3, 2023, Pages 89-102]

  • Piątkowska, Monika Modeling Drivers for the Successful Adoption of Sport Customer Relationship Management (SCRM): An Interpretive Structural Modeling Approach [(Articles in Press)]

  • Pourhossein, Mehdi The Effect of Core Product Quality on Organizational Performance Considering the Mediating Role of Fan Satisfaction (Case study: Persepolis and Esteghlal Football Club) [Volume 4, Issue 2, 2024, Pages 35-61]

  • Pourzabih Sarhamami, Khadijeh The Effect of Core Product Quality on Organizational Performance Considering the Mediating Role of Fan Satisfaction (Case study: Persepolis and Esteghlal Football Club) [Volume 4, Issue 2, 2024, Pages 35-61]

  • Pourzarnegar, Jalil The Viewpoint of Sports Clubs’ Managers on Sports Marketing [Volume 2, Issue 1, 2022, Pages 103-114]

  • Pourzarnegar, Jalil Investigating the Obstacles to the Development of Sports Marketing in Guilan Province [(Articles in Press)]

  • Pouyandekia, Mehri How is the Football Schools Franchise Using a Valuable Approach to Revenue-Generating Capacity in Iranian Football Clubs? [Volume 1, Issue 1, 2021, Pages 31-44]

  • Pouyandekia, Mehri How Can the Cooperation Between Federation and League Organizations Develop a Talent Program? Case study: German Football TID & TED Program [Volume 1, Issue 2, 2021, Pages 129-148]

R

  • Rabbani Nik, Zahra The Relationship between Sensory Marketing and Customer Satisfaction and Loyalty in Luxury Sports Clubs [Volume 1, Issue 2, 2021, Pages 191-212]

  • Rafei Boldaji, Sima How is the Football Schools Franchise Using a Valuable Approach to Revenue-Generating Capacity in Iranian Football Clubs? [Volume 1, Issue 1, 2021, Pages 31-44]

  • Rahbar, Maryam How We Can Develop Sports in Iran: Explaining the Process [Volume 1, Issue 1, 2021, Pages 61-78]

  • Rahimi, Ghasem The Role of Sport in GDP and Sustainable Development [Volume 3, Issue 1, 2023, Pages 37-52]

  • Rahimi Sarshabadrani, Ghasem The Success of Information Systems in World-Class Sports Organizations: Futures Studies Approach [Volume 3, Issue 1, 2023, Pages 67-84]

  • Rahmati, Soodabeh The Role of Color in the Brand Commitment of Sporting Good's Consumers: Mediating Role of the Brand Equity [Volume 3, Issue 4, 2023, Pages 29-48]

  • Rajabi, Mojtaba The Loyalty, Trust and Word -of-Mouth in Sports Advertising: A Meta-Analysis [Volume 4, Issue 1, 2024, Pages 31-47]

  • Rajabi, Mojtaba Bibliometric Analysis of Brand Slogan in Event Tourism [Volume 4, Issue 2, 2024, Pages 13-33]

  • Rajabi Asli, Mahrokh Key Propelling of Customer Lifetime Value in Iranian Sports Clubs [Volume 3, Issue 2, 2023, Pages 49-69]

  • Rajabpour, Ebrahim The Sport-for-All Development Strategies Based on Social Marketing Approach [Volume 3, Issue 2, 2023, Pages 93-114]

  • Rajaeizadeh, Zahra Key Sustainability Drivers of Persepolis Club Brand [Volume 4, Issue 2, 2024, Pages 119-139]

  • Ranjbar, Nader Iranian Sport Tourism Development Model [Volume 2, Issue 2, 2022, Pages 13-32]

  • Ranjbar, Nader Iranian Tourism Marketing Objectives: An Active Sports Tourism Approach [Volume 3, Issue 1, 2023, Pages 13-35]

  • Rastgoo, Samaneh Analysis the Process of Co-creation Experience in Sports Tourism of Iran [Volume 2, Issue 2, 2022, Pages 33-50]

  • Rezaei Pandari, Abbas Presenting a Model of Factors Affecting Sports Entrepreneurship (Case Study: Lorestan Province) [Volume 1, Issue 1, 2021, Pages 127-147]

  • Roshanzamir, Marzie How Are the Coronavirus Impacts on Sport Businesses? [Volume 1, Issue 1, 2021, Pages 187-199]

S

  • Saadat Mirghadim, Seyed Karim Designing the development Paradigmatic Model of sports marketing in Iranian schools [(Articles in Press)]

  • Saatchian, Vahid ADIDAS Sportswear Brand Popularity Model in Iranian Consumers [Volume 1, Issue 1, 2021, Pages 159-173]

  • Saberi, Ali The Future Study of Sports Tourism in Iran: Using Scenario Wizard and COPRAS [Volume 2, Issue 2, 2022, Pages 269-285]

  • Saberi, Ali The Sport-for-All Development Strategies Based on Social Marketing Approach [Volume 3, Issue 2, 2023, Pages 93-114]

  • Saberi, Ali Identifying the Consequences of Strategic Innovation in the Football Industry [Volume 4, Issue 3, 2024, Pages 115-139]

  • Sabetrasekh, Majid The Success of Information Systems in World-Class Sports Organizations: Futures Studies Approach [Volume 3, Issue 1, 2023, Pages 67-84]

  • Sadeqi-Arani, Zahra The application of the Unified Theory of Acceptance and Use of Technology on the acceptance of augmented Reality technology in the development and promotion of sports, with a focus on the moderating role of consumer inertia [(Articles in Press)]

  • Safari Jafarloo, Hamid Reza The Role of Color in the Brand Commitment of Sporting Good's Consumers: Mediating Role of the Brand Equity [Volume 3, Issue 4, 2023, Pages 29-48]

  • Saffari, Marjan Women's Career Development in Sport Management A Grounded Theory Approach [Volume 2, Issue 1, 2022, Pages 83-101]

  • Sajjadi, Seyed Nasrollah How Are the Coronavirus Impacts on Sport Businesses? [Volume 1, Issue 1, 2021, Pages 187-199]

  • Salimi, Mahdi Iranian Sport Tourism Development Model [Volume 2, Issue 2, 2022, Pages 13-32]

  • Salimi, Mehdi Introducing a Talent Sports Business Management Model in the Corona Pandemic [Volume 2, Issue 2, 2022, Pages 85-106]

  • Salimi, Mehdi The Success of Information Systems in World-Class Sports Organizations: Futures Studies Approach [Volume 3, Issue 1, 2023, Pages 67-84]

  • Salimi, Mehdi Estimating Iranian Professional Football Players' Prices A Neural Networks Approach [Volume 3, Issue 3, 2023, Pages 13-28]

  • Sarlab, Roghayeh Design of Fuzzy Cognitive Mapping Model of Factors Affecting Personalized Advertising in the Sporting Goods Industry [Volume 1, Issue 2, 2021, Pages 213-230]

  • Sarlab, Roghayeh Study on the Marketing Mix of the Iranian Football Industry [Volume 2, Issue 1, 2022, Pages 13-25]

  • Sarlab, Roghayeh Estimating People's Willingness to Pay for Team and Individual Sports Has the Service Quality Effect on It? [Volume 2, Issue 2, 2022, Pages 51-65]

  • Sarlab, Roghayeh Factors Affecting the Branding of Sports Goods and its Relationship with the Purchase of Sports Goods in Schools [Volume 2, Issue 2, 2022, Pages 287-299]

  • Sarlab, Roghayeh The Role of the Authenticity of Iranian Brands on the Emotional Attachment of Sports Goods Consumers, with Customer Bias as a Mediator [Volume 4, Issue 1, 2024, Pages 49-62]

  • Savadi, Mehdi Providing a Scale for Measuring Service Quality in Wrestling Events [Volume 2, Issue 2, 2022, Pages 67-84]

  • Saybani, Hamidreza Providing a Scale for Measuring Service Quality in Wrestling Events [Volume 2, Issue 2, 2022, Pages 67-84]

  • Sedighi, Amir How Are the Coronavirus Impacts on Sport Businesses? [Volume 1, Issue 1, 2021, Pages 187-199]

  • Seidler, Maryam The Role of the Authenticity of Iranian Brands on the Emotional Attachment of Sports Goods Consumers, with Customer Bias as a Mediator [Volume 4, Issue 1, 2024, Pages 49-62]

  • Shahbazi, Masoume Key Sustainability Drivers of Persepolis Club Brand [Volume 4, Issue 2, 2024, Pages 119-139]

  • Shahbazpour, Leila The Relationship between Service Quality, Physical Evidence and Customer Satisfaction in Sports Centres [Volume 1, Issue 1, 2021, Pages 175-186]

  • Shahbazpour, Leila Experimental Marketing, Brand Equity, and Reputation of Customer Behaviors in Sports Venues [Volume 1, Issue 2, 2021, Pages 115-128]

  • Shahbazpour, Leila Development Strategies of Online Sales Sports Products in Iran [Volume 3, Issue 4, 2023, Pages 103-120]

  • Shahgholi, Ehsan Introducing a Talent Sports Business Management Model in the Corona Pandemic [Volume 2, Issue 2, 2022, Pages 85-106]

  • Sharifian, Esmaeil The Partial Role of Marketing Dimensions in Attracting Females to Football Academies (Case Study: Female Football Academies in Kerman) [Volume 2, Issue 2, 2022, Pages 183-199]

  • Sheikhalizadeh, Mahboub The Effect of Instagram Advertising on the Advertisements Acceptance of Sports Customers during the COVID-19 [Volume 3, Issue 1, 2023, Pages 53-66]

  • Shetab Boushehri, Seyede Nahid The Effect of Vertical Orientation of Sportswear Images on Attracting Customers' Visual Attention [(Articles in Press)]

  • Shoshi Nasab, Parvin The Relationship between Sensory Marketing and Customer Satisfaction and Loyalty in Luxury Sports Clubs [Volume 1, Issue 2, 2021, Pages 191-212]

  • Smaeili, Mohsen Designing an Electronic Marketing Model Based on Social Networks –Case Study on Sports Equipment Manufacturing Companies [Volume 3, Issue 4, 2023, Pages 85-102]

  • Sobhani, Seyed Mohammad The Sport-for-All Development Strategies Based on Social Marketing Approach [Volume 3, Issue 2, 2023, Pages 93-114]

  • Sohrabi, Zahra The Future Strategy of the Professional Sports Clubs Case Study: Sepahan Club [Volume 2, Issue 1, 2022, Pages 27-40]

  • Sohrabi, Zahra Strategic Business Development Model of Iran's Professional Sports [Volume 3, Issue 2, 2023, Pages 71-92]

  • Sohrabi, Zahra Presenting the development model of active sports tourism with an economic approach: the share of health-oriented sports in the gross domestic product [(Articles in Press)]

  • Soltanhoseini, Mohammad Paradigm Model of Sales Ethics in Sports Businesses [Volume 4, Issue 2, 2024, Pages 81-99]

  • Soltani, Zahra The Effect of Instagram Advertising on the Advertisements Acceptance of Sports Customers during the COVID-19 [Volume 3, Issue 1, 2023, Pages 53-66]

T

  • Talebpour, Mahdi ADIDAS Sportswear Brand Popularity Model in Iranian Consumers [Volume 1, Issue 1, 2021, Pages 159-173]

  • Talebpour, Mahdi Customer repeats attendance practices in sports clubs: customer loyalty monitoring [(Articles in Press)]

  • Tayebi, Mohsen Estimating Iranian Professional Football Players' Prices A Neural Networks Approach [Volume 3, Issue 3, 2023, Pages 13-28]

  • Torabi, Mohsen The Relationship between Entrepreneurial Differentiation and Promoting Manufacturing Strategies of Sporting Goods Manufacturers-The Mediating Role of the Fear of Failure [Volume 2, Issue 2, 2022, Pages 249-267]

V

  • Vahdani, Mohsen Paradigm Model of Sales Ethics in Sports Businesses [Volume 4, Issue 2, 2024, Pages 81-99]

  • Veisi, Korosh Designing an Electronic Marketing Model Based on Social Networks –Case Study on Sports Equipment Manufacturing Companies [Volume 3, Issue 4, 2023, Pages 85-102]

  • Veisia, Esmaeil Developing a Business Model for Extreme Sports Clubs: An Approach based on Financial and Capital Interaction [Volume 4, Issue 3, 2024, Pages 75-97]

Y

  • Yabalooie, Bahareh Propellants of Promoting Productivity Professional Football Clubs in Iran [Volume 2, Issue 2, 2022, Pages 107-125]

  • Yazdani, Hamid Reza Identifying the Consequences of Strategic Innovation in the Football Industry [Volume 4, Issue 3, 2024, Pages 115-139]

  • Yektayar, Mozafar Key Propelling of Customer Lifetime Value in Iranian Sports Clubs [Volume 3, Issue 2, 2023, Pages 49-69]

  • Yoon, Yong-Jin Identifying the Consequences of Strategic Innovation in the Football Industry [Volume 4, Issue 3, 2024, Pages 115-139]

Z

  • Zare, Fateme The Role of the Authenticity of Iranian Brands on the Emotional Attachment of Sports Goods Consumers, with Customer Bias as a Mediator [Volume 4, Issue 1, 2024, Pages 49-62]

  • Zare Abandansari, Mohammad Customers' Buying Intention on Sports Products Domestic Brands [Volume 2, Issue 2, 2022, Pages 217-227]

  • Zare Abandansari, Mohammad The Private Companies, and Sponsorship Motivation: A Case Study in Persian Gulf Premier League [Volume 3, Issue 3, 2023, Pages 29-44]

  • Zargar, Tayebeh Propellants of Promoting Productivity Professional Football Clubs in Iran [Volume 2, Issue 2, 2022, Pages 107-125]